Fernando Guzman

Fernando Guzman Email and Phone Number

Enterprise Account Executive Director @ Salesforce
Mexico City, Mexico
Fernando Guzman's Location
Mexico City, Mexico, Mexico
Fernando Guzman's Contact Details

Fernando Guzman work email

Fernando Guzman personal email

About Fernando Guzman

Fernando Guzmán joined Sports World in September 2012 and is currently responsible for the commercial, marketing and new business areas as well as the new SW APP. He has 3 years’ experience in the telecommunications industry, 5 years in the international academic-diplomatic arena, and 5 years in consumer products. He has collaborated at public companies such as Telefónica Movistar, Gillette, Procter & Gamble, and Oracle. Fernando is an Industrial and Systems Engineer from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), and has a Double Master’s Degree in International Business and International Relations, by Macquarie University in Sydney, Australia.Guzman is the author of a research project in the form of a doctoral dissertation on Iran’s nuclear ambitions, as part of his double master’s degree in International Relations and International Business. He was awarded with one of six international scholarships at Macquarie University in Sydney, which covered 100% tuition and fees for both master programs. Guzman has written essays linking global warming and economic growth. His current fields of interest relate to International Business, New Business Development, Sales, Sports, International Relations, ecological issues and alternative energy solutions.

Fernando Guzman's Current Company Details
Salesforce

Salesforce

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Enterprise Account Executive Director
Mexico City, Mexico
Website:
salesforce.com
Employees:
83776
Fernando Guzman Work Experience Details
  • Salesforce
    Enterprise Account Executive Director
    Salesforce
    Mexico City, Mexico
  • Netwey
    Commercial Operations Director
    Netwey Jun 2022 - Present
    Mexico City, Mexico
  • Grupo Sports World
    Commercial, Marketing And New Business Director
    Grupo Sports World Oct 2020 - Apr 2022
    Mexico City Metropolitan Area
  • Grupo Sports World
    Commercial And Marketing Director
    Grupo Sports World Jan 2015 - Oct 2020
    Santa Fe Mexico City
    HEAD OF NATIONAL SALES AND MARKETINGResponsible for SPORTS WORLD 2017 brand relaunch, new image, merchandise and the “Gym It” campaign. Reached 2017 EFFIES AWARDS final round. BBDO Client of the Year Award. Increased Brand Awareness from 50 to 77% and improved brand-related sales by 60%.Double-digit sales increase 4 years in a row.Created 10 new sales channels including SW online platform via website and mobile APP, AI powered digital marketing, third party digital commercialization, retail prepaid cards, corporate health programs and inbound/outbound callcenter sales force. Responsible for all pre-sales for new clubs (30 club openings according to overall budget) 4 consecutive years exceeding annual membership full upfront payment quota (over 20% of company’s total revenue). In charge of corporate and academic strategic alliances. Over 500 ongoing Corporate Benefit Contracts. Created the Corporate Health Programs bringing over $20mm in revenue (6% of 2018 EBITDA).
  • Grupo Sports World
    Sales And Operations Director (Northern Region)
    Grupo Sports World Dec 2012 - Jan 2015
    Mexico City Area, Mexico
    Responsible for northern region sales, monthly revenue and expenses, customer attrition and service, maintenance and sports programs. Exceeded annual sales budget 2 years in a row and reached 95% of marginal contribution budget.
  • Grupo Sports World
    Marketing And Cx Deputy Director
    Grupo Sports World Sep 2012 - Dec 2012
    Mexico City Area, Mexico
    Head of Marketing ATL/BTL and digital strategy and Customer Experience building the end to end customer journey process.
  • Telefónica
    New Initiatives And Cx Manager
    Telefónica Nov 2010 - Aug 2012
    Mexico City Area, Mexico
    *Responsible for front to end new products implementation.*In charge of customer satisfaction and first call resolution of prepaid lines, *Leader of new product quality assurance team.Previous charge: CUSTOMER DEVELOPMENT AND RETENTION MANAGER (Mar 2011 - Aug 2011)Customer development strategies and operations via upselling, upgrading and other ARPU increasing procedures. In charge of migrating prepaid clients to postpaid plans. Inbound and outbound telemarketing telemarketing campaigns for referrals.Previous charge: CREDIT MANAGER (Nov 2010- Mar 2011)- Client Default Risk Management- Credit Rules- Customer Collections Monitoring- Distributor Behaviour and Analysis- Early Termination Avoidance
  • University Of North Texas
    Director Of International Affairs In Mexico
    University Of North Texas Mar 2010 - Nov 2010
    * Official representative of UNT in Mexico.* Inaugurated the Academic Liaison Office at the Autonomous University of the State of Mexico (UAEM) in March 2010.* Linking universities to the private industry in the State of Mexico and Texas.* Managing "seed funding" research projects between UNT and UAEM.* In charge of Student, Faculty, Research, Cultural and Sports exchanges between Mexican and American universities.
  • University Of North Texas
    Assistant Director For Academic Liaison
    University Of North Texas Apr 2005 - Mar 2010
    • Inaugurated the Academic Liaison Office project with Mexico at UNT in 2005.• In charge of academic affairs between UNT and the Autonomous University of the State of Mexico (UAEM) as wellas other American and Mexican universities.• Connected over 200 students and 100 faculty members between American and Mexican universities resulting in several joint research projects and 23 joint publications to date.• Creation of a Double Master’s Degree in ESL between UNT in Texas and UAEM in Toluca.• Promotion and negotiation of internal and external scholarships and funding for academic purposes.• Managing and monitoring research, teaching, cultural and sports-related joint ventures.• Developing a marketing and awareness campaign for UNT’s Academic Liaison Office focused primarily on the • (UAEM). • Member of the North Texas Energy and Environment Club, working on the “Books for Africa” project.
  • Gillette De Mexico, Inc
    Sales Planning Analyst
    Gillette De Mexico, Inc Jul 2001 - Feb 2003
    • Drastically improved National Sales quota distribution accuracy by implementing a new System based on a Windows format.• Contributed to the strategic planning of Promotional Combos assignation to key clients (due to limited production).• Managed Company’s ‘Sales Statistic Tool’ and acted as a link between Supply Chain and Sales Departments, monitoring product stock and preventing depletions.• Implemented training course on Gillette’s ‘Sales Statistic Tool’ for new recruits.
  • Jd Edwards Erp
    Consulting Trainee
    Jd Edwards Erp Jul 2000 - Apr 2001
    • Analyst of ongoing project implementations with key clients.• Managed a strategic project of ‘Customer Satisfaction Management’, including the creation of a Call Center.• Proficient in all new JD Edwards Solution Modules (Finance, Distribution and Manufacturing).
  • Procter & Gamble
    Engineering Projects Trainee
    Procter & Gamble Jul 1999 - Jun 2000
    • Analyzed and monitored the ‘Main Performance Indicators’ of projects such as new buildings, product lines and machinery.• Achieved Supply Chain, Productivity and Lead-Time great improvements for the new ‘Crest Production Line’.• Workshops coordinator and member of the Initiative Management Team, completing 3 new projects.

