Marketing Manager
CurrentMarketing Manager | Web Development & SEO Specialist | Project ManagerLead a team of 2 marketing assistants and 3 content writers, delegating daily tasks, setting priorities, and delivering daily reports.Oversee 5 client projects by developing and implementing SEO and content strategies, including keyword research, backlink development, blog posts, articles, and location pages.Conduct comprehensive keyword research using SEMrush for both organic and paid marketing campaigns.Analyze backlinks to enhance domain authority and search engine rankings for client websites.Develop and maintain SEO-optimized location pages using Writerzen and WordPress for content creation and publishing.Manage Alpha Efficiency’s Google Ads account, creating targeted campaigns and ad groups to drive conversions on landing pages.Monitor PPC performance, adjusting campaigns for cost efficiency and maximizing ROI.Utilize Google Tag Manager and Google Search Console to track and optimize website traffic and conversions.Supervise content creation and optimization for client websites, including blog posts, articles, and location pages.Oversee the publishing of articles and the continuous improvement of on-page SEO for client websites.Ensure all content is SEO-friendly and meets client marketing goals.Regularly use SEMrush, HubSpot, Google Spreadsheets, and WordPress to streamline project management processes.Leverage Google Search Console, Google Tag Manager, and Google Ads to monitor SEO and PPC performance across client projects.Continuously optimize workflows using project management tools like Notion to ensure smooth project execution.