Analyze, consolidate and frame context changes in consumer shopping habits. Translate them into actionable, disruptive initiatives to help retailers embrace and adapt its value proposition to the new, comprehensive approach.

Support national and regional retailers in their market development strategies. Involves design, support, and site selection for expansion. Deliver turn-key projects including the site developing requirements.● Special restructuring real state by reorganizing projects involving financial institutions.● Developed site and executed expansion plans for the city of Queretaro for a national fast-food chain.● Proposed and developed a major expansion trust in Cd Juarez for a specialized retailer.● Structured and formulated an orderly exit strategy from a specific market for a convenience retailer.● Assisted in finding specific expansion sites for a major retail conglomerate (trade areas) for each brand.● Constructed a new expansion format given the changing value propositions.

Lead investor group to acquire and manage a Dietary Supplement firm. Develops, design, manufactures and sells dietary supplements in the North American region mainly through Multi Level Marketing.

Grupo Famsa June 2018 – November 2019Commercial OperationsHigh ticket item retailer primarily based on credit sales. Manage store operations and execution controls. ● Controlled expenses, structure, and performance indicators for 430 stores nationally.● Restructured regions and work methodology for quality task supervision.● Structured on street and in-store product promotion (credit) activities customer experience activities● Integrated on-line processes in Omnichannel experience.● Established clear and concrete responsibilities with support areas.● Designed and implemented a new credit method given the perils of Banco Famsa.

Femsa Comercio Salud June 2015 -June 2018Advisor to the CEO in terms of M&A strategy, brand integration, consistency of value proposition and back-office capabilities needed in specialty retailing (health and beauty categories)• Integration of retail value proposition under one-brand, one promise• Development of catogory especific roles and differentiation based on logistics and data• Establish sales protocols at the new, integrated chain

Developed and implemented a growth business stabilization strategy of a casual dining restaurant chain. Hand holding and hand over the business for continuing and consolidating processes.● Generated growth from 24 stores to 65 company owned stores.● Established a franchise program and provided the means to grow from 20 stores to 45 franchised stores.● Developed systems and logistical capabilities● Implement the business structure to sustain growth and establish performance and standard indictors through franchisors and company owned restaurants.

CEO of a 1200+ strong Drugstore Chain with over 13 thousand employees. Responsible of implementation innovative practices in different markets through the Latin American region regarding global procurement, technological innovation, and differentiation strategies.● in 2012, Achived the Return on Capital Employed of Farmacias Benavides to be13.8%, 30% higher than the 10.8% of the top 10 drugstore chains in the world (S&P Capital).● Managed to obtain constant, sustainable growth opening 100 plus stores per year in the drugstore format (300 sq meter footprint).● Established a segmentation and repositioning strategy based on individual shopping experiences in stores.