Head Of New Business
Current
Jan 2024 - Present
AeroLeads people directory · profile
Fernando Bacellar Email & Phone Number
Digital Transformation, Strategy, Business, Digital Business, Digital Products & Growth, Entrepreneur, Creative Strategist
at
Macuco Tech Ventures
2 phones found
area 198
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Digital Transformation, Strategy, Business, Digital Business, Digital Products & Growth, Entrepreneur, Creative Strategist
Location
São Paulo, Brazil
Who is Fernando Bacellar? Overview
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Quick answer
Fernando Bacellar is listed as Digital Transformation, Strategy, Business, Digital Business, Digital Products & Growth, Entrepreneur, Creative Strategist at Macuco Tech Ventures, based in São Paulo, Brazil. AeroLeads shows phone signal with area code 198 and a matched LinkedIn profile for Fernando Bacellar.
Fernando Bacellar previously worked as Head of New Business at Macuco Tech Ventures and Diretor de planejamento at A/B Lab. Fernando Bacellar holds Strategy from Miami Ad School Brasil.
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Macuco Tech Ventures
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Profile bio
About Fernando Bacellar
With 20 years of experience in communication and entrepreneurship, I am committed to continuous learning and sharing knowledge. My strategic and creative capabilities are always focused on achieving impactful results. Throughout my career, I have actively participated in strategy formulation, creative processes, and production, ensuring that every project I undertake is executed with excellence.My journey in the industry has honed my ability to present ideas clearly and communicate effectively with diverse audiences. I believe in the power of collaboration and the exchange of experiences to drive innovation and success. Whether it’s developing a comprehensive communication strategy or executing a creative campaign, I bring a blend of strategic thinking and creative flair to every endeavor.I am passionate about leveraging my skills to contribute to dynamic teams and projects, always aiming to exceed expectations and deliver outstanding results.
Listed skills include Content Strategy, Digital Strategy, Creative Strategy, Online Advertising, and 3 others.
Current workplace
Fernando Bacellar's current company
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15 roles · 25 years
Fernando Bacellar work experience
A career timeline built from the work history available for this profile.
Diretor De Planejamento
Mar 2024 - Nov 2024
Business Partner
Current partner and founder of the first inflatable park in Brazil. Naming, identity, brand strategy, social networks, media, bi, CRM, performance, press relations, photo and video production, influencers, events, activations, promotions, social actions plus a wide range of activities were put into practice at the throughout the company's development. Structural solutions were also implemented, such as a sales system and platform, as well as a call center. Focus on results and growth.
Jan 2017 - Jan 2023
Business Consultant
Consulting and management in the digitization process of PlayTennis, a company with over 40 years in the market.Development of a business strategy that involved restructuring the operation, renewing the brand and implementing a scheduling and management system in all units.A mindset change and strucutural reorganization of areas were promoted. Increased use of technology and support/productivity tools. Greater integration between employees and areas of the company. Incorporation of new skills, processes and profiles. Unified management at strategic points.Brand renewal process: researchs were carried out with customers and stakeholders,content planning and management, campaigns focused on leads and conversions.A single system was implemented in all affiliates and call center was structured to make the sales and customer support process more efficient.The set of actions generated significant gains in scale, productivity and revenue.
Sep 2020 - Jul 2022
Business Partner
May 2021 - Jan 2022
Business Consultant
Development of brand identity, strategy and digital channels. Management and production of social networks and media.The company's products and services were structured and a sales channel was created for the training course for consultants and the use of the main product, the MPP.
