Gigantem is a full service agency based in New York City, with niche expertise in watches, jewelry and luxury brands. The nature of our business enables us to become an organic extension of our clients’ internal team in order to develop effective marketing, events and communications strategies. With branding experience and social media savvy, we go over and above to deliver “gigantic” results.  Past and present clients include brands such as Parmigiani Fleurier, Zenith, Mido, Rado, H. Moser, Carelle Jewelry, and institutions like the New York City Economic Development Corporation. Prior to opening the agency, she led all marketing, events and communications initiatives in North America for Greubel Forsey, working hand in hand with the brand’s headquarters and distribution company to develop and apply successful strategies for the market.

- Led Greubel Forsey’s marketing and communication activities including ad planning/buying, PR, social media and events- Conceptualized and executed all event activities, including participation of our market in international trade shows, retailer activities, sales events.- Managed budgets, vendors, contract negotiations and more for successful customer facing and B2B initiatives.- Developed activities, partnerships and communication strategies to further our retail network’s sales programs and brand awareness in the market- Increased by over 300% total print and online impressions in both trade and consumer publications

- Managed brand executives and overall team in the development of marketing, events and communication strategies- Managed all creative and event logistics for international and domestic product and partner launches, presentations, and trade shows- Conceptualized strategies to increase brand awareness through advertising, events, social media, partnerships, and PR- Worked with our clients’ retail networks to support their regional outreach to further sales and garner new customers- Built relationships with watch/jewelry journalists, fashion editors, stylists and personalities to secure media placements- Increased PR Value for brands such as Girard-Perregaux from $1.5 million USD to $7.5 million USD (2011-2013), Carrera y Carrera to $1.1 million USD in one year (2012); Hublot from $100,000 to $14 million USD in three years (2009-2012)

- Led account activity to create and perform 360 degrees marketing and communication strategies for brand advancement- Built relationships with fashion editors, stylists personalities and other media to promote the clients' brand image- Led activity in creating media, promotions and sales events across the country to expand brand image

- Led in the preparation and public relations efforts of the Mariachi Vargas Concert productions in the state of Texas - Took initiative and led research to expand the company's focus target market for the Mariachi Vargas events - Worked on Ford's Salute to Education program campaign so as to promote higher education for low-income students

- Reviewed student applications for admission to the university and gave information sessions and individual interviews - Coordinated large prospective student and parent visit programs and overnight stays - Increased recruitment efforts towards minority and international students to diversify the student body at the university- Assisted the communication management supervisor in the development of the new market penetration program

- Assisted in the development of the organization effort towards the Graduation Ceremony for the class of 2006- Led public relations initiatives for the event among local authorities and members of the international business community - Served as a translator for the university and Dr. Gary S. Becker in interviews and press conferences