Fernanda Zúñiga Email & Phone Number

Chile

Chile

Chile

Game development company created in Santiago de Chile, specialized in mobile, computer and web games. My main role in the company is to incorporate Design Ops principles to a team that is constantly growing.

Chile

• Responsible for leading the user experience throughout the entire product lifecycle, helping to incorporate best practices for the UX team, acting as a facilitator and mentor; with a focus on driving and evaluating.
• Working with multidisciplinary teams in strategic cross-company initiatives to reach forward-looking solutions, this is how we were able to implement the core product in a new market (Brazil) in less time than estimated.
• Planning and implementing new forms of organization and processes to scale the teams, reducing risks and dependencies. In this way, in one semester we were able to triple the number of teams and focus them on specific.
• Building a design team with more defined roles that elevated and accelerated the level of products and processes. These roles were able to focus on content, translation and localization of content; the creation and.

• Responsible for leading the redesign of the new business model in the mobile app, from Burn to Give to Betterfly. My main achievements from the product were:
• Give flexibility to the model to support different metrics and thus achieve scalability.
• Design an experience based on Gamification techniques.
• Create a system of progress levels, based on encouraging purpose over rewards.
• Transform donations through the app into a conscious action.My main achievements leading the team were:
• Being an important part of the product scalability planning, UX team and Product area.

Chile

• Creation of Coopeuch's Design System based on Atomic Design. My main functions were:
• Lead from my role, the team formed by a UX designer and a front-end designer.
• Establish the stages of the project and tasks to carry it out.
• Establish tools and artifacts to achieve the goals.
• Design the design system.

Chile

• Responsible for the user interface design in the Investments section of Banco BCI's mobile app for Android and iOS. My main functions were:
• Supporting my UX partner looking for simple solutions for user needs, in complex flows, presenting weekly prototypes to stakeholders.
• Contribute to the BCI design system, maintaining and updating the library.
• Effectively communicate design decisions to the development team to obtain an optimal final product.
• Apply my knowledge in Design Ops, both with the experience team and developers.

Puerto Natales

Ideation, creation and operation of a specialty cafe inspired by cycling.During its operation, it was positioned among the best coffee shops, being also very well evaluated by visitors coming to the city, through platforms such as Google and TripAdvisor.

• Responsible for integrating UCD as a new value in product and service development. The main tasks in my role were:
• Lead and co-perform benchmark, heuristic test and usability test for one of the main clients, Transbank.
• Support the Project Manager in the integration of the agile methodology, Scrum, for the creation of a new innovation team.
• Design the customer journey map, flowcharts, wireframes and prototypes for the realization of the first UCD project of the company, the Viveko mobile app.

Chile

• Responsible for the user interface design for the bank's internal digital platform, mainly used by executives. The main achievements in my role were:
• Co-creating the first design system for the bank, which involved designing, standardizing and visualizing components with a focus on scalability.
• Leading the change of rapid prototyping tool in high fidelity, Sketch.
• Supporting the UX team with solutions when required.

• Responsible for managing team tasks and leading user interface design on all projects heavily oriented under the UCD methodology. The main achievements in my role were:
• Leading the UI design for Santo Tomás digital ecosystem project, composed of 12 responsive websites, in which the creation of a design system was key. I was able to meet the deadlines and achieve a more efficient.
• Conduct, with the design team, 3 workshops oriented to show in a practical way the UCD methodology used in {ida. These were given to Duoc UC digital design students, to the general public who are being introduced to UX.
• Motivate the team in the appropriation of design as a valuable product of the company. We managed to redesign the website and refresh the proposal of the {ida Blog to show us solid and coherent with the business.

• Responsible for task management and art direction of the accounts assigned to the team, which consisted of 3 designers and a creative copywriter. The main tasks in my role were:
• Maintain the graphic guidelines, achieving a quality standard and at the same time, meet the deadlines set by the business.
• Manage the development of digital campaigns, from start to finish, working together with a multidisciplinary team made up of: account executives, advertisers, designers, community managers and developers.
• The accounts that we managed as a team were:- Isapre Banmédica, Isapre Vida Tres, Chilectra, Codelco, Lipigas (2015).- Mall Plaza y AFP Habitat (2014).- Garnier, La Roche-Posay, Lancôme, Kérastase (2013).

Responsible for designing landing page, ads (Facebook and Google), branding and social networkingcontent for different clients in their digital campaigns.

Chile - Australia

Responsible for digital design projects from start to finish or as part of a multidisciplinary team, depending on the project. Some of my tasks were conceptualization, motion graphics, 2D animation, video editing, newsletter design, campaign landing and digital content creation.

Concepción

Graphic Design Intern, Department of Design and Visual Communication.

Specialization Courses In Ux Research & Ux Management:

Professional Scrum With User Experience I (Psu I)

Cursos “Desarrollo Y Maquetación Web”, “Responsive & Mobile Design” Y “Programación Con Javascript"

Curso De "Usabilidad En Proyectos Web"

Curso "Usabilidad, Técnicas De Evaluación" Y "Arquitectura De La Información"

Diplomado

Diseñadora Gráfica