Miguel Fernández

Miguel Fernández Email and Phone Number

Fractional Product Lead - Rowing Team @ Hydrow, Inc.
Austin, TX, US
Miguel Fernández's Location
Austin, Texas, United States, United States
Miguel Fernández's Contact Details

Miguel Fernández work email

Miguel Fernández personal email

Miguel Fernández phone numbers

About Miguel Fernández

Experienced, creative and resourceful product marketer with a track record of crafting powerful storytelling that clearly represents the voice of the customer, while remaining empathetic to the needs of sales teams.As the founder of Claimbot I crafted our story from the ground up closing investors like Google, driving $5M in pipeline and generating more than $400k in sales. At Spredfast, I created go-to-market assets and sales enablement for the largest new-product launch of the company’s history. From investor pitch decks to sales decks, from positioning to pricing, I have crafted strategies for every part of the enterprise software sales cycle.

Miguel Fernández's Current Company Details
Hydrow, Inc.

Hydrow, Inc.

View
Fractional Product Lead - Rowing Team
Austin, TX, US
Website:
hydrow.com
Employees:
124
Miguel Fernández Work Experience Details
  • Hydrow, Inc.
    Fractional Product Lead - Rowing Team
    Hydrow, Inc.
    Austin, Tx, Us
  • Stamps.Com
    Product Marketing Consultant
    Stamps.Com May 2024 - Present
    El Segundo, Ca, Us
  • Activedraft
    Product Marketing Consultant
    Activedraft Nov 2023 - Present
    Atlanta, Ga, Us
  • Fundación Kinesis
    Chairman Of The Board
    Fundación Kinesis Oct 2021 - Present
    San Juan, Puerto Rico, Pr
    I served as interim executive director for a year, while we recruited a full-time executive director. I continue to volunteer as board chair.Kinesis guides talented Puerto Rican students to meet their full potential regardless of their background. We do this through college guidance programs for high schoolers and college scholarships.
  • Trace
    Product Marketing Consultant
    Trace Dec 2022 - Mar 2024
    Austin, Texas, Us
  • Airkit
    Product Manager
    Airkit Oct 2020 - Jul 2021
    Redwood City, California, Us
  • Claimbot
    Founder
    Claimbot May 2016 - Oct 2020
    Austin, Texas, Us
    Founder of CX Automation startup backed by Google, acquired by MobileTechRXLed customer engagement platform (Conversational UI) for mobility and insurance that automated and improved thousands of interactions on behalf of customers like Silvercar by Audi and Brightside Cover Australia.Managed positioning, messaging and roadmap for our proprietary web messenger as well as integrations to Facebook Messenger, Google Business Messages, Slack, Twilio and Zendesk.• Crafted fundraising pitch closing $615k in capital from investors like Google and Notley Ventures• Generated $5M in pipeline leading to $400k in sales by creating a powerful set of sales assets including slide decks, one-pagers and case studies• Founded the InsurTechATX Meetup an event-marketing vehicle that generated RFPs driving more than $500k in pipeline from Fortune 500 prospects prior to product launch and capital raise • Drove brand awareness and thought leadership by leveraging storytelling and public speaking skills to represent Claimbot at countless conferences, podcasts and accelerators• Established KPIs for customer experience automation, supervised implementation of data analytics and standardized reporting on our customer’s success• Published business case studies, secured customer testimonials and booked speaking engagements for our customers to speak at industry events• Crafted content for Claimbot social media channels, blog and newsletter
  • Spredfast
    Sr. Product Marketer | Product Manager
    Spredfast Feb 2014 - May 2016
    Austin, Texas, Us
    Spredfast (now Khoros) is a social software platform making every consumer touch point better.• Owned product marketing for social listening platforms • Led product launch including go-to-market plan, marketing materials and public relations for multiple verticals resulting in more than $4M in closed sales• Trained global team of more than 80 sales professionals on competitive landscape, buyer personas and customer success stories • Hosted webinars, crafted blog posts, published internal newsletter and represented Spredfast at industry events• Organized and hosted retail roundtable at user-conference gathering customers representing $1.3M in ARR• Led competitive analysis, customer insights and value proposition to support product development and marketing efforts • Hosted webinars, wrote blog posts and performed product demos at industry events
  • Boot95
    Founder
    Boot95 Jan 2012 - May 2014
    Founder of startup focused on integrating call centers, mobile applications and messaging.Sold customer service automation solution to leading insurance company before ever investing in a line of code. Generated more than 8 years of passive income.
  • Rebelmouse
    Product Marketing
    Rebelmouse Aug 2013 - Feb 2014
    New York, New York , Us
    CMS platform backed by Lerer Hippeau Ventures and Vayner MediaCreated product marketing assets, customized pitch decks and hosted webinars for national sales team targeting media and agency verticals.
  • Tweetpatrol
    Founder/Community Manager
    Tweetpatrol Oct 2011 - Aug 2013
    I provided community management, tech support and alert moderation for TweetPatrol, a Twitter-based crime watch I created for my neighborhood. I recruited and trained more than 500 neighbors to the service.
  • Jwt
    Creative Director
    Jwt Apr 2011 - Jan 2012
    New York, Ny, Us
    Managed Banco Popular creative team and client relationship. Continued to service Ford and Heineken Accounts. Led KFC new business pitch. Participated in regional creative director meetings for JWT/LATAM.
  • Jwt
    Associate Creative Director
    Jwt May 2007 - Apr 2011
    New York, Ny, Us
    Responsible for traditional, below the line and digital communications for Pepsi, Johnson and Johnson, Ford and Plaza Las Americas. Launched and managed social media initiatives for Heineken and the American Red Cross.Managed client relationships as well as two creative teams. Participated in JWT regional creative pitches for Nokia and Flor de Caña (Rum) as well as key role in local new business pitches including Merck, DirecTV and Banco Popular.
  • The Vidal Partnership
    Associate Creative Director
    The Vidal Partnership 2005 - 2007
    Led team responsible for national Hispanic brand and retail communications for Nissan, Wendy’s and Heineken. Managed client relationship and presented work at national dealer and franchisee meetings. Supervised three creative teams.
  • Concept Farm
    Copywriter
    Concept Farm 2002 - 2005
    New York, Us
    Created “The Tailgate Zone” a series of three branded content films that ran during ESPN’s Sportscenter. Served as a one-man Hispanic shop called “La Finca Creativa.” Work for “La Finca” won Gold, Silver and Bronze at the AdAge Hispanic Creative Awards. “La Finca’s” success gained an invitation to pitch for the Dos XX and Tecate’s Hispanic account.
  • Booneoakley
    Copywriter/Intern
    Booneoakley Sep 2001 - Dec 2001
    Charlotte, Nc, Us

