Fernando G. Email & Phone Number

Lexington, Ky, Us

Lexington, Kentucky

Planned and executed online marketing strategy with emphasis on search engine marketing integration, product selection, promotions, email marketing, affiliates, and CSEs. Responsible for testing, KPI development, and channel analysis. P&L responsibility over annual SEM budget. Key initiatives:• Conceptualized, developed, and managed a successful in-house SEM program that spanned organic optimization and paid search on Google AdWords and Bing Ads.• Developed and managed Comparison Shopping Engine (CSE) and affiliate marketing programs to facilitate customer acquisition. Experienced with Commission Junction, ShareaSale, and most CSEs. • Designed and maintained reporting templates that compiled key metrics from Google Analytics, internal sources, and third-party vendors.• Successfully transitioned programs agency/in-house, in-house/agency, and agency/agency always increasing revenue. Very experienced managing agencies and teams of diverse size and scope. • Worked on an email marketing strategy based on niche segmentation and purchasing patterns.

Lexington, Kentucky

Developed and implemented marketing plans targeting niche markets within the public safety industry. Coordinated a custom website program to provide key accounts with an online purchasing portal in agreement with contract specifications. Key initiatives:• Multi-channel strategy including print advertising, HTML, and trade shows.• Designed and implemented an online ordering program for international distributors.• Set guidelines and procedures for the development of a successful custom website program.

Lexington, Kentucky

Developed marketing and sales strategies focusing on foreign procurement procedures. Participated in numerous government tenders both as a direct supplier and through distributors. Contributed to expand an international distributor network throughout Latin America, Caribbean, and South Pacific. Key initiatives:• Successfully negotiated the terms and specifications of a $2MM public tender to acquire fire equipment by the city of Lima, Peru.• Represented Galls in the bilateral trade summit held in Mexico City by the United States and Mexico. • Co-organized and co-hosted two international distributor conferences (2002, 2003) with attendees from 23 countries.

Lexington, Kentucky

Managed a customer base of over 150 accounts. Consistently attained sales objectives and developed new accounts within assigned territory. Key initiatives:• Extended customer base to U.S. embassies in Latin America and foreign embassies in Washington, D.C. Achieved 65% sales growth. • Initiated contacts with government agencies in South Pacific region that led to over $400,000 in procurement contracts.

Mba, Marketing/Marketing Management, 3.41

Marketing, Integrated Strategic Communications, 3.71

Magna Cum Laude graduate

Education record

Education record