Fernando Diaz Smith

Fernando Diaz Smith Email and Phone Number

Principal Design Engineer @ Soffi
San Francisco, CA, US
Fernando Diaz Smith's Location
San Francisco, California, United States, United States
About Fernando Diaz Smith

I'm a creative developer and industrial designer with 10+ years of experience crafting meticulously programmed, hand-built immersive experiences that bridge the gap between design, story telling and cutting edge technologies. I specialize crafting user experiences with the use of ML/AI applied to XR and UX. I studied Industrial Design at RISD, with a minor in Social Sciences, I work as a senior creative technologist – that is somewhere between a designer and a programmer. As designer I help research and implement novel user experiences while being able to validate them from a technical point of view, as senior technologist, I work with hardware and software to construct and actualise clients' visions, while promoting best practices among our team.Outside of work, I find myself thinking – a lot – about jigs. They are foundational by definition, everything that come after will depend on the tough, quality and care place in the jig. They can be hardware based, digital or even social. It is not the medium or complexity that makes them good, it's fore-thought and with enough diligence they can change not only make good products but create habits.

Fernando Diaz Smith's Current Company Details
Soffi

Soffi

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Principal Design Engineer
San Francisco, CA, US
Fernando Diaz Smith Work Experience Details
  • Soffi
    Principal Design Engineer
    Soffi
    San Francisco, Ca, Us
  • Wraithwatch
    Ai Interaction Architect
    Wraithwatch Sep 2023 - Present
    San Francisco, California, United States
  • Tellart
    Lead Creative Technologist
    Tellart Jan 2020 - Sep 2024
    Amsterdam Area, Netherlands
    I deliver large scale interactive experiences, specializing in the cultural and technology sector. My responsibilities include creating and managing budgets, time lines, processes, specking technology, building prototypes, installations. As well as managing contractors and agencies, reviewing RFCs, and writing briefs. I’ve been instrumental in elevating design systems across the company and implementing efficient team strategies. My contributions span from concept to pitch, design, prototyping, production, and installation. In my wok I utilize cutting-edge technologies such as VR environments in Unreal Engine 5 for concept selling, for notable clients like the Ministry of Tourism for the Kingdom of Saudi Arabia, the 11th Hour Ocean Race experience, and Expo 2020. A key project under my leadership is for the House of Sustainability in the UAE, involved the integration of AI technology. This project entailed developing a sophisticated workflow with voice to text user interaction, leveraging large language models for analysis, and progressing to text-to-image creation, all executed locally and efficiently showcased via OpenGL graphics.
  • Tellart
    Senior Creative Technologist
    Tellart Nov 2017 - Dec 2019
    Amsterdam, North Holland, Netherlands
    Fully engaged with the bleeding edge of technology, in my role I did RnD for new software libraries and programs. I became the pivotal team member who determined what was technically feasible, first on a theoretical level and then pragmatically within project constraints. A significant contribution was to Toyota’s Concept-i, where I collaborated with art directors and designers to craft an experience of an advanced AI system embodied in a car in the near future. This led to the development of Tellart’s “Experience Engine,” a complex stack of custom software and hardware designed for experience orchestration. The core of this system was a Node.js server, seamlessly integrating with Arduinos, speakers, projectors, and mapping software.
  • Amsterdam University Of Applied Sciences
    Guest Lecturer
    Amsterdam University Of Applied Sciences Sep 2022 - Jan 2023
    Amsterdam, North Holland, Netherlands
    I mentored and gave a series of workshops on Touchdesigner and served as a guest critic for the Minor Immersive Environments Program at Hogeschool van Amsterdam, sharing my expertise and encouraging innovative thinking in immersive technologies.
  • Hack Your Future
    Back-End Development Teacher
    Hack Your Future Mar 2017 - Oct 2017
    Amsterdam, North Holland, Netherlands
    I taught and mentored for web development at a bootcamp focused on equipping refugees with practical skills. The coursework centered around Node.js and MySQL, aiming to provide a strong foundation in web technologies.
  • Tellart
    Designer And Creative Technologist
    Tellart Sep 2015 - Sep 2016
    Providence, Rhode Island, United States
    My journey at Tellart began as a Junior Designer and Technologist, where I conducted strategic workshops with major entities like Otis Elevator, Marriot, Carrier, and Pratt & Whitney. My role involved applying user research strategies and leading creative workshop to spur product innovation, rooted in a solid understanding of design thinking methodologies. My approach focused on empathetic user engagement and creative problem-solving, essential for uncovering new insights and fostering innovative solutions.
  • Tellart
    Junior Designer
    Tellart Jan 2014 - Sep 2015
    Providence, Rhode Island, United States
    I joined full time the design team and helped create award winning exhibition around the US.
  • Tellart
    Desing Intern
    Tellart Jun 2013 - Jan 2014
    Providence, Rhode Island, United States
    I joined Tellart fresh out of school. My responsibilities involved prototyping and sketching interactive user experiences.

Fernando Diaz Smith Education Details

Frequently Asked Questions about Fernando Diaz Smith

What company does Fernando Diaz Smith work for?

Fernando Diaz Smith works for Soffi

What is Fernando Diaz Smith's role at the current company?

Fernando Diaz Smith's current role is Principal Design Engineer.

What schools did Fernando Diaz Smith attend?

Fernando Diaz Smith attended Rhode Island School Of Design, Massachusetts Institute Of Technology, Brown University.

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