Fernando Fernandez De Morais Email & Phone Number

São Carlos, Sp, Br

São Carlos, Sp, Br

São Carlos, São Paulo, Brasil

As media specialist we care to translate sales and business needs into high-performance marketing strategies that align with the objectives of our business partners. Specialize in complex strategies for the educational sector and majorly manage e-commerce accounts in home and office furniture segments.- Actively participate in business meetings, including Quarterly and Annual Review and strategic planning sessions;- Oversee structuring and optimization of media accounts;- Review… Show more As media specialist we care to translate sales and business needs into high-performance marketing strategies that align with the objectives of our business partners. Specialize in complex strategies for the educational sector and majorly manage e-commerce accounts in home and office furniture segments.- Actively participate in business meetings, including Quarterly and Annual Review and strategic planning sessions;- Oversee structuring and optimization of media accounts;- Review and enhance media processes within the team;- Ensure quality assurance across accounts;- Enhance performance monitoring and decision making tools;- Refine tools and methods for predicting and projecting results;- Lead a team responsible for staff development projects, including hard and human skills training, knowledge updates, test-and-learn initiatives, and knowledge management;- Maintain regular communication with partners’ sales teams;- Utilize a range of media and tools, including Google Analytics 4, Google Ads, Microsoft Ads, Meta Ads, Pinterest Ads, Criteo, RTBHouse, TikTok Ads, Yahoo Programmatic DSP, Google Merchant Center, Hubspot, ROIHunter, Looker Studio and Google Trends;- Develop media solutions within CRM marketing sections, such as Offline Conversion Tracking via Zapier and other integrations;- Assist sales teams with business proposals;- Plan and implement full funnel strategies for partners;- Plan and implement seasonal strategies including Black Friday and Black November campaigns as well as off-seasonal campaigns;- Contribute to website migration plans;- Perform analysis and develop tools such as CDI and BDI analysis, build attribution and conversion paths tools, elasticity analysis, market research;- Collaborate with various departments, including CRO, SEO, Design, Social Media, CRM, Web Analytics, Tracking, Data Science and Data Engineering, UX/UI, finance and other partner teams to structure strategic plans. Show less

São Carlos, São Paulo, Brasil

As media analyst, I had the opportunity to enhance operational excellence of the team.- Contribute to training of team members and new hires;- Development and contribute to organization of Business Reviews, as well as proposes for the strategic planning;- Optimize strategies based on general business KPIs;- Ensure alignment of automated artificial intelligence strategies with the objectives of each partner’s business unit;- Excellence in Google Analytics Universal.

As an Account Strategist, I focused on aligning our marketing campaigns with the objectives of our business partners, ensuring their goals are met through effective campaign management.- Manage and optimize marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads;- Work with leading companies in their respective sectors, with a particular focus on self-storage;- Direct communication with business partners’ marketing teams;- Oversee both B2B and B2C strategies… Show more As an Account Strategist, I focused on aligning our marketing campaigns with the objectives of our business partners, ensuring their goals are met through effective campaign management.- Manage and optimize marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads;- Work with leading companies in their respective sectors, with a particular focus on self-storage;- Direct communication with business partners’ marketing teams;- Oversee both B2B and B2C strategies, ensuring alignment with partner goals;- Employ a test-and-learn approach, experimenting with different variables to refine media and campaign performance;- Manage budget pacing and efficiency, analyzing data to achieve optimal results aligned with partner objectives. Show less