Since 2007, I've been active in the advertising industry, solidifying a strong background in Advertising and Art Direction. Throughout these years, my role as an Art Director has allowed me to deeply engage in 360˚ projects. I played an active role in crafting numerous campaigns and shaping projects for prestigious brands and products such as UFC, Endemol, Bayer, Toyota, Nestlé, Loreal, Polishop, Adidas, and others.Among many projects, one stands out. Alongside the talented Gustavo Bacan, we co-created the farewell campaign for the UFC icon, Anderson Silva. A notable recognition of this collaboration was being the first Brazilians to have artwork featured on UFC's official Instagrams in key regions like the United States, Europe, and Brazil.To me, design is more than just visual appeal. It's closely tied to results and performance. In the realm of advertising, this belief materializes when we see an idea directly turn into a sale.With this mindset, I felt driven to lead a Digital Marketing team, focusing on strategies that directly impact performance. The expertise and proficiency I've garnered as an Art Director now guide the crafting of strategies that maximize our campaigns' effectiveness.Today, leading a proficient marketing team, I'm confident we have all the tools needed to achieve the results we aim for. Using a 360˚ approach and thorough data analysis, we continue to move forward towards our goals.Moreover, my career journey has been enriched with specific competencies in the following areas:- **Packaging Development:** Prioritizing aesthetics and functionality, I've designed distinct packages that genuinely mirror the brand.- **Cosmetics and Supplementation Market:** I've gained a deep understanding of these sectors, tapping into their unique nuances.- **Brand Development/Branding:** I've strengthened brands ensuring a consistent and impactful representation across all platforms.- **Audio Visual:** Expertise in creating advertising films with a performance and conversion focus.- **360˚ Strategies:** My approach encompasses the initial brand creation, defining positioning, naming, and outlining sales strategies both online and offline.I'm always keen on new opportunities and collaborations. Shall we connect?My portfolio: https://www.behance.net/fernandocs