Fernando Alvarez Rio Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, Es

Established short/long term financial objectivesDefined strategic planNegotiated international licenses and representations to build product portfolio in key segments. (currently 3 representations and in negotiations with 3 additional companies)Established and follow up of objectives based on product and distribution channelsDeveloped and implemented marketing plansBuilt a distributor network covering 90% of the countryKAM ( inclusion in mayor department stores, medical supplies stores, pharmacy chains, sport stores)Analyzed and contracted outsourcing partners to keep a lean organizationFull P&L responsibilityEvolved distribution network to expand to Central and South AmericaSet up logisitic center in Panamá to supply international distributors

Rtp, Nc, Us

Responsible for a controlled product, two anti acne products and a dermocosmetic lineDevelopment of brand strategies, promotional campaigns and tactical plansWorked together with R&D to create pipeline of two new products and three line extensionsSupervised team of product managers and assistantsAccountable for maximizing ROIResponsible for P&LElaborated product portfolio strategiesManaged brand turnaround to become market leader within 6 monthsImplemented successfully plan to generate profits for a brand (7 months)

Directed sales team and group of physicians to achieve goalsLed new business development and customer retention and acquisitionDefined performance indicators and productivity analysisStrategy definitionKey account managementResponsible for P&L Implemented administrative process controls Conducted negotiations with suppliersManaged international representations and distributions

Rahway, New Jersey, Us

Responsible for IV/IM antibiotics lineImplemented customized sales strategies and projects to increase share or be accepted in formularies with high potential customers (PEMEX, ISSEMYM, etc..) Analyzed market research sources to define strategies and marketing activitiesAchieved record market share(6.9%) in private hospitalsExpanded markets and new indications in order to cope with growth objectivesCreated and implemented marketing plansDefined strategy, action plan and implementation steps to include the antibiotic in national formulary. Product accepted in national formulary in August 2006Formulated pharmacoeconomic model based on IMSS bacterial resistance patternsProvided product briefings and product training to the Sales ForceEstablished strategic alliances with different companies to create synergies and optimize budgetElaborated launch plan for new antiemetic (mkt research, focus groups, P&L, sales objectives, KOL development)

Raritan, New Jersey, Us

Responsible for two brands including the launch of a new antibiotic Launched new antibiotic in pediatric market exceeding expectations and reaching a record market share (4.8%, first month)Antibiotic Launch Awarded Best J&J Launch (Omnicef-R) in 2005 in the region (Asia, Pacific, Japan, Latinamerica APJLA)Achieved 27% growth rate and record market share (IMS) with established antibioticCreated a budget optimization program saving more than 10% of annual budgetDeveloped sales strategies and promotions to optimize profitDefined marketing communications objectives based on continuous analysis of competitorsManaged budget and P & LElaboration of marketing plansProvided sales force with information necessary to achieve objectivesCreation and implementation of demand generation sales force tools

Designed and developed a pricing model to increase profitabilitySuggested specific action to improve profitability in products that did not reach minimum ROI.

Esslingen, De

Implemented several international projects and managed all communication with headquarters and subsidiaries internationally in sales area. CRM software project manager, International KAM, coordinated interdisciplinary teams focused on increasing new customers development and analyzing sales force growth and distribution nationwide. • Innovated new customer segmentation model based on different criteria that optimized resources and maximized revenue• Implemented on time and within budget CRM, • Appointed by CEO to work together with senior management to reshape and implement the company’s internal strategy based on “The Balance Scorecard” model• Participated in team formed to improve new products launching and another responsible for customer retention

Farmington Hills, Mi, Us

Manage power tools accessory line, developed marketing plans and negotiations with international suppliers. Won Accessory Award for Latin AmericaScintilla AG, Solothurn, Switzerland, World HQ Robert Bosch Power Tool accessory lines HeadquartersAssistant to Export Sales Manager (Latin America, Middle East, Africa

Certificate Executive Education/Judge Business School, Business Analytics

Mba

Bsc, Industrial Engineering

Engineering Exchange Program, Mechanical Engineering

Education record