Who is Fernando Diaz Smith? Overview
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Fernando Diaz Smith is listed as Principal Design Engineer at Soffi, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Fernando Diaz Smith.
Fernando Diaz Smith previously worked as AI Interaction Architect at Wraithwatch and Lead Creative Technologist at Tellart. Fernando Diaz Smith holds Bachelor'S Degree, Industrial And Product Design from Rhode Island School Of Design.
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Soffi
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Profile bio
About Fernando Diaz Smith
I'm a creative developer and industrial designer with 10+ years of experience crafting meticulously programmed, hand-built immersive experiences that bridge the gap between design, story telling and cutting edge technologies. I specialize crafting user experiences with the use of ML/AI applied to XR and UX. I studied Industrial Design at RISD, with a minor in Social Sciences, I work as a senior creative technologist – that is somewhere between a designer and a programmer. As designer I help research and implement novel user experiences while being able to validate them from a technical point of view, as senior technologist, I work with hardware and software to construct and actualise clients' visions, while promoting best practices among our team.Outside of work, I find myself thinking – a lot – about jigs. They are foundational by definition, everything that come after will depend on the tough, quality and care place in the jig. They can be hardware based, digital or even social. It is not the medium or complexity that makes them good, it's fore-thought and with enough diligence they can change not only make good products but create habits.
Current workplace
Fernando Diaz Smith's current company
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9 roles
Fernando Diaz Smith work experience
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Ai Interaction Architect
Current
Sep 2023 - Present
Lead Creative Technologist
I deliver large scale interactive experiences, specializing in the cultural and technology sector. My responsibilities include creating and managing budgets, time lines, processes, specking technology, building prototypes, installations. As well as managing contractors and agencies, reviewing RFCs, and writing briefs. I’ve been instrumental in elevating.
Jan 2020 - Sep 2024
Senior Creative Technologist
Fully engaged with the bleeding edge of technology, in my role I did RnD for new software libraries and programs. I became the pivotal team member who determined what was technically feasible, first on a theoretical level and then pragmatically within project constraints. A significant contribution was to Toyota’s Concept-i, where I collaborated with art.
Nov 2017 - Dec 2019
Guest Lecturer
I mentored and gave a series of workshops on Touchdesigner and served as a guest critic for the Minor Immersive Environments Program at Hogeschool van Amsterdam, sharing my expertise and encouraging innovative thinking in immersive technologies.
Sep 2022 - Jan 2023
Back-End Development Teacher
I taught and mentored for web development at a bootcamp focused on equipping refugees with practical skills. The coursework centered around Node.js and MySQL, aiming to provide a strong foundation in web technologies.
Mar 2017 - Oct 2017
Designer And Creative Technologist
My journey at Tellart began as a Junior Designer and Technologist, where I conducted strategic workshops with major entities like Otis Elevator, Marriot, Carrier, and Pratt & Whitney. My role involved applying user research strategies and leading creative workshop to spur product innovation, rooted in a solid understanding of design thinking methodologies..
Sep 2015 - Sep 2016
Junior Designer
I joined full time the design team and helped create award winning exhibition around the US.
Jan 2014 - Sep 2015
Desing Intern
I joined Tellart fresh out of school. My responsibilities involved prototyping and sketching interactive user experiences.
Jun 2013 - Jan 2014
3 education records
Fernando Diaz Smith education
Bachelor'S Degree, Industrial And Product Design
Coursework In Product Design And Development
Coursework In Enviromental Studies
FAQ
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What company does Fernando Diaz Smith work for?
Fernando Diaz Smith works for Soffi.
What is Fernando Diaz Smith's role at Soffi?
Fernando Diaz Smith is listed as Principal Design Engineer at Soffi.
Where is Fernando Diaz Smith based?
Fernando Diaz Smith is based in San Francisco, California, United States while working with Soffi.
What companies has Fernando Diaz Smith worked for?
Fernando Diaz Smith has worked for Soffi, Wraithwatch, Tellart, Amsterdam University Of Applied Sciences, and Hack Your Future.
How can I contact Fernando Diaz Smith?
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What schools did Fernando Diaz Smith attend?
Fernando Diaz Smith holds Bachelor'S Degree, Industrial And Product Design from Rhode Island School Of Design.
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