Fernando Diaz De La Serna Email & Phone Number

Paris, Fr

Mx

Responsible for eCommerce Retail Business Unit for Elektra.

Seattle, Wa, Us

Implementing an E-Commerce warehouse for Mexico and manage operations day to day for members in Mexico.Costco.com.mx.- Design processes to be operated for Customer Care, Marketing, Web Content and Design, along integration with vendors and distribution center to add value to Costco membership.Managed IS project team to develop finance, commercial, supply chain, operations projects by leveraging resources across functional areas.Coordinated and supervised IT projects to ensure operational excellence in the Point of Sales and membership systems.

Bridgewater, Nj, Us

Coordinated SAP support for the LATAM region by leveraging support procedures across 7 sites for manufacturing and commercial processes.• SAP Stabilization.- Coordinated a team of 25 on-site and off-site support FTE resources during critical care and stabilization phases for FI, CO, MM, SD, WM and ABAP that allowed to have a 76% decrease in incident management.Coordinated and supervised IT projects to fulfill business needs from Functional & Commercial Areas based on cost/benefit analysis, aligned to Corporate Standards and Security Policies. • SAP PMO.- Managed PMO for SAP regional implementation in Argentina, Brazil and Mexico as long as leading WM stream for implementation of Bar Coding technology to control material movements across 4 sites in the region.• Forza.- Lead an implementation team of 25 people and a budget of $1MM USD to automate Sales Force• eCall.- Automated the Mexican and Central American Sales Forces and KPI Reports using Dendrite web tool that allowed the company to increase productive frequency on physicians’ calls.• ePromo.- Streamlined Product Managers planning of Promotional Material and Samples Distribution by linking Sales Reps qualifications with physicians’ potential profiles, accelerating the process from 20 to 5 days.• ePerformance.- Automated and integrated incentive calculation for sales reps.

Basel, Baselstadt, Ch

Established strong relationships with Key Opinion Leaders in the industry to fulfill Customers Expectations. Created Synergies & Leverage of Systems to other Business Units & Countries in Latinamerica that allowed lower total cost per user. Obtained “Bright Idea Award” from Corporate Global Team for Sales Force Automation Project in 2002.Reduced information cycles that helped make business decisions with opportunity.Coordinated and supervised IT projects fulfilling business needs from Marketing and Sales Areas aligned to Novartis Global Standards and Security Policies. Coordinated Regional Support for SFA in Latin American countries.

Ciudad De Mexico, Distrito Federal, Mx

Highly contributed to get better benefits and rates for the company investments and the ability to take business decisions based on facts.Coordinated, Planned, and Evaluated Technology/Infrastructure, and Managed Internet/Intranet and B2C Projects• Treasury Executive System.- Reception of investments and cash flow via Extranet for the 180 business units of the world. • Virtual Store CoronaBeerShop (B2C).- Promotional articles selling for all Modelo´s brands and sponsored sport teams.Analyzed and Designed B2C / Internet / Intranet Applications for Java, PHP, Delphi, CGI, HTML, JavaScriptDeveloped and coordinated updates for web pages (gmodelo.com, inamex.com.mx, santoslaguna.com.mx)

Mba, International Business

Master Of Business Administration - Mba, International Business/Trade/Commerce

Diploma, Finance

Cybernetics Engineering

Education record