Working with hemp oil and its various derivatives has presented an exciting opportunity within a market brimming with potential. This endeavor, has also proven to be a challenging journey due to the complexities of cultural shifts and the necessity for legislative approvals in each country. My responsibilities have encompassed an approach that includes market research and an in-depth analysis of viable strategies tailored to the evolving legal landscape in each region. This entails extensive… Show more Working with hemp oil and its various derivatives has presented an exciting opportunity within a market brimming with potential. This endeavor, has also proven to be a challenging journey due to the complexities of cultural shifts and the necessity for legislative approvals in each country. My responsibilities have encompassed an approach that includes market research and an in-depth analysis of viable strategies tailored to the evolving legal landscape in each region. This entails extensive training programs for our network of distributors and their sales teams, ensuring that they are well-versed in the latest industry developments.Additionally, I have played a role in shaping our product portfolio, making strategic decisions regarding which products to introduce to the market. My role also involves a comprehensive evaluation of distribution channels, engagement with prospective clients through meetings and expos, and partnerships with wholesalers, distributors, direct sales initiatives, and MLM programs. Show less

As the head of the region, I assumed responsibility for overseeing all aspects of sales, expenses, and EBIT. My primary objective was to successfully launch and cultivate the Hitachi brand across Argentina, Chile, Uruguay, Paraguay, Bolivia, and Peru. This encompassed a meticulous evaluation of each country's unique market dynamics, allowing me to tailor our product range to suit the specific needs and preferences of power tools, accessories, and gas tools consumers.My strategic approach… Show more As the head of the region, I assumed responsibility for overseeing all aspects of sales, expenses, and EBIT. My primary objective was to successfully launch and cultivate the Hitachi brand across Argentina, Chile, Uruguay, Paraguay, Bolivia, and Peru. This encompassed a meticulous evaluation of each country's unique market dynamics, allowing me to tailor our product range to suit the specific needs and preferences of power tools, accessories, and gas tools consumers.My strategic approach also involved the identification and collaboration with the most suitable partners in each country, fostering long-term relationships aimed at joint brand development. To ensure the success of our distribution network, I provided unwavering support to our vendors, assisting them in their client and user visits and promptly addressing any issues that arose. I played a pivotal role in defining competitive price positioning strategies tailored to each market, ensuring our products were well-received.These efforts yielded impressive results and achievements, including doubling sales within a year despite challenges such as the absence of support or service centers. Our sales figures soared from MU$1 to MU$ 3.5 million. Moreover, we successfully onboarded new importers and wholesalers in Bolivia, Paraguay, and Peru, consistently meeting or exceeding budgetary expectations in all assigned countries. Most notably, we restored wholesalers' trust in the Hitachi brand, ultimately driving remarkable sales growth. Show less

I embarked on an entrepreneurial journey by spearheading the establishment of the company in Argentina, where I assumed a multifaceted role. In my capacity as the head of the Southern Cone Region encompassing Argentina, Uruguay, Paraguay, Chile, Peru, and Bolivia, Sales, expenses, and EBIT.My tenure witnessed the successful launch and cultivation of several brands, including Power Tools such as MILWAUKEE and AEG, Vacuums represented by HOOVER, and a diverse range of gas products under the… Show more I embarked on an entrepreneurial journey by spearheading the establishment of the company in Argentina, where I assumed a multifaceted role. In my capacity as the head of the Southern Cone Region encompassing Argentina, Uruguay, Paraguay, Chile, Peru, and Bolivia, Sales, expenses, and EBIT.My tenure witnessed the successful launch and cultivation of several brands, including Power Tools such as MILWAUKEE and AEG, Vacuums represented by HOOVER, and a diverse range of gas products under the HOMELITE brand, including generators, brush cutters, trimmers, and chainsaws. I was instrumental in implementing a service program to enhance customer satisfaction and loyalty.Central to our success was the meticulous determination of the precise target audience for each brand within the diverse countries of the region. This entailed crafting tailored product roadmaps and devising astute sales strategies to effectively penetrate and capture market share. Additionally, I played a crucial role in diligently managing expenditures, with a relentless focus on achieving gross margin and EBIT targets in alignment with budgetary expectations.The most notably the transformation of Milwaukee from an unknown brand into an industry leader, characterized by its compelling charisma. Despite operating on a limited budget, our key accomplishment lay in defining an astute market entry strategy. In Argentina, we strategically partnered with a local wholesaler, capitalizing on their warehousing infrastructure, sales force, and logistics capabilities. In Uruguay, Paraguay, Bolivia, Peru, and Chile, we efficiently leveraged drop shipments. The results were astounding, as Milwaukee's sales surged from MU$2.5 to MU$6.5 million in a three years.Moreover, we successfully introduced Milwaukee into Sodimac, a significant milestone that opened substantial growth opportunities for the brand and solidified its market presence. Show less