Jun 2020 - Jun 2021
Creative & Strategic Director - Business Founder
Founding partner of the first Brazilian hub dedicated exclusively to professional podcast creation. Strategy, management and relationship with customers and partners.Monitoring the entire process from content strategies, program creation, relationships and partnerships with podcasters and influencers, even publishing, media and BI.Among the company's clients were Spotify, Livelo, São Paulo City Hall, Runners, among others.Numerous partnership agreements were also made in exclusive POD360 programs with various personalities such as Adriane Galisteu, Felipe Solari, Fernando Rocha and etc…
Nov 2018 - Mar 2021
Creative Director - Business Owner
Responsible for Crocs Brasil's communication strategy and operation. Channel management, media, production, influencers, POS, campaigns, movies. A very complete project in great synergy with marketing. From institutional campaigns to performance actions, the entire evolution of the projects was analyzed together with the client.Brands: Crocs, Seasonings MasterChef
2017 - 2019
~2 yrs
Head Of Digital
Development of the digital department - responsible for creative and strategic direction. Consolidation of a team that incorporated planning, content, media, projects, UX/UI and production skills.Featured project: content platform for the Japanese brand Canon. Following the strategy of the DAN Group - GOOD INNOVATION - “MOVE BUSINESS BY MOVING PEOPLE Canon College was born - an online photography school with tips, materials, courses, tutorials, interviews. The success was enormous and over the course of a few years, all of the brand's campaigns were targeted at Canon College's channels. At a time when cell phones threatened the market for reflex cameras, Canon College was responsible for most of the leads generated for the brand's e-commerce and multichannel content proved to be a strong driver of sales. The platform was considered an example for Canon in other parts of the world.Main brands: Canon / Toyota / Nissin / Ajinomoto
2014 - 2016
~2 yrs
Head Of Digital
Head Of Digital and Strategy. Development of the digital department. Strategy, social, creative & production.Featured project - the creation of the first social network of recipes for the brand Dona Benta by J.Macedo.Main brands: Diageo, Takeda, J. Macedo, Boticário
2012 - 2014
~2 yrs
Digital Creative & Strategic Director - Business Owner
Affen Digital Studio
Partnership in a digital production company created to support the e-commerce Bazar Jardins. Management and production of advertising, hotsites and assets in general.Main clients: Natura, Itaipava, Itaú.
2009 - 2013
~4 yrs
2009 - 2012
~3 yrs
Senior Art Director
Art direction, design and activation.2008 trip to Cannes Festival together with the agency's delegation.Wave Award Cirque du Soleil / BradescoMain brands: Bradesco, Renault, ESPN, IG.
2007 - 2009
~2 yrs
Bunker Design Studio
Bunker Studio
Creation, management and execution of editorial projects.
2005 - 2006
~1 yr
Partner / Art Editor
Beatz Magazine & Tennis Magazine
One of the creators of Beats, the first brazilian electronic music magazine.Art director, designer and member of the editorial board.Revista Tennis - Art direction, graphic design and production.
2002 - 2005
~3 yrs
4 education records
Fernando Bacellar education
Strategy
Art Direction
Comunicação Social
Education record
Colégio Friburgo
FAQ
Frequently asked questions about Fernando Bacellar
Quick answers generated from the profile data available on this page.
What company does Fernando Bacellar work for?
Fernando Bacellar works for Macuco Tech Ventures.
What is Fernando Bacellar's role at Macuco Tech Ventures?
Fernando Bacellar is listed as Digital Transformation, Strategy, Business, Digital Business, Digital Products & Growth, Entrepreneur, Creative Strategist at Macuco Tech Ventures.
What is Fernando Bacellar's phone number?
AeroLeads has found 2 phone signal(s) with area code 198 for Fernando Bacellar at Macuco Tech Ventures.
Where is Fernando Bacellar based?
Fernando Bacellar is based in São Paulo, Brazil while working with Macuco Tech Ventures.
What companies has Fernando Bacellar worked for?
Fernando Bacellar has worked for Macuco Tech Ventures, A/B Lab, Parque Pophaus, Playtennis, and Xperience Extended Reality.
How can I contact Fernando Bacellar?
You can use AeroLeads to view verified contact signals for Fernando Bacellar at Macuco Tech Ventures, including work email, phone, and LinkedIn data when available.
What schools did Fernando Bacellar attend?
Fernando Bacellar holds Strategy from Miami Ad School Brasil.
What skills is Fernando Bacellar known for?
Fernando Bacellar is listed with skills including Content Strategy, Digital Strategy, Creative Strategy, Online Advertising, Digital Media, Creative Problem Solving, and Art Direction.
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