Fernando Alvarez Email & Phone Number

São Paulo, SP, BR

São Paulo, Brasil

São Paulo, Brasil

- Responsible for the company's marketing and communication area, focusing on increasing business opportunities through B2B lead generation and reinforcing the brand's positioning/value;- Digital Marketing focused on creating content for social networks, videos, SEO, Google Analytics, and email marketing campaigns;- Website development, presentations and.

São Paulo, Brasil

- Strategy, planning and execution of digital marketing and content marketing campaigns;- Website creation, landing pages and social media campaigns (Facebook Ads, Google Ads,...);- Traffic management, growth actions and performance indicators;- Launch of digital products using “Fórmula de Lançamento" methodology

São Paulo E Região, Brasil

- Responsible for the marketing and communication company strategy;- Project implementation focused on lead generation through Inbound / Outbound Marketing and Social Media using UpMap, RD Station, Ramper and Facebook Ads;- Digital campaigns development for communication products and projects;- Development of the company's website;- Development of the.

Latam

• New business development for SmarTV in Latin America;
• New content and services development for SmarTV platform;
• Partnership with content providers in order to develop plan including prospecting, negotiation, contract management and maintenance process;
• Strategic promotional plan for marketing campaigns in social Media, BTL, ATL and POS;
• Annual budget management;
• Management of outsourcing companies (advertisement agencies, IT companies,...)

• New projects development from concept creation, presentation, content and budget management;
• Production of interactive content for digital signage platforms such as: Video wall, Interactive alarm system, Touch Screen Displays, 3D TV, Interactive showcase, interactive floor, etc.;
• Project development for Customer Flow, People Counting, Loss Prevention, retail technologies and innovation projects;
• Online content management;
• New contents coordination directly with the creative team.
• Responsible for the relationship between creative team and technology group.

• Responsible for the front-end creation of Websites / Hot Sites / Templates;
• Responsible for the production of newsletters;
• Responsible for creation of online campaigns;
• Responsible for the development and maintenance of Web Portals.

• Responsible for the front-end creation of Websites / Hot Sites / Templates;
• Responsible for the production of newsletters;

• Responsible for the front-end creation of Websites / Hot Sites / Templates;
• Responsible for the production of newsletters;
• Responsible for creation of online campaigns;
• Responsible for the development and maintenance of Web Portals.

• Responsible for the visual/conceptual creation of marketing and advertising campaigns for all clients;
• Support for Key Accounts;
• New client’s prospection according to market opportunities;
• Development of loyalty cards;
• Development of institutional materials for all clients;
• Development of promotional material for pre-sales support (posters, wobblers, banners, stoppers, leaflets, displays, etc.);

• Responsible for the visual/conceptual creation of marketing and advertising campaigns focused on retailers;
• Development of institutional materials for all clients;
• Development of POS materials (gondola bands, banners, posters, etc.);
• Visual treatment of photos in Photoshop;
• Text production;
• Support for Key Accounts;

• Responsible for the visual/conceptual creation of marketing and advertising campaigns for all clients;
• Development of CRM campaigns;
• Development of institutional materials;
• Support for Key Accounts;
• Development of promotional material for pre-sales support (posters, wobblers, banners, stoppers, leaflets, displays, etc.);
• Development of promotional materials for client’s events (bags, gifts, stickers, etc.);

Business Management With Emphasis On Marketing, Marketing

Graduated, Advertising

Campanha para o produto Playstation 2 - Considerado o melhor projeto experimental da Universidade São Judas Tadeu em 2002.