In my role, I spearheaded the creation of powerful global engagement strategies, fostering stronger team cohesion and productivity. One notable achievement was orchestrating strategic partnerships between McDonald’s U.S.A. and The Coca-Cola system, which not only streamlined operations but also fostered enhanced collaboration. Providing visionary leadership, I ensured that our departmental goals were in perfect alignment with our overarching organizational objectives. Through meticulous… Show more In my role, I spearheaded the creation of powerful global engagement strategies, fostering stronger team cohesion and productivity. One notable achievement was orchestrating strategic partnerships between McDonald’s U.S.A. and The Coca-Cola system, which not only streamlined operations but also fostered enhanced collaboration. Providing visionary leadership, I ensured that our departmental goals were in perfect alignment with our overarching organizational objectives. Through meticulous planning and execution, I developed and implemented strategies aimed at propelling business growth, optimizing operational efficiency, and maximizing profitability. These efforts weren't just about driving numbers but about creating meaningful impacts within the organization, setting the stage for sustained success. By leveraging innovative approaches and fostering a culture of collaboration, we were able to achieve tangible results that not only benefited the bottom line but also enriched the experience of everyone involved in our journey towards excellence.My achievements are as follows:• Achieved a measurable 5-point increase in global engagement scores by spearheading global initiatives within the Culture and Engagement Team, fostering a cohesive organizational culture.• Achieved an impressive 5% volume growth through innovative planning and execution by formulating data-driven growth strategies in collaboration with asset partners like Legoland and SeaWorld• Led the development of the annual business plan by working with cross functional teams and different stakeholders• Successfully launched brands and packages (from planning to execution) across the McDonalds system in the South East Show less

In my role, I took charge of directing channel strategy to strengthen growth alignment between Franchisee and Franchisor, emphasizing outcomes beneficial to both parties. I orchestrated the development and flawless execution of a strategy aimed at propelling net outlet growth, surpassing all predetermined targets. Additionally, I led the implementation of a regional plan geared towards enhancing Coca-Cola Freestyle machine placements, far exceeding initial goals. Administering a robust… Show more In my role, I took charge of directing channel strategy to strengthen growth alignment between Franchisee and Franchisor, emphasizing outcomes beneficial to both parties. I orchestrated the development and flawless execution of a strategy aimed at propelling net outlet growth, surpassing all predetermined targets. Additionally, I led the implementation of a regional plan geared towards enhancing Coca-Cola Freestyle machine placements, far exceeding initial goals. Administering a robust capabilities program for bottlers proved instrumental, driving a substantial increase in profitable sales. To ensure comprehensive performance management, I conducted thorough reviews encompassing key metrics such as Revenue, Gross Profit, New Outlet Growth, and FSOP strategic initiatives. Through meticulous planning and execution, these initiatives not only met but exceeded expectations, fostering stronger relationships and driving sustained growth within the organization.My accomplishments within this role are the following:• Achieved a +5% increase over target plan for net outlet growth in the channel through strategic planning and execution.• Improved profitable sales for bottlers by 4%, a testament to the efficacy of the executed capabilities program• Exceeded Coca-Cola Freestyle placement goals by 8%, demonstrating effective regional strategy implementation.• Achieved +2% volume growth by developing and implementing commercial plans using national assets within the local Food Service outlet universe Show less

At the helm of cross-functional teams, I spearheaded innovative commercial initiatives, fortifying our market presence and amplifying revenue streams. Through strategic planning and collaborative effort, we engineered the seamless adoption of new brands and packages, meticulously aligning with market segmentation and brand strategies to ensure sustained growth. Our focus wasn't just on launching products but on strategically positioning them to capture market share effectively. Moreover, by… Show more At the helm of cross-functional teams, I spearheaded innovative commercial initiatives, fortifying our market presence and amplifying revenue streams. Through strategic planning and collaborative effort, we engineered the seamless adoption of new brands and packages, meticulously aligning with market segmentation and brand strategies to ensure sustained growth. Our focus wasn't just on launching products but on strategically positioning them to capture market share effectively. Moreover, by cultivating collaborative partnerships with retail channels, we unlocked a plethora of sustainable growth opportunities and avenues for market expansion. These partnerships were not just transactions but symbiotic relationships built on trust and shared goals, driving mutual success. Our dedication to innovation and collaboration enabled us to not only navigate market complexities but also to thrive in an ever-evolving landscape, cementing our position as leaders in the industry.Below listed are some of my achievements within this role:• Championed data-driven decision-making to optimize commercial strategies, delivering measurable results and exceeding performance targets.• Secured an additional 5% market share and enhanced brand positioning by spearheading Fanta's commercial strategy with a segmented approach.• Achieved +11% volume growth through strategic commercial programs like Share a Coke, orchestrating market execution with bottler partners. Show less

