Fernando González Ramírez

Fernando González Ramírez Email and Phone Number

Trade-Marketing Sr. Manager / Global MBA Executive @ Sigma
mexico
Fernando González Ramírez's Location
Monterrey, Nuevo León, Mexico, Mexico
About Fernando González Ramírez

Global MBA Executive with more than 13 years of experience in Trade-Marketing, Marketing, HR, and Sales in the FMCG industry in Mexico, including expat experience in Peru. Leader, Resilient and Results Oriented with business vision and comprehensive understanding of the interrelation of the different areas. Expertise in improving business performance through effective management of multifunctional teams, both in person and remotely. Sales Multichannel experience, Trade-Marketing expertise focused on shopper aligned to brand strategy. My main strength is making things happen, with a balanced thinking structure that allows me to execute in the short term, to plan for the medium & long term and resolve complex situations.Professional Goal: Looking for a Directive or Sr. Managerial position as Head of Business Unit, Trade-Marketing or Sales in a company where my talent and experience can make a valuable contribution to the achievement of business objectives and its collaborators’ development.

Fernando González Ramírez's Current Company Details
Sigma

Sigma

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Trade-Marketing Sr. Manager / Global MBA Executive
mexico
Employees:
7135
Fernando González Ramírez Work Experience Details
  • Sigma
    Cold Meats Trade-Marketing Sr. Manager
    Sigma Jan 2021 - Present
    Monterrey, Nuevo León, México
    - Responsible for Multichannel Implementation of the brand’s strategy to influence the Shopper's decision at the Sale Point. For the Cold Meats national brands (Fud, Chimex, San Rafael, Oscar Mayer, Tangamanga) with annual sales exceeding $1,200M USD.- Champion of various strategic multidisciplinary projects, including "Salchichonería del Futuro" - a collaborative project inspired by agile methodologies to evolve the department and improve the shopper's experience.
  • Sigma
    Commercial Development And Marketing Manager - Regional Business
    Sigma Apr 2019 - Jan 2021
    Monterrey Y Alrededores, México
    Responsible for the commercial and marketing strategy for the regional businesses of Sigma Mexico. Five businesses that were acquired in the last 20 years, with sales exceeding $300M USD and more than 3,200 HC.
  • Sigma
    Cultural Transformation & Internal Communication Sr. Coordinator
    Sigma Jul 2018 - Apr 2019
    Monterrey Y Alrededores, México
    - Responsible for the implementation of "Gestión Impecable" in 800 key positions in Sigma Mexico. “GI” is a philosophy that includes different transformational methodologies that make organizations more focused, agile and process oriented.- Responsible for the Internal Communication area, including 2 corporate sites, 17 plants and more than 70 branches, serving more than 27,000 employees.
  • Sigma
    Cold Meats Sr. Marketing Coordinator
    Sigma Jun 2015 - Jul 2018
    Monterrey Y Alrededores, México
    - Responsible for the P&L and A&P budget of the Chimex brand.- Development and execution of Brand Plans.
  • Sigma
    Pizzas Marketing Coordinator
    Sigma Oct 2013 - Jun 2015
    Monterrey Y Alrededores, México
    Responsible for the P&L and A&P budget of the FUD and San Rafael pizza brands.
  • Sigma
    Executive Trainee - "Talento Joven" Program
    Sigma Apr 2011 - Sep 2013
    Monterrey, Mexico / Mexico City / Lima, Peru
    Training program that includes rotations in different areas:1. Marketing (Quesos FUD), 2. Trade-Marketing (Spreads brands in Modern sales channel), 3. International Assignment (New Categories Developer in Sigma Peru), 4. Sales (Mom-And-Pop Supervisor).
  • Sigma
    Sigma Us Traffic Analyst
    Sigma Jun 2010 - Mar 2011
    Monterrey Y Alrededores, México
  • Sigma
    Sigma Us Logistics Intern
    Sigma Nov 2009 - Apr 2010
    Monterrey Y Alrededores, México

Fernando González Ramírez Education Details

Frequently Asked Questions about Fernando González Ramírez

What company does Fernando González Ramírez work for?

Fernando González Ramírez works for Sigma

What is Fernando González Ramírez's role at the current company?

Fernando González Ramírez's current role is Trade-Marketing Sr. Manager / Global MBA Executive.

What schools did Fernando González Ramírez attend?

Fernando González Ramírez attended Egade Business School, Instituto Tecnológico Y De Estudios Superiores De Monterrey, North Carolina State University, Harvard Business School Online, Gustav Käser, Dale Carnegie Training Monterrey.

Who are Fernando González Ramírez's colleagues?

Fernando González Ramírez's colleagues are José Luis Quintero Alvarado, Ana Laura Solis, Miguel Carvajal, Miguel Angel González Pérez, Saul Daniel Morales Manríquez, Monica Sigma, Erika Treviño.

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