Fernando Hernaiz
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Fernando Hernaiz Email & Phone Number

Profesor at ESIC Business & Marketing School
Location: Pozuelo De Alarcón, Community of Madrid, Spain 4 work roles 5 schools
1 work email found @amcnetworks.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email f****@amcnetworks.com
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Current company
ESIC Business & Marketing School
Role
Profesor
Location
Pozuelo De Alarcón, Community of Madrid, Spain
Company size
187 employees

Who is Fernando Hernaiz? Overview

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Quick answer

Fernando Hernaiz is listed as Profesor at ESIC Business & Marketing School, a with 187 employees, based in Pozuelo De Alarcón, Community of Madrid, Spain. AeroLeads shows a work email signal at amcnetworks.com and a matched LinkedIn profile for Fernando Hernaiz.

Fernando Hernaiz previously worked as Research Director at Amc Networks International Southern Europe and Research Coordinator at The Walt Disney Company. Fernando Hernaiz holds Master Of Business Administration (M.B.A.), Executive Mba from Esic: Business & Marketing School.

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{first}.{last}@amcnetworks.com
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Profile bio

About Fernando Hernaiz

Executive MBA y Licenciado en Comunicación Audiovisual con más de 20 años de experiencia profesional. Experto en investigación de mercado y desarrollo de negocio para marcas y proyectos internacionales de contenido audiovisual de diferentes segmentos: series, cine, documentales, factual, lifestyle, infantil, música.Especial dedicación al estudio del mercado de streaming a través del diseño, desarrollo y creación de herramientas propias de análisis y seguimiento (SVOD Tracker).Implementación de proyectos de BigData e Inteligencia Artificial en el negocio audiovisual: Selekt y iCAST.

Listed skills include Spanish, English, Project Management, Team Management, and 7 others.

Current workplace

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ESIC Business & Marketing School
Esic Business & Marketing School
Profesor
Madrid, ES
Website
amcnetworks.es
Employees
187
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4 roles

Fernando Hernaiz work experience

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Research Director

Current
Amc Networks International Southern Europe

Dirigir investigaciones cuantitativas (análisis de audiencia y programación de VoD y canales lineales, estudios de notoriedad, CRM, digital) y cualitativas (posicionamiento e identidad de marca, test de producto, satisfacción de abonados) de más de 20 marcas del sector de la TV de pago para España, Portugal, Francia e Italia. Experiencia también en el mercado latinoamericano. Coordinación de equipos internacionales y multidisciplinares.Reporte a Dirección General. Apoyo directo a la… Show more Dirigir investigaciones cuantitativas (análisis de audiencia y programación de VoD y canales lineales, estudios de notoriedad, CRM, digital) y cualitativas (posicionamiento e identidad de marca, test de producto, satisfacción de abonados) de más de 20 marcas del sector de la TV de pago para España, Portugal, Francia e Italia. Experiencia también en el mercado latinoamericano. Coordinación de equipos internacionales y multidisciplinares.Reporte a Dirección General. Apoyo directo a la toma de decisiones de Contenidos, Marketing, Affiliates y Ad-Sales.Logros:- Proyecto de Inteligencia Artificial para programar canales lineales de TV.- Canales líderes de audiencia en los segmentos de series, cine, documentales, lifestyle y música.- Lanzamiento de plataformas y/o servicios VoD: Planet Horror, AMC Selekt, Acorn, Microcanales, Cocina On.- Lanzamiento de nuevos canales: Selekt, AMC, A&E, Sundance TV, Panda, Crimen & Investigación, Decasa, Blaze, Casa e Cozinha.- Reposicionamiento de marcas: Canal Cocina, Odisea, Canal Hollywood, XTRM, Decasa, Bio. Show less

Mar 2007 - Present

Research Coordinator

The Walt Disney Company

Administrar el soporte local (España y Portugal) de la investigación de mercado en torno a las principales propiedades de TV (Disney Channel, Disney Jr, High School Musical, Hannah Montana).Miembro del Comité de Redacción de El libro verde de los canales temáticos: una perspectiva multidisciplinar de la publicidad en los canales temáticos.

May 2004 - Mar 2007

Research Analyst

Geca /Grupo Imagina

Diseñar informes ad hoc sobre el comportamiento de la audiencia para diferentes TV (Telecinco, Antena 3), productoras (Globomedia) y otros medios (Canal Metro de Madrid).Dirección del equipo (5 miembros) de análisis de contenido del primetime de las cadenas nacionales (TVE1, La 2, Telecinco, Antena 3, Canal+).

Jun 2000 - Jul 2003
Team & coworkers

Colleagues at ESIC Business & Marketing School

Other employees you can reach at amcnetworks.es. View company contacts for 187 employees →

BH Belen Hurtado Belen Hurtado Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View → ML Maria Luisa Chamorro Maria Luisa Chamorro Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View → CG César Gonzalo Mendoza Yika César Gonzalo Mendoza Yika Colleague at Esic Business & Marketing SchoolPeru View → FL Francisco Lopez Francisco Lopez Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View → AP Alberto Paules Alberto Paules Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View → PG Purificación Garcia Purificación Garcia Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View → AR Azahara Rodríguez Azahara Rodríguez Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View → MR Montserrat Redondo Mansilla Montserrat Redondo Mansilla Colleague at Esic Business & Marketing SchoolMadrid, Community Of Madrid, Spain View → MD Magali Delhaye Magali Delhaye Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View → PL Patricia López Lano Patricia López Lano Colleague at Esic Business & Marketing SchoolGreater Madrid Metropolitan Area, Spain View →
5 education records

Fernando Hernaiz education

Programa Superior Marketing Digital

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Curso Bigdata, Data Science

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Curso Analítica Digital

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FAQ

Frequently asked questions about Fernando Hernaiz

Quick answers generated from the profile data available on this page.

What company does Fernando Hernaiz work for?

Fernando Hernaiz works for ESIC Business & Marketing School.

What is Fernando Hernaiz's role at ESIC Business & Marketing School?

Fernando Hernaiz is listed as Profesor at ESIC Business & Marketing School.

What is Fernando Hernaiz's email address?

AeroLeads has found 1 work email signal at @amcnetworks.com for Fernando Hernaiz at ESIC Business & Marketing School.

Where is Fernando Hernaiz based?

Fernando Hernaiz is based in Pozuelo De Alarcón, Community of Madrid, Spain while working with ESIC Business & Marketing School.

What companies has Fernando Hernaiz worked for?

Fernando Hernaiz has worked for Esic Business & Marketing School, Amc Networks International Southern Europe, The Walt Disney Company, and Geca /Grupo Imagina.

Who are Fernando Hernaiz's colleagues at ESIC Business & Marketing School?

Fernando Hernaiz's colleagues at ESIC Business & Marketing School include Belen Hurtado, Maria Luisa Chamorro, César Gonzalo Mendoza Yika, Francisco Lopez, and Alberto Paules.

How can I contact Fernando Hernaiz?

You can use AeroLeads to view verified contact signals for Fernando Hernaiz at ESIC Business & Marketing School, including work email, phone, and LinkedIn data when available.

What schools did Fernando Hernaiz attend?

Fernando Hernaiz holds Master Of Business Administration (M.B.A.), Executive Mba from Esic: Business & Marketing School.

What skills is Fernando Hernaiz known for?

Fernando Hernaiz is listed with skills including Spanish, English, Project Management, Team Management, Marketing Strategy, Microsoft Office, Business Strategy, and Marketing.

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