Fernando Maciel is an executive senior with 20 years of professional experience in executive leadership positions in companies like Coca-Cola, Sadia, Parmalat, Quatá, Bombril, acting in the sales areas, operations and trade marketing. Expertise in development and implementation of commercial strategies in national ambit involving multichannel management.Fernando has an ability for management, development, and training large teams (> 250 collaborators) including managers, supervisors, coordinators, salesperson, representatives and sales promoters.Full responsibility for P&L, involving levers of income and expenses, associate with a continuous performance monitoring of sales, market, financial and competitive environment.Management of sales and merchandising teams working in Retail, Auto Service, Wholesale, Cash & Cary, Distributor, Food Service and Institutional channels.Participation in the implementation and execution of processes to improve productivity indicators of the commercial area, focusing in revenue increase, contribution margin growth, maximization of numerical distribution, greater participation of profitable mix, compliance with business routines, reduction of expenses, improved accuracy in forecasting demand in market reference companies.Execution of a go-to-market project and restructuring of the operation achieving increased market share and improved margins, volumes and revenues at Sadia S / A and Turnaround at Bombril S / A.