In my role, I meticulously oversaw profit and loss performance across various channels, yielding significant financial outcomes that propelled the company forward. By developing strategic channel plans, I fostered robust relationships with national customers, surpassing volume targets and solidifying our market position. Beyond traditional business practices, I actively engaged in advocacy efforts, representing our interests in legislative meetings and ensuring our voice was heard… Show more In my role, I meticulously oversaw profit and loss performance across various channels, yielding significant financial outcomes that propelled the company forward. By developing strategic channel plans, I fostered robust relationships with national customers, surpassing volume targets and solidifying our market position. Beyond traditional business practices, I actively engaged in advocacy efforts, representing our interests in legislative meetings and ensuring our voice was heard. Additionally, I amplified our brand presence at international food & beverage trade shows, seizing opportunities to showcase our offerings and forge connections with industry leaders worldwide. Through a combination of financial acumen, strategic planning, and proactive engagement, I not only drove financial success but also bolstered our brand's reputation and influence on a global scale. A section of my key contribution includes:• Strengthened stakeholder relationships through effective national customer stewardship.• Achieved market share, revenue, profit, and volume growth through leadership of a team of +150 associates.• Exceeded volume targets by +2% through the development and execution of channel plans with key customer.• Generated $190M in revenue, $70M in gross profit, and 12M Cases in Volume by spearheading P/L performance for the channels.• Implemented and Activated Global Marketing Assets such as FIFA World Cup, Olympics, National Assets like NCCA, MBL, MLS and marketing campaigns like Hispanic Heritage Month, Holidays, Summer etc driving incremental presence at retail thus generating additional Volume, revenue and gross profit Show less

In my leadership capacity, I directed a dynamic team of five senior specialists and project coordinators, spearheading the development and meticulous execution of department-wide strategic plans. By integrating sales and marketing efforts, we fine-tuned product positioning and enhanced market penetration, ensuring maximum impact and visibility. Moreover, I facilitated cross-functional collaboration, guiding teams towards a unified goal: the compliant and timely sale of company receivables… Show more In my leadership capacity, I directed a dynamic team of five senior specialists and project coordinators, spearheading the development and meticulous execution of department-wide strategic plans. By integrating sales and marketing efforts, we fine-tuned product positioning and enhanced market penetration, ensuring maximum impact and visibility. Moreover, I facilitated cross-functional collaboration, guiding teams towards a unified goal: the compliant and timely sale of company receivables. Through transparent communication and effective coordination, we navigated complexities with ease, achieving our objectives while upholding regulatory standards. This collaborative approach not only optimized operational efficiency but also fostered a culture of innovation and excellence within the department. By harnessing the collective expertise of our team, we achieved remarkable results and solidified our position as industry leaders.My achievements are as follows:• Cultivated and maintained profitable relationships, leading to a $2M annual increase in revenue through strategic ATM marketing in the U.S. and Canada.• Devised and executed the REDCARD acquisition strategy in Canada, enhancing point-of-sale transactions and achieving a 73% improvement in the sales process. Show less

Responsible for the local strategy of the chapterOwned PnL, engaged with corporate and community leaders finding mutually benefits for Hispanic ProfessionalsNamed #1 Chapter in the country 3 consecutive years for its PnL performance, number of members engaged and corporate sponsors support

At the helm of the Convenience Retail Channel, I spearheaded a sales revenue boost through effective team leadership and targeted coaching, ultimately driving sustainable profitability. By instilling a culture of excellence and accountability, I empowered my team to exceed targets while maintaining a focus on long-term growth. Recognizing the importance of continuous improvement, I implemented comprehensive training programs that honed associate skills and elevated customer satisfaction levels… Show more At the helm of the Convenience Retail Channel, I spearheaded a sales revenue boost through effective team leadership and targeted coaching, ultimately driving sustainable profitability. By instilling a culture of excellence and accountability, I empowered my team to exceed targets while maintaining a focus on long-term growth. Recognizing the importance of continuous improvement, I implemented comprehensive training programs that honed associate skills and elevated customer satisfaction levels significantly. This investment in our team's development not only enhanced performance but also fostered a customer-centric approach that set us apart in the market. Furthermore, through collaboration with senior stakeholders, I played a pivotal role in implementing local and national strategic initiatives. These efforts led to a strengthened market presence and heightened competitiveness, positioning us as leaders in the industry and ensuring sustained success in the ever-evolving landscape of convenience retail.My accomplishments within this role are the following:• Fostered strong relationships with key decision-makers, facilitating collaborative promotional efforts and expanding partnership engagement.• Empowered and mentored a diverse team of 30+ associates, resulting in improved productivity and enhanced sales performance• Played a pivotal role in optimizing operational efficiency, resulting in tangible cost savings and increased profitability for the Retail Channel. Show less

Staffed, trained, and developed 6 Account Managers.• With team, implemented tactics that drove product availability thus, reaching sales targets. • Developed a marketing / commercial plan that drove a 49% increase in sales volume.• Served as Region Diversity & Inclusion Lead for the Company.

Conducted sales calls and maintained customer relationships with over 80 Convenience Retail accounts.

Led subscription growth in geographic area.• Created marketing alliances targeting global corporations / high net-worth individuals.• Grew subscriber base by 10% annually.• Discovered / restructured ineffective payment processing, saving tens of thousands of dollars annually.