 Establish relevant Marketing objectives/KPIs in support of corporate wide objectives and targets. Independently monitor both leading and lagging indicators of Marketing performance towards established objectives/KPIs; highlight areas for further attention. Conduct complex projects and analyses to evaluate Marketing performance against strategic and operational objectives. Investigate potential new models and approaches to evaluate marketing performance (e.g., short vs. long-term impact, uplift, acceleration, ROI). Benchmark Marketing performance internally and externally (e.g., cost per Lead, Lead to close velocity, marketing contribution to revenue). Conduct analyses to assess campaign and marketing tactic performance from both a cost and effectiveness perspective. Collaborate with Marketing Operations / Enterprise Analytics on requirements for reports, tools, process, and data model changes to increase transparency and improve Marketing performance. Collaborate with the Global Marketing CoE and actively participate in the Marketing Performance Management Community, aiming to both influence decisions and to internalize best practices.

Maturation Plan for the Marketing unit, Aligned with the sales strategy and defined guidelines from each sales support area.Follow up on execution with the corresponding sales support areas and sales.Remove roadblocks to achieve the requiered pipeline goals.Understand current pipeline coveragescenario, and recommend the goals for each segment, working together with the sales managers and sales operations.Map coverage GAPs, and work withthe sales support areas to define the best alternatives (Efficiency,ROI) to cover these GAPs and exceed targets, for all segments and territories, as well as down to the sales executive level.Coordinate demand maturation and acceleration execution in the market unit, such as:APMIndustry SummitsCommunicate and give visivillity on the current pipeline initiatives, results, and trends (bi-weekly or ondemand)Raise demand management or pipeline coverage issues to management in a timely mannerAnalize opportunities (stalled, slipped, discontinued, and aging), conducting root cause analysis, and establishing an improvement plan with sales support areas and sales.

Administration of Education territory (125 accounts).Responsable for cuota by $1.3M usd Increase el New business in a 163% and achieve renewal acuracy in a 100%.Increase in a 30% new agreement generation.Increase in a 200% the client satisfaction level asigned to the territory.

Responsible for the relationship between Partners, Marketing and Antipiracy with corporate accounts segment, Customers & Partners Experience, Pipeline management and ensure On Time Revenue Renewal Rate

Forecast & Pipeline analysis generating and optimizing business opportunities, Lead Management & BI analysis.Design Lead Management process, involved in developing the Enterprise Marketing plan

Facilitate the successful adoption of ITIL best practices & ISO 20000 for our customers in an innovative and unrivaled knowledge ensures that their organizations will be left is transferring the same to them in a practical, supported only by Foxit accelerators to short-term and optimum cost.