Fernanda Zapata Email & Phone Number

New York, NY, US

Greater New York City Area

Gigantem is a full service agency based in New York City, with niche expertise in watches, jewelry and luxury brands. The nature of our business enables us to become an organic extension of our clients’ internal team in order to develop effective marketing, events and communications strategies. With branding experience and social media savvy, we go over.

New York, New York

- Led Greubel Forsey’s marketing and communication activities including ad planning/buying, PR, social media and events- Conceptualized and executed all event activities, including participation of our market in international trade shows, retailer activities, sales events.- Managed budgets, vendors, contract negotiations and more for successful customer.

New York, New York

- Managed brand executives and overall team in the development of marketing, events and communication strategies- Managed all creative and event logistics for international and domestic product and partner launches, presentations, and trade shows- Conceptualized strategies to increase brand awareness through advertising, events, social media, partnerships.

New York, New York

- Led account activity to create and perform 360 degrees marketing and communication strategies for brand advancement- Built relationships with fashion editors, stylists personalities and other media to promote the clients' brand image- Led activity in creating media, promotions and sales events across the country to expand brand image

San Antonio, Texas Area

- Led in the preparation and public relations efforts of the Mariachi Vargas Concert productions in the state of Texas - Took initiative and led research to expand the company's focus target market for the Mariachi Vargas events - Worked on Ford's Salute to Education program campaign so as to promote higher education for low-income students

San Antonio, Texas Area

- Reviewed student applications for admission to the university and gave information sessions and individual interviews - Coordinated large prospective student and parent visit programs and overnight stays - Increased recruitment efforts towards minority and international students to diversify the student body at the university- Assisted the communication.

Milan Area, Italy

- Assisted in the development of the organization effort towards the Graduation Ceremony for the class of 2006- Led public relations initiatives for the event among local authorities and members of the international business community - Served as a translator for the university and Dr. Gary S. Becker in interviews and press conferences

B.S., International Business, Marketing, Spanish

Activities and Societies: Alpha Kappa Psi- President, Membership Vice President, Social Chair Latino Exchange Trinity Distinguished.

Study Abroad, Photography, Art History, Communication, Busines, Italian