Aida Fernandez Email & Phone Number

Amsterdam, Holanda Septentrional, Países Bajos

The Randstad, Netherlands

Utrecht Area, Netherlands

Amsterdam, North Holland, Netherlands

Within 48h we mobilised over 200+ team members, created a senior experience management board, set up a top-notch worldwide branding strategy, partnered up officially with YouTube and Doctors Without Borders and have connected with some of the world’s biggest artist to perform for a good cause.COVAID AFRICA was founded by a collective of PR experts, non-profit founders, influencers and senior entrepreneurs as soon as the Coronavirus started to spread in Africa.@COVAIDAFRICAwww.covaidafrica.org

Amsterdam Area, Netherlands

• Highly creative Multidisciplinary Designer with expert knowledge on Brand, Visual and Digital design, Social Media campaigns, Concepts and Creative Communication.• A creative thinker that conveys ideas through text and image. Generating solutions for clients and helping them promote their company mission and vision through design, website, text or another communication element.• Developing brand strategies and creative communication for clients in The Netherlands and Spain, managing budgets, organise the workflow and working on multiple simultaneous projects.★ K E Y - A C C O M P L I S H M E N T S ★✔️Create a campaign for Netflix to convince new Urban Millennials to sign up in the UK. One of the benefits of the “WRAPPING SMILES” campaign, was to allow users to select how many months in advance they wanted to buy the Xmas present subscription. This new feature had a positive impact on Netflix on ahead earnings. ✔️Boosting a dance school back to its leading position by approaching the founder of Swing Latino. I’ve set goals to position Swing Latino as the major Latin dance school in Amsterdam. For one year, I’ve done the strategy, communication, and design and led new team members like social media community managers.✔️Creating a growing community from a personal hobby after finding a gap in the dance market. Defining the target audience, the strategy, brand identity and brand communication. Creating the brand guidelines, copywriting and multiple design elements for offline, digital and social media.★ A R E A S - O F - E X P E R T I S E ★Brand strategy | Brand identity | Brand manager | Creative communication | Golden circle | Banner Ads | Social Media campaigns | Social Media content | E-commerce | Blog content | Email Newsletters | Web Design | Typography, Layout & CTAs | Creative copy | Marketing | Campaign strategy | Brainstorming | Design thinking | Content creation

Utrecht Area, Netherlands

• Work for the largest Dutch innovation, technology, research and education organizations creating strong concepts and delivering unique designs across multiple media: Offline, Online, Social Media and Event Design.• Responsible for Design Thinking sessions and actively involved in Strategy meetings to increase our customers' results. As well as working with the Creative Director on planning, researching concepts and ideas for new customer solutions.• Work with other designers, strategists, and copywriters to execute solutions for brand initiatives, digital products, campaigns or events. Work together with project managers to generate price proposals and implement working plannings.★ K E Y - A C C O M P L I S H M E N T S ★✔️ Create key products and concept presentations by working independently or in a team and winning design & strategy pitches each year.✔️ Design and redesign brand identities, create (online) brand guidelines, clients' manuals & templates and direct websites and (online) communication for national and international clients. Work as the brand governance and designer for Bol.com, VU University, UWV, Taalunie, KNAW, and NHI.✔️ Use my digital background to bring innovative ideas to the way we approach email design, web design and act as an art director to the external development team.★ A R E A S - O F - E X P E R T I S E ★Branding | Identities | Brand guidelines | Concept | Strategy | Creative design | Web Design | UI guidelines | Campaigns | Web Content | Email Newsletters | Animation | Typography, Layout & CTAs | Spatial Design | Event Display | Creative copy | Editorial design

