Fernando Banda Email & Phone Number

Mexico City, Mexico

Mexico

- Responsible for building and strengthening partnerships between New Era and teams in the LMB, LMP, LMX, and LMBP leagues. - Lead strategic initiatives for expansion, product development, and collection execution. - Oversee and negotiate sponsorship agreements and royalty terms. - Drive national and international promotion of in-house developed collections, enhancing brand visibility.

Mexico

- Responsible for 65% of the WHS business, including Distributors, Catalogues and Regional accounts.- Lead the sales and BI departments, through an efficient operational rhythm.- Meet pre-sales, revenue, initial margin, segment profit targets. Including a +45% YoY growth.- Strategic Account Plan creation with a 3 year outlook- Establish KPIs for the sales force.

Querétaro, Mexico

- Run demand planning, forecast projections and stock coverage by article and account. Main KPI, Zero shortages with key accounts.- Manage import process, from Europe, Asia and NORA.- Negotiate with forwarders, custom agents and logistic services vendors.- Distribution Center 360 management. Inbound, picking movements, items locations, outbound process.- Inventory management, correct tracking of current on-hand stock and in-transit inventory, achieving days on-hand goals and… Show more - Run demand planning, forecast projections and stock coverage by article and account. Main KPI, Zero shortages with key accounts.- Manage import process, from Europe, Asia and NORA.- Negotiate with forwarders, custom agents and logistic services vendors.- Distribution Center 360 management. Inbound, picking movements, items locations, outbound process.- Inventory management, correct tracking of current on-hand stock and in-transit inventory, achieving days on-hand goals and months of stock targets.- Control and management of Production area. Main KPIs, Production time, materials efficiency, optimizing resources, avoid material loss.- Increase Operational margin, with proper management of distribution process, reducing transportation costs and optimizing delivery routes.- Weekly, monthly and quarterly reviews to General Manager.- Mentoring sessions to team members. Show less

Mexico City Metropolitan Area

-Develop trust relationships with one of the largest distributors in Mexico- Acquire a thorough understanding of key customer needs and requirements- Expand the relationships by continuously proposing solutions that meet their objectives, like new products,new strategies and offering the correct range and price point.- Ensure the correct products and services are delivered to the customer in a timely manner- Serve as the link of communication between key customers and… Show more -Develop trust relationships with one of the largest distributors in Mexico- Acquire a thorough understanding of key customer needs and requirements- Expand the relationships by continuously proposing solutions that meet their objectives, like new products,new strategies and offering the correct range and price point.- Ensure the correct products and services are delivered to the customer in a timely manner- Serve as the link of communication between key customers and internal teams- Resolve any issues faced by the customer and deal with complaints to maintain trust- Prepare regular reports of progress and forecasts to internal and external stakeholders Show less

Mexico City Area, Mexico

* Define business strategy of the franchises nationwide through 3 key accounts.* Create and maintain sales relationships with assigned accounts (Partners).* Implement sales budget plans per account. - Making 2 presales per year (Srping-Summer and Fall-Winter)* Carry out an expansion plan for stores, including geographical areas not yet attacked. - Considering openings of Full Price stores and Outlets.* Store opening leader (Perisur, CDMX. Santa Anita, Gdl… Show more * Define business strategy of the franchises nationwide through 3 key accounts.* Create and maintain sales relationships with assigned accounts (Partners).* Implement sales budget plans per account. - Making 2 presales per year (Srping-Summer and Fall-Winter)* Carry out an expansion plan for stores, including geographical areas not yet attacked. - Considering openings of Full Price stores and Outlets.* Store opening leader (Perisur, CDMX. Santa Anita, Gdl. Tlaquepaque, Gdl) - Executive project review: store design, product load capacity, renders, construction manual, furniture specifications, lighting, finishes. - Visual merchandise according to the global parameters of the brand. - Be involved in negotiations with the malls.* Monitor the life cycle of each product through: - Calculation of inventory levels - Calculation of sales through of seasonal product - Sell out measurement of total stores and comparable stores * Responsible for meeting short and med term objectives that directly impact the company's segment profit. - Negotiate commercial discounts with the assigned accounts. - Product selection, leverage those with higher gross margin. - Reduction of operating expenses. - Manage the calculation of promotions per store per year.* Make the 3-year financial plan per store.* Monitor the profitability per store through the implementation of the Business Scorecard.* Takes action to monitor and manage costs related to own work and that of the team.* People management responsibility for pay reviews, performance management, training, and resource planning. Show less

