Fernando Ambrosio personal email
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La Baraque is a curator for creative solutions. We join talented minds with multidisciplinary approach to develop 360° projects.We were conceived out of an environment where the old paradigms no longer exist and where the creative economy has been undergoing radical change. Creators expect more freedom and collaboration, enabled, specifically, by new technologies.Traditional structures depend on the same talents to solve all types of problems. Working in a network expands the possibilities and helps to connect the right people to the right projects. Organizations still flirt incipiently with the new creative economy. The objective is to build a more solid and better structured bridge between these new creative actors and the corporate world. Giving a seat at the table to talents that usually stay out of the brands’ discussion.La Baraque is the intersection between a design studio, a content generation agency, and an innovation consultancy. These are our main outputs.Visit our website: www.labaraque-creative.com
La Baraque - Curating Creative Solutions
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Business OwnerLa Baraque - Curating Creative Solutions Sep 2016 - PresentParis Area, FranceWe are a group made of views, hands, brains, ideas, passions, talents, opinions, styles, desires. A multidisciplinary group.La Baraque’s structure’s greatest asset is the independency of its talents which allows for a fresh look at the new marketing problems. The coordination of creative actors is key to the process, always ruled and guided by the brand’s strategy. For each project a different network.In addition to the creative collaborators, the team is strong in brand management. I'm the team’s director with over 15 years’ experience on the client side. My generalist vision was built while leading 360ᵒ projects as global marketing director for Prada Parfums, as well as having lead teams at YSL international marketing and Motorola in South America.The team is divided between Paris and São Paulo in order to serve global clients with a network of Brazilian creatives.
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International Marketing Director Prada ParfumsPuig - Prada Parfums Nov 2012 - Sep 2016Paris Area, FranceGlobal Marketing Director at Prada Parfums.Leading the team for all 360 degrees aspects of the mix - product, communication, brand content & POS development, go to market coordination and license relationship.Strong educational background in Brasil (FGV) and France (ESSEC)• More than 15 years experience in marketing and trade marketing, having managed international teams in different countries• Fluent in 4 languages: Portuguese, French, English and Spanish• Experienced in managing and dealing with creative teams: advertising creatives, product and fashion designers, events agencies and cultural institutions• Ability in integration of several communications disciplines (ATL, BTL, digital, PR, sponsorships, media and trend marketing)• Skilled in partnering with sales professionals and focusing on sales targets• Personally interested in the creative and arts world with a strong esthetic senseBranding, 360 integrated communication strategies, creative management, PR and sales support
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International Group ManagerPuig - Prada Parfums Oct 2011 - Nov 2012Paris Area, FranceInternational Group Manager Feminine Fragrances• Responsible for developing Prada feminine fragrances portfolio focusing on two pillars: Prada Candy and Infusion d’Iris. • Lead a team of 3 and the coordination of several internal departments: design studio, merchandising, and technical development.• Coordination of validation process with Prada headquarters.• Developed the 2013 marketing plan with one key launch (new scent, outerpackaging and communication) and a new limited edition.• Coordinated the 2012 roll out plan for Prada Candy and Infusion d’Iris Absolue.• Worked on the development of one flanker and a new main pillar for 2014.
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International Group ManagerL'Oréal - Yves Saint Laurent Jan 2010 - Oct 2011Paris Area, FranceGroup Manager International Masculine Fragrances • Responsible for sustaining the YSL masculine fragrances pillars: L’Homme, La Nuit de L’Homme and Kouros. • Lead a team of 2 and the coordination of several internal departments: design studio, merchandising, digital and technical development.• Developed the new chapter of L’Homme franchise history, L’Homme Libre: concept, fragrance, packaging and communication (launch September 2011).• Coordinated the animation strategy for 2011: a summer edition for Kouros, two new products for L’Homme range (200ml special edition and L’Homme Cologne Gingembre), La Nuit de L’Homme Le Parfum and the new La Nuit de L’Homme campaign with a strong digital impact.• Currently working on three flankers development and one main pillar for 2012 and 2013.
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Marketing And Trade Marketing Manager - Argentina, Uruguay And ParaguayMotorola Mobile Devices Jan 2006 - Jul 2008Marketing plans development, Business and Budget reviews. Product launches, positioning, margin management. Works developed together with Finance, R&D, Sales & Customers and Agencies. Continuous and ad-hoc researches analysis as Nielsen, Brand & Retail Tracking, Competitive Assessments, Segmentation studies and others. Agency management of advertising campaigns, media plans and Web sites development. Promotional and co-op campaigns, point of sale materials and external alliances. Product launches and sales events management. Great experience on youth and trend marketing communication. Managed a team of 07 people. -
Brand Manager - BrazilMotorola Mobile Devices Feb 2003 - Jan 2006Responsible for the entire brand communication in Brazil guaranteeing one of the highest brand equity levels of Motorola worldwide. Development and implementation of 2 main communication platforms: music and design (fashion).Coordination of the advertising agencies and marketing research such as brand tracking, Nielsen and communication effectiveness.Managed 2 direct headcounts.
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Marketing Analyst - BrazilMotorola Mobile Devices Apr 2001 - Feb 2003Developed and coordinated marketing actions between Motorola and Brazilian carriers. Supported sales department in negotiations with major clientsDeveloped a campaign with number one worldwide tennis player - Gustavo Kuerten.Partnered with Brazilian fashion designer Alexandre Herchcovitch to launch iconic products
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Trade Marketing Analyst - BrazilMotorola Mobile Devices Jan 2000 - Apr 2001Participated in the development of the new structure and strategy of Motorola Trade Marketing. Created and coordinated all POS promotional actions.
Fernando Ambrosio Skills
Fernando Ambrosio Education Details
Frequently Asked Questions about Fernando Ambrosio
What company does Fernando Ambrosio work for?
Fernando Ambrosio works for La Baraque - Curating Creative Solutions
What is Fernando Ambrosio's role at the current company?
Fernando Ambrosio's current role is Curating creativity at La Baraque - agency based in Paris and São Paulo.
What is Fernando Ambrosio's email address?
Fernando Ambrosio's email address is fb****@****ail.com
What schools did Fernando Ambrosio attend?
Fernando Ambrosio attended Essec - Essec Business School, Fundação Getulio Vargas.
What skills is Fernando Ambrosio known for?
Fernando Ambrosio has skills like Trade Marketing, Market Planning, Marketing Communications, Segmentation, Product Launches, Advertising, Fragrance, Fashion, Market Analysis, Product Marketing, Strategy, Marketing.
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Fernando Ambrosio
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