Amsterdam, Netherlands

• As an Art Director, I lead the creative processes from design thinking to executing all visual designs and strategy.• Required to work on design and production for a variety of creative projects from brand identity, strategy, creative copy, hands-on design and conception of web pages or digital promotions.• A multidisciplinary designer with excellent graphic and online knowledge, helping to move the needle towards more rounded creations.★ K E Y - A C C O M P L I S H M E N T S ★✔️Designed for Tommy Hilfiger, Atrápalo and Papabubble.✔️Responsible for account and projects management, including creating budgets, production processes, schedules and client presentations.✔️Team up with different creatives for EUROPAN, the major European architectural competition.◆◆◆Art direction - Brand designer - Visual designer - Digital designer - Concept & Strategy - Web designer - Social Media - Identities - Brand guidelines - Brand communication - Graphic designer - Creative copy - Concept designer - Design thinking - Brainstorming - Campaigns

Nijmegen, Netherlands

• In-house digital designer for the pharmaceutical MSD/Merck. Responsible for the digital design of the 15+ international markets, including Europe and Australia. • Designed for different touch points building functional and beautiful digital products like eLearning, eDetails, websites, (web) apps, newsletters, webinars, or video productions.• Worked jointly with Project Managers, Product Managers, Country Executives and developers to build unique innovative platforms for global applications for doctors, sales rep and patients.★ K E Y - A C C O M P L I S H M E N T S ★✔️Transformed email layouts by using effective design and communication which increased a 20% open ratio.✔️Designed the new Elonva® websites and e-Details, including strategy, structure, user interface and managed production using a team of developers. ✔️I succeeded to generate a good atmosphere & efficient workflow between colleagues from East-countries.◆◆◆Art direction - Visual designer - Digital designer - Mobile designer - UI designer - Web designer - Creative communication

Hilversum, The Netherlands

• Brought in to design the interface design of an in-house web CMS that grew to produce better quality websites.• Worked closely with the Creative Manager and IT department for UI and UX upgrades and digital standards.• Designed the different clients digital products, give support to clients and manage their sites. • Being responsible for big accounts like TNTpost, NS or Rabobank.• Accountable for the projects management including creating schedules and project tracking.◆◆◆Interface designer - UI guidelines - UX support - Visual designer - Digital designer

Barcelona Area, Spain

• In-house digital designer for the leading online marketplace specialised on sites of classified content, auctions, employment and B2B in Spain and Latin America.• Produced original designs to support marketing campaigns, promote new clients, joint ventures, promotions and internal services. Deliver customized solutions for weekly email communications, website graphics, banner campaigns, landing pages and microsites.• Utilized honed skills in areas such as Adobe Creative Cloud, marketing data software, HTML and CSS.★ K E Y - A C C O M P L I S H M E N T S ★✔️Implemented (new) branding guidelines across all digital material & 22 websites with more than 20 million users, 1,270 million page views and 4 million active ads to ensure recognition and consistency.✔️Balanced multiple priorities and maintain clear communication with the sales and marketing department to develop fast and impactful digital products.✔️From 2006 I became the lead designer of the design team managing, supervising and giving support to a group of 4 people.◆◆◆Art direction - Visual designer - Digital designer - Marketing campaigns - Web guidelines - Emailing - Banners ads

Barcelona Area, Spain

Master'S Degree, Digital Design And Internet Business

UI design - UX design - Wireframe - Usability & navigation - Visual design - Digital design - Web design - Flash - Dreamweaver - HTML &.

Social Media For Business, Social Media

Strategies to boost sales and convert clients into customers. Techniques to grow the audience, influence, and revenue. Planning, content.

Bachelor'S Degree, Design

Brand identity - Corporate identity - Concept design - Strategy - Design thinking - Graphic design - Editorial design - Photography - Web.

Course In Flash And Action Script, Computer Programming/Programmer, General, Level 1, 2 & 3

Animation. Banner campaigns. Coding.

Bachelor Degree In Drawing, Fine/Studio Arts, General, Realistic & Conceptual Artist

Drawing techniques, and fine arts. Realistic drawing. Conceptual drawing. Sketching. Illustration.