A Original Experience é uma empresa de experiências de impacto que transforma habilidades e talentos de pequenos empreendedores em experiências memoráveis para o mercado B2C e B2B . Na Original, criamos e cocriamos experiências semeando a cultura de viver & sentir, no lugar de comprar e guardar por meio de um modelo baseado em premissas ESG que geram impacto econômico, social e ambiental gerando renda e inclusão para economias locais e que estão emsinergia com o posicionamento das marcas e novos consumidores.O que uma experiência de impacto pode fazer pela sua empresa?✓ Ferramenta de premiação, engajamento e incentivo de colaboradores✓ Retenção de talentos e clientes✓ Diversidade, equidade e inclusão✓ Fortalecimento de culture & people✓ Benefício de saúde mental e bem estar✓ Melhoria de performance ✓ Melhoria de clima organizacional✓ Melhoria do Employer Branding✓ Melhoria do Employee Experience✓ Despertar novos hobbies, interesses e novos aprendizados✓ Estreitamento de relações com clientes e parceiros estratégicos✓ Estreitamento de relações interpessoais✓ Fortalecimento da marca empregadoraAno a ano, ampliamos nossa trilha empreendedora conquistando prêmios importantes no ecossistema de startups como Acelera Startup / Fiesp, Inovativa Brasil, Startup SP, Tropos Lab, Capital Empreendedor, Garagem Cielo, Inovativa de impacto, Delta Capital. Lab Vendas XP e Sebrae for Startups.

- Responsible for the execution of the marketing and communication actions in the retail division of the bank (4,100 agencies)- Leadership of special projects and experimentation in the PDV (shopper experience) focused on digital agencies;- Articulation and interface with several areas to ensure synergy and achievement of communication objectives;- Attending to the demands of internal clients in matters related to the POS;- Control and management of budget POS- Strategic and operational alignment of the actions with advertising agencies, activation, promotion, events and producers.

Responsible for managing and coordinating Trade Marketing area and Special/ Branding Projects;• Management incentive campaigns and promotions (for dealerships and consumers);• Brand Ambassadors program management (Henrique Fogaça, Caio Castro, Felipe Titto, Ricardo Almeida);• Co-branding projects• Budget control and planning of trade marketing area;• Management of digital marketing strategy for special projects and coordination and development of Yamaha CRM platform and leads generation platform;• Development of content for the dealers through the creation of manuals and presentations;• Internal and external benchmarking and strengthening partnerships (co-branding) with various companies focusing on the company's strategies (McDonald's, Budweiser, Heineken, Sony, etc.);• Special projects focusing on innovation;• Market analysis;• Sponsorships coordination;• Planning, design, implementation and management of Yamaha Club;• Special events (2 wheels Motorshow, Yamaha Campos do Jordao, Yamaha Club activities);• Development of POS materials and activities related to Test Ride program;• Coordination of projects through the use of Incentive Laws Culture and Sport;• Field visits and constant support to the network of Dealers as the implementation of marketing activities in synergy with the commercial area.

 Responsible for the commercial management of stores to promote POS relations and business development about Net business inside Claro stores;  Responsible for the management of marketing and merchandising in stores ensuring the correct use of branding, promotional material and brand exposure; Development of new funding opportunities and to ensure the achievement of profitability through the action plan to increase productivity and service quality of the authorized agents; Monitoring of KPI'S and market share, competition analysis, benchmarking and developing sales and marketing strategies;  Constant visits and support for the sales force through training, understanding needs and identifying problems;  Development of sell-out campaigns and incentive marketing together with the sales force;

 Responsible for the creation of 1st sustainable media company of Brazil Mapping, prospecting and attendance of key accounts through external meetings and visits;  Responsible for planning, coordinating and executing sales plans to ensure compliance with established business goals and strategies (ensuring product mix, market penetration, profitability and results monitoring);  Dealing with stakeholders and strategic business partnerships;  Responsible for the coordination of marketing activities: creating strategies, market analysis (trends, competition and benchmarking), research, development and creation of new products, budget control, creation of publicity campaigns and the definition of channels, managing the content of channels (website and fanpage), press relations and events.

 Responsible for managing, developing and strengthening commercial relations and marketing between the manufactory and sales channels in São Paulo area understanding the needs of the brand, dealers and end consumers (sell-in/sell out).  Responsible for sales for the largest and most significant portfolio in the country with 42 dealerships and revenues of approximately R$90 million /month;  Increased sales of motorcycles by 80% (historical record)  Analysis and monitoring of KPIs and creating business and marketing strategies focused on the activation of demand, elevated sales and increased market share for the brand;  Creating incentive campaigns, monitoring and approving advertising channels;  Monthly distribution and weekly adjustments of the entire line-up of motorcycles ensuring the product mix and inventory control; Monitoring the competition and market trends in micro and macro environments;  Development and assembly of briefing campaigns with advertising agencies, marketing events and regional promotional campaigns;  Participation, supervision and representation of the brand at major events like X-Games Brazil, the Adventure Sports Fair, Brazilian Championship Motorcycle Grand Prix, Honda Casa Campos do Jordão, Fourtrax Experience, International Auto Show, Super Casas Bahia and Honda Summer House providing direction and full support to the sales force;  Conducting field visits, ensuring standardization of channels for the correct use of visual identity, aid in managing employees through relationships with all levels of the channels.

Pilot project designed together with the Bullet agency for areas of Promotion, Merchandising and Events / Technical Assistance / Parts and Accessories with the dealer network (owners and managers); Assistance in the development, implementation and management of marketing activities focused on activation of dealer demand;  Ensuring synergy and uniformity in the brand's visual communication;  Identifying communication problems between dealers and the factory and strengthening the concepts of quality and customer service in addition to actions in reducing waste of promotional materials;  Advising/Recognition/Identification on the suitability and cost control and organization of departments of dealers;  Visits hidden to the dealers (checklist) for fault identification in all sectors.

 Support in conducting sales and negotiations, prospecting for new customers and field visits with business executives;  Knowledge of the relationships among advertisers, agencies and media outlets and creation of special titles together with publicity marketing.

Persuadir médicos para a prescrição de produtos;fornecimento de informações sobre novos produtos;Fornecimento de amostras de produto e posterior feedback;Ações de relacionamento;