Matías Fernández

Matías Fernández Email and Phone Number

Buenos Aires Province, Argentina
Matías Fernández's Location
Buenos Aires, Buenos Aires Province, Argentina, Argentina
Matías Fernández's Contact Details

Matías Fernández work email

Matías Fernández personal email

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About Matías Fernández

Matías Fernández is a Business analyst at Penguin Random House Grupo Editorial. He possess expertise in digital marketing, blogging, web 2.0, ebooks, website development and 12 more skills. He is proficient in English. Colleagues describe him as "Matías es un jefe amable, empático, paciente y generoso. Un guía atento y excelente compañero de equipo por sus valores humanos, su predisposición colaborativa, su búsqueda permanente de herramientas e innovación. Trabajar con el fue un proceso de gran aprendizaje y crecimiento profesional. Además de un tiempo divertido y de lograr proyectos con identidad, lo que me hizo sentir en un dupla creativa potente y que al día de hoy extraño! Un lujo"

Matías Fernández's Current Company Details
Penguin Random House Grupo Editorial

Penguin Random House Grupo Editorial

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Business analyst
Buenos Aires Province, Argentina
Employees:
41
Matías Fernández Work Experience Details
  • Penguin Random House Grupo Editorial
    Business Analyst
    Penguin Random House Grupo Editorial
    Buenos Aires Province, Argentina
  • Penguin Random House Grupo Editorial
    Business Analyst
    Penguin Random House Grupo Editorial May 2024 - Present
    Buenos Aires, Argentina
    Responsible for overseeing the analysis of the audiobook business at Penguin Random House Grupo Editorial.
  • Penguin Random House Grupo Editorial, S.A.U
    Brand Manager Penguin Audio
    Penguin Random House Grupo Editorial, S.A.U Sep 2020 - Apr 2024
    Buenos Aires, Ciudad Autónoma De Buenos Aires, Argentina
  • Penguin Random House Grupo Editorial | Argentina
    Brand Manager
    Penguin Random House Grupo Editorial | Argentina Mar 2016 - Aug 2020
    Buenos Aires, Argentina
    Responsible for the launch campaigns of all the literary and non-fiction books of Penguin Random House Argentina with focus on profitability.- Implementing marketing strategy for PRHGE audiobooks in Argentina. Tracking and perfomance anaylsis.- Launch of No Ficcion, the first podcast launched by Penguin Random House in spanish.- Rebrand of @Literal, a community for heavy readers.- Development of bussines tools to improve budget perfomance anaylsis
  • Penguin Random House Grupo Editorial | Argentina
    Assistant Brand Manager Marketing
    Penguin Random House Grupo Editorial | Argentina Sep 2014 - Mar 2016
    Buenos Aires
    Marketing campaigns development for literary labels Alfaguara, Aguilar, Taurus and Suma de Letras.- Planning of advertising actions.- Launch of No Ficcion, the first podcast launched by Penguin Random House in spanish.- Content writing for the publisher's literary community.- Administrative management of the marketing department- Customer presentations
  • Santillana
    Assistant Brand Manager Marketing
    Santillana Mar 2011 - Sep 2014
    Buenos Aires, Argentina
    - Development of original content and edition of global content for social networks (Facebook and Twitter) and web pages of the Prisa Ediciones labels (Alfaguara, Aguilar, Taurus, Suma de Letras and Punto de Lectura).- Customer service: management of email accounts and social networks. Response to customer and prospect inquiries by email and network conversations for Prisa Ediciones labels.- Writing and editing of the monthly news magazine for the Prisa Ediciones stamps (distributed to all clients in national territory).- Development of POP pieces for bookstores.- Press management and marketing with digital media, blogs and specialized groups insocial networks.
  • Grupo Santillana
    Corporate Library Coordinator And Assistant To Author Rights Department
    Grupo Santillana Mar 2008 - Mar 2011
    Buenos Aires, Argentina
    - Administration of the corporate internal library. Management and administration of both national editions and international samples from other company houses in Latin America.- Copyright: authorizations of texts, monitoring of use in digital editions, registrations with the National Directorate of Copyright, archive of contracts.
  • Grupo Santillana
    Assistant To The Editorial Manager (Alfaguara, Aguilar, Taurus And Punto De Lectura)
    Grupo Santillana May 2007 - Mar 2008
    Buenos Aires
    Internship in agreement with the Buenos Aires University - Assistant to the Editorial Manager (Alfaguara, Aguilar, Taurus and Reading Point)- Writing presentations for internal and external use.- Coordination of activities with authors and external collaborators.- Maintenance and updating of the editorial plan.- Archive and digitization of press releases.
  • Babilonia Arte Y Comunicación
    Production Assistant
    Babilonia Arte Y Comunicación Dec 2004 - Mar 2007
    Buenos Aires
    Production assistant (The company was dissolved but I have records of the mentioned activities)- Organization of business and social events. Events developed for: CTERA, SUTEBA, City Government, Metrópolis Magazine, Alfaparf, Argentine Association of actors and others.- Writing promotional communications for institutions and the press.- Participation in the YOK project for the American JDC

Matías Fernández Skills

Digital Marketing Blogging Web 2.0 Ebooks Website Development Publishing Editorial Social Media Marketing Online Advertising Digital Media Multimedia New Media Online Publishing Corporate Communications Content Development Creative Writing Wordpress

Matías Fernández Education Details

Frequently Asked Questions about Matías Fernández

What company does Matías Fernández work for?

Matías Fernández works for Penguin Random House Grupo Editorial

What is Matías Fernández's role at the current company?

Matías Fernández's current role is Business analyst.

What is Matías Fernández's email address?

Matías Fernández's email address is ma****@****.com.ar

What schools did Matías Fernández attend?

Matías Fernández attended Universidad De Buenos Aires.

What skills is Matías Fernández known for?

Matías Fernández has skills like Digital Marketing, Blogging, Web 2.0, Ebooks, Website Development, Publishing, Editorial, Social Media Marketing, Online Advertising, Digital Media, Multimedia, New Media.

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