Miguel Fernández Skills

Creative Direction Digital Marketing Advertising Social Media Marketing Integrated Marketing Creative Strategy Digital Strategy Social Media Marketing Product Marketing Interactive Advertising Content Strategy Brand Development Online Advertising Product Management Interactive Marketing Digital Media Mobile Applications Radio Outdoor Advertising Concept Development Crm Copywriting User Experience Persuasive Presentations Brand Architecture Customer Relationship Management Customer Development Bilingual Public Speaking

Miguel Fernández Education Details

  • University Of Notre Dame
    University Of Notre Dame
    English
  • Miami Ad School Atlanta @ Portfolio Center
    Miami Ad School Atlanta @ Portfolio Center
    Copywriting
  • Vcu Brandcenter
    Vcu Brandcenter
    Digital Creative Direction Seminar
  • Colegio San Ignacio
    Colegio San Ignacio

Frequently Asked Questions about Miguel Fernández

What company does Miguel Fernández work for?

Miguel Fernández works for Hydrow, Inc.

What is Miguel Fernández's role at the current company?

Miguel Fernández's current role is Fractional Product Lead - Rowing Team.

What is Miguel Fernández's email address?

Miguel Fernández's email address is mi****@****tcx.com

What is Miguel Fernández's direct phone number?

Miguel Fernández's direct phone number is +151254*****

What schools did Miguel Fernández attend?

Miguel Fernández attended University Of Notre Dame, Miami Ad School Atlanta @ Portfolio Center, Vcu Brandcenter, Colegio San Ignacio.

What skills is Miguel Fernández known for?

Miguel Fernández has skills like Creative Direction, Digital Marketing, Advertising, Social Media, Marketing, Integrated Marketing, Creative Strategy, Digital Strategy, Social Media Marketing, Product Marketing, Interactive Advertising, Content Strategy.

Who are Miguel Fernández's colleagues?

Miguel Fernández's colleagues are Matt Lehrer, Katherine Whitford (White), Cpa, Frances Hodler, James Dietz, Heather Kobayashi, Yulia Wijata, Hossam Diab.

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