As the Commercial Director from July 1998 to July 2008, I assumed leadership over a team of 55 dedicated professionals. In this pivotal role, I was entrusted with defining and executing the optimal strategic direction for an extensive array of product lines, including Consumer Power Tools, Industrial Power Tools, Electric Stationary Machinery Accessories, Repair Parts, Locks, and Faucets. These product lines spanned renowned brands such as Dewalt, Black & Decker, Porter Cable, Delta, Kwikset… Show more As the Commercial Director from July 1998 to July 2008, I assumed leadership over a team of 55 dedicated professionals. In this pivotal role, I was entrusted with defining and executing the optimal strategic direction for an extensive array of product lines, including Consumer Power Tools, Industrial Power Tools, Electric Stationary Machinery Accessories, Repair Parts, Locks, and Faucets. These product lines spanned renowned brands such as Dewalt, Black & Decker, Porter Cable, Delta, Kwikset, Geo, and Price Pfister.My primary objective was to drive the business forward by maximizing market share, gross margin, and EBIT. To achieve this, I designed and implemented annual strategies, continuously fine-tuning our approach to align with evolving market dynamics and customer demands.Managing promotional budgets and resource allocation were integral aspects of my role. My efforts resulted in remarkable sales growth across various distribution channels.During my tenure, I achieved several notable milestones:• Successfully increased market share from 21% in 1998 to 35% in 2004 for Dewalt and from 27% in 1998 to 40% in 2004 for Black & Decker power tools, paralleled by commensurate growth in gross margin and operating results.• Pioneered and executed innovative marketing programs, including the establishment of 55 Dewalt Centers (2003-2005) and the Shared Vans Program involving 38 vans (2002-2006). These initiatives not only instilled trust but also reestablished our leadership position in the industrial tools market.• Spearheaded a transformative shift towards a customer-centric culture, emphasizing our commitment to global accounts such as Home Depot and Wal-Mart.• Recruited and retained top-tier talent, a key driver behind the remarkable increase in the company's market share.• Under my guidance, Black & Decker's revenue grew significantly, from MU$35 million in 1998 to MU$72 million in 2008 Show less

As the head of the Commercial Area, I reported directly to the Director General and held responsibility for overseeing operations in Argentina, Uruguay, and Paraguay. In this pivotal role, I played a central part in shaping the strategic direction of the business and ensuring its growth and success.During my tenure, I achieved several significant milestones:• Leadership Position in Power Tools: Through strategic planning and execution, I led our Power Tools division to achieve a… Show more As the head of the Commercial Area, I reported directly to the Director General and held responsibility for overseeing operations in Argentina, Uruguay, and Paraguay. In this pivotal role, I played a central part in shaping the strategic direction of the business and ensuring its growth and success.During my tenure, I achieved several significant milestones:• Leadership Position in Power Tools: Through strategic planning and execution, I led our Power Tools division to achieve a commanding 41% market share, solidifying our position as a market leader in the region. This accomplishment underscored our commitment to excellence and customer satisfaction.• Launch of Dewalt Enduser Specialist Program: Recognizing the importance of catering to our customers' specific needs, I spearheaded the successful launch of the Dewalt Enduser Specialist Program. This initiative not only strengthened our relationship with customers but also enhanced their overall experience with our products.• Shared Van Program: My innovative approach included the implementation of a Shared Van Program in collaboration with wholesalers. This program proved instrumental in bolstering brand awareness among end users, a key factor in our continued growth and success.• Best Practice in Latin America '97: I had the honor of being recognized for our best practices in the Latin American market in 1997. This prestigious acknowledgment underscored our commitment to excellence and innovation.• Carrefour Argentina Sales Leadership: Carrefour Argentina emerged as our most important customer for Latin America, contributing significantly to our overall success. We achieved remarkable sales figures, reaching MU$4 million in revenue, a testament to our collaborative efforts and dedication to excellence." Show less

Reporting to: Commercial Director. In charge of some Key Account Sales, Government Accounts (Bids)Finding the way to achieve the sales and to be an assessor in terms of being more efficient in the document management. (faxcimils, copiers, printers, planners copiers)Achievements: First Sales place on Named Accounts (small account) and then work on key accounts, with the Senior Salesmen

Sales.

Sales