Mexico City Area, Mexico

- Develop Key Account assortments for all product categories- Establish organizational policies and procedures in relation to sales- Determine strategic planning related to new product lines- Lead sales team in building relationships with business clients and manage negotiations of sales contracts- Recruit, organize, train and manage staff- Lead MX Go To Market and Pricing process, defining local segmentation and adjusting retail prices in order to hit the perfect… Show more - Develop Key Account assortments for all product categories- Establish organizational policies and procedures in relation to sales- Determine strategic planning related to new product lines- Lead sales team in building relationships with business clients and manage negotiations of sales contracts- Recruit, organize, train and manage staff- Lead MX Go To Market and Pricing process, defining local segmentation and adjusting retail prices in order to hit the perfect balance between market needs and company goals.- Contribute to the company's overall Segment Profit with an accurate Gross Margin calculation by season.- Establish the 5YP by SBU, channel and account, alligned to the agreed CAGR and the global company situation.- Sell-in / Sell out analyzes, vs Plan, vs Forecast.- Pre Sale meetings. Present product line every season based on regional and partner needs.- Track category margins and partner with sales in the development of seasonal product strategy to hit and exceed mutual sales goals. - Seasonal benchmark analysis. Analyzing market trends, competitors prices and positioning. Understand and embrace industry, consumer needs, and brand culture.- Style-color Forecast. Manage seasonal product database and analyze trends and statistical style-color information for each category, all driven by Sell Out data.- Monthly inventory revisions, giving priority to get rid of old inventory and overseeing incoming product.- Coordinate samples, organize brand showroom and work on category facilitation for product line reviews, pre-line meetings and final product launch.- E-Commerce project. Lead the jansport.com.mx project. Show less

Polanco

Being part of a strong link of supply chain, working as demand planner and forecaster for 2 of the most prestigious Actions Sports brands of VF corp, Vans and Reef, Mexico's division.- Working with SAP as a tool placing Purchase Requisitions based on a demand and giving tracking to these.- Working on monthly MRP projections and Rolling forecast.- Tracking the on-hand and in-transit supply. - Leading S&OP and weekly meetings with Mexico team and US HQ.- Inventory analysis… Show more Being part of a strong link of supply chain, working as demand planner and forecaster for 2 of the most prestigious Actions Sports brands of VF corp, Vans and Reef, Mexico's division.- Working with SAP as a tool placing Purchase Requisitions based on a demand and giving tracking to these.- Working on monthly MRP projections and Rolling forecast.- Tracking the on-hand and in-transit supply. - Leading S&OP and weekly meetings with Mexico team and US HQ.- Inventory analysis which means work with lead times in order to maintain the days on hand (DOH) within company goals. - Elaborate forecast at SKU level with a 12 months horizon.- Negotiate with sourcing and factories POs shipping dates and delivery dates. - Work and being involved on labeling and packing projects.- Work and lead special projects with NORA's region such as DC capacities, buy process, reporting, in order to standardize process along the region. Show less

Tlalnepantla Area, Mexico

Sales forecasting based on historical demand for all company products at Customer-Style-Color level, increasing the forecast accuracy, improving the service level of the company (Fill rate), reducing inventories and generating cash flow. It is currently undertaking a change in the supply chain process, which involves us in the area of demand planning, including the implementation of new software for Supply Chain Solutions, Logility Solutions.

Pedregal, México D.F.

Being coach of children between 7 and 18 years old at PUMAS CU Football Team. Promoted in children and adolescents the realization of any sport by instilling values of responsibility, teamwork, honesty, dignity, respect, discipline.

Tlalnepantla, Esado De México

Create forecast for all company brands (Playtex, Wonderbra, Hanes, Rinbros, etc) using historical records. Demand analysis linking the entire portfolio of Customers of the Company (Walmart, Bodega Aurrera, Liverpool, Sears, Sam's, Soriana, etc.)

Tlalnepantla, Estado De México

Assist Playtex and Wonderbra brands in new packaging project in departmental and wholesale division.

Ingeniero, Ingeniería Industrial

Título Asociado, Administración Industrial, Diplomado