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Miami, Florida, United States

Miami, Florida, United States

Sony Music is a global music entertainment company, with several prestigious music labels including Columbia, RCA, Epic, Arista, and others. In 2016, I was promoted to define, shape, and lead the launch and growth plan as chief executive and P&L owner of a Latin American joint venture between Sony Music and global live entertainment ticket distributor CTS Eventim AG. In this capacity, I directly manage the full scope of business operations through the executive leadership team, with responsibility for the strategy, brand positioning, capital investments, and C-level business development. Additionally, I hold a dual executive role as SVP of Sony Music Latin Iberia architecting and executing a portfolio of joint ventures and strategic initiatives for Sony. Key achievements:►Architecting the strategic roadmap for the highly successful launch of Eventim in Brazil. I negotiated the pan-regional joint venture, established the local entity, hired up the organization, localized the company’s platforms, and secured robust content supporting the go-live. Under my leadership we Eventim Latin America from inception into the region’s #1 player with a high-performing network selling more than 10M tickets across e-commerce and retail channels within the first 3 years.►Negotiating strategic partnerships with the Rio 2016 Olympics, and with LiveNation, the world’s #1 promoter.►Negotiating stadium tours for Coldplay, Metallica, Foo Fighters, Shakira, BTS, Bon Jovi, Phil Collins amongst others.►Securing Brazil market brand deals with PayPal, Apple, and Caixa Economica Federal, resulting in strengthened mutual brand equity and the opening of new marketing channels extending to new consumer demographics.►Positioning Eventim Latin America for long-term ROI growth through the negotiation of strategic partnerships.

Miami, Florida, United States

In 2007, I was appointed by the CEO to shape and manage the corporate marketing vision and strategy for a diverse region spanning Latin America, Caribbean, US Hispanic, and Iberian markets, driving the definition and execution of the brand vision, architecture, positioning, and go-to-market strategy for Sony Music’s global portfolio of talent. This included responsibility for traditional and digital campaign prioritization and development, creative concepts, integrated communications, talent scouting, and an organization of 80 employees across the region. Key achievements:►Achieving consistent growth in revenues, EBIT, and market share via leadership on navigating the business to the next-stage digital evolution across platforms.►Directing broad market and segmented campaigns driving artist awareness and multiplatform music sales, promoting growth via deals with Adele, Michael Jackson, One Direction, Beyoncé, Shakira, AC/DC, Maroon 5, Justin Timberlake, Santana, and Alicia Keys.►Identifying and promoting global and local talent, signing and leading album production for Il Volo, Ana Gabriel, Roberto Carlos, Julio Iglesias, and Santana.►Directing A&R for high-profile projects across the region. For one project, I partnered with Santana on content production, and secured a strategic alliance for a televised HBO concert in partnership with VisitMéxico.►Helping Adele achieve best-selling status in Latin America.►Achieving the region’s largest R&B sales certification via the successful launch of Beyoncé’s “I Am… Sasha Fierce.” This pioneered the growth of the regional R&B market, selling 500K+ units in Brazil alone (Diamond Certification).►Producing profitable new revenue streams via licensing of new catalogs. ►Developing and promoting several high-performing staff into senior leader roles across the global Marketing organization.

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

New York, New York, United States