Kristen Fernandes Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

• Analyzed and drove sales with daily targets to achieve 90% of KPIs
• Revitalized the shopping experience by introducing personalized recommendations, resulting in a 15% boost in average order value and a 20% increase in repeat purchases
• Implemented a new customer loyalty program, resulting in a 15% increase in repeat purchases and a 10% growth in average transaction value
• Trained and supervised a team of 3 employees on visual merchandising techniques, resulting in a 15% improvement in overall store presentation
• Developed and implemented a comprehensive store opening checklist, resulting in a 20% decrease in the average time it takes to open the store

Mumbai, Maharashtra, India

• Produced and tailored comprehensive content briefs for day-to-day marketing social campaigns, She Remains the Taj
• Designed and developed multiple social calendars, with average views of 35k per video
• Maintained and evaluated comprehensive reporting on campaign success and content strategy daily
• Led high-quality content, ensuring adaption with brand voice and messaging
• Critical member at events to capture and mediate behind-the-scenes content for social media channels - She Remains the Taj
• Communicated with high-value clients daily for a performance review

Mumbai, Maharashtra, India

• Handled with accuracy and creativity, producing visually appealing and relevant content for Instagram, Facebook, Twitter, and LinkedIn
• Closely monitored social media trends, proactively creating content to meet target audience demand and expectations
• Managed and supervised social media accounts, planned and scheduled posts for 6 accounts
• Visualized, illustrated, and collaborated with internal teams to brainstorm innovative ideas and create content

Master Of Science - Ms, Marketing

Concentration: Corporate Marketing Strategy, Consumer Behavior, Consumer Insights & Analytics, Omnichannel Marketing Communications, Brand.

Bachelor Of Management Studies, Marketing

Elective: Marketing

Commerce