Fernando Guzman Skills

Negotiation International Relations Sales Operations Customer Service Marketing Strategic Planning Sales Process Customer Retention Management Sales Team Leadership Operations Management International Business Customer Experience Business Strategy Customer Satisfaction Marketing Strategy Strategy Business Development Project Management Digital Marketing Branding And Identity Business To Business User Experience Market Research Business Planning Customer Relationship Management Commercialization P&l Management Customer Engagement Creative Problem Solving Staff Development English Customer Loyalty Sales Strategy Sales Channel Development Team Development Revenue And Profit Growth Luxury Brand Marketing Sales And Marketing Leadership Analytical Reasoning Commercial Planning Brand Equity Development Adaptive Learning Creativity Strategic Thinking Decision Making Expansion Strategy Microsoft Office Google Suite Strategic Communications Telemarketing Credit Risk Credit Analysis Credit Control

Fernando Guzman Education Details

Frequently Asked Questions about Fernando Guzman

What company does Fernando Guzman work for?

Fernando Guzman works for Salesforce

What is Fernando Guzman's role at the current company?

Fernando Guzman's current role is Enterprise Account Executive Director.

What is Fernando Guzman's email address?

Fernando Guzman's email address is vi****@****hoo.com

What schools did Fernando Guzman attend?

Fernando Guzman attended Ipade Business School, Macquarie University, Tecnológico De Monterrey, Colegio Moderno Tepeyac.

What are some of Fernando Guzman's interests?

Fernando Guzman has interest in Entrepreneurship, Investing, Soccer, Wind Energy Projects, Foreign Languages, Golf, Triathlon.

What skills is Fernando Guzman known for?

Fernando Guzman has skills like Negotiation, International Relations, Sales Operations, Customer Service, Marketing, Strategic Planning, Sales Process, Customer Retention, Management, Sales, Team Leadership, Operations Management.

Who are Fernando Guzman's colleagues?

Fernando Guzman's colleagues are Aravind Bijjala, Mila Hodge, Soumyojit Adhikary, Christopher Ledesma, Akhil Orsu, Gandharv Wadhwa, Sai Ansh.

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