Fernando Hernandez

Fernando Hernandez Email and Phone Number

Senior Director, Supplier Diversity, The Coca-Cola Company @ The Coca-Cola Company
Fernando Hernandez's Location
Atlanta, Georgia, United States, United States
Fernando Hernandez's Contact Details

Fernando Hernandez work email

Fernando Hernandez personal email

n/a
About Fernando Hernandez

As a global supplier diversity leader, I lead Coca-Cola’s Supplier Diversity initiatives worldwide. In this role, my team and I focus on the utilization, development and mentoring of diverse suppliers who can provide value-add to Coca-Cola’s supply chain.Specialties:Supplier Diversity, Sustainability, Responsible Sourcing, Multicultural Marketing, Marketing Strategy, Impact Sourcing, Artificial Intelligence, Digital Transformation

Fernando Hernandez's Current Company Details
The Coca-Cola Company

The Coca-Cola Company

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Senior Director, Supplier Diversity, The Coca-Cola Company
Fernando Hernandez Work Experience Details
  • The Coca-Cola Company
    Senior Director, Supplier Diversity, Global Procurement
    The Coca-Cola Company Mar 2021 - Present
    Atlanta, Ga, Us
    Set strategy to deliver a world-class Supplier Diversity program. Increased Tier 1 spend with diverse suppliers from $458M to $900M. Negotiated a $100M commitment with the Multicultural Marketing team in support of Coca-Cola's $500M pledge to African American owned businesses.
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  • Microsoft
    Director Supplier Diversity, Global Procurement Group
    Microsoft 2006 - 2021
    Redmond, Washington, Us
    Developed a world-class Supplier Diversity program from $500M to $5.2B in annual Tier 1 spend. Set Microsoft’s strategies to achieve supplier diversity and supply chain sustainability objectives, and successfully reached the Billion Dollar Roundtable.
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  • Jpmorgan Chase & Co.
    Senior Vp, Multicultural Markets
    Jpmorgan Chase & Co. Feb 2005 - Jun 2006
    New York, Ny, Us
    Aligned multicultural marketing strategy with corporate 5-year growth plan. Identified multi-billion dollar emerging market opportunities for the Retail Banking & Home Loans divisions and successfully penetrated emerging markets in 5 key high growth states. Established marketing strategies that effectively address complexities of multicultural markets in advertising/promotions, pricing, distribution channel management, business plan development, and tactical plan execution. Partnered with Business Units, Human Resources, and Law and Government Affairs
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  • At&T
    Executive Director Supplier Diversity Programs, Global Procurement
    At&T Feb 2002 - Feb 2005
    Dallas, Tx, Us
    Directed AT&T’s $1.5 Billion annual Supplier Diversity program. Drove strategic alignment between AT&T’s Global Procurement organization and business units in the development and implementation of policies, strategies, and programs related to the supplier diversity business development programs.
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  • At&T
    Managing Director Of Business Development Americas Region, Var Channel Program
    At&T Jan 2000 - Feb 2002
    Dallas, Tx, Us
    Negotiated key partnerships with channel partners (HP, Cisco, Nortel, IBM) to build VAR distribution channels for AT&T’s Internet Protocol & Data Services. Implemented VAR sales channel programs for AT&T Latin America, AT&T Mexico (Alestra), and AT&T Canada. Developed strategies to increase international revenues and market share.
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  • At&T
    National Marketing Manager Multicultural Markets, Consumer Markets
    At&T Mar 1997 - Jan 2000
    Dallas, Tx, Us
    Created a $2 billion annual consumer business program. Crafted and implemented strategies to market communications services to multicultural consumers nationwide (Hispanic, African-American, and Asian market segments). Managed $50 million annual ethnic marketing and advertising budget. Initiated AT&T’s WorldNet en Español ISP offering. Launched AT&T’s first VoIP global consumer calling plan (AT&T Savings Line to Mexico).
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  • At&T
    National Marketing Manager Multicultural Markets, Business Markets
    At&T Jan 1996 - Mar 1997
    Dallas, Tx, Us
    Established a $1.5 billion annual business to business program. Developed and implemented strategies to market business network services to international intense business customers (Hispanic, African-American, and Asian market segments). Established strategies for the creation of new products and line extensions.
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  • At&T
    National Marketing Communications And Advertising Manager, Business Markets
    At&T Jun 1991 - Jan 1996
    Dallas, Tx, Us
    Successfully established and lead AT&T’s first fully integrated, multilingual business campaign featuring TV, radio, print, and direct mail (Hispanic, African-American, and Asian market segments). Managed $15 million ethnic marketing and advertising budget. Directed four top multicultural advertising agencies.
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  • At&T
    International Sales Manager, Business Markets
    At&T Oct 1990 - Jun 1991
    Dallas, Tx, Us
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Fernando Hernandez Skills

Strategy Program Management Leadership Strategic Planning Business Development Management Vendor Management Cross Functional Team Leadership Marketing Strategy Entrepreneurship Strategic Partnerships New Business Development Business Strategy Project Management Supply Chain Management Enterprise Software Team Building Procurement Supplier Diversity Sales Contract Negotiation Process Improvement Multicultural Budgets Public Speaking Solution Selling Team Leadership Business Process Improvement Marketing Communications Product Management Performance Metrics Outsourcing Management Consulting Change Management Crm High Performance Teams B2b Integrated Marketing Executive Management Business Analysis Coaching Business Intelligence Business Planning Saas Consulting Human Resources Strategic Sourcing Human Resource Development Diversity Program Development

Fernando Hernandez Education Details

  • The Wharton School
    The Wharton School
    Executive Development Program Sponsored By At&T
  • Stevens Institute Of Technology
    Stevens Institute Of Technology
    General
  • St. Peter'S University
    St. Peter'S University
    Accounting

Frequently Asked Questions about Fernando Hernandez

What company does Fernando Hernandez work for?

Fernando Hernandez works for The Coca-Cola Company

What is Fernando Hernandez's role at the current company?

Fernando Hernandez's current role is Senior Director, Supplier Diversity, The Coca-Cola Company.

What is Fernando Hernandez's email address?

Fernando Hernandez's email address is fe****@****oft.com

What schools did Fernando Hernandez attend?

Fernando Hernandez attended The Wharton School, Stevens Institute Of Technology, St. Peter's University.

What skills is Fernando Hernandez known for?

Fernando Hernandez has skills like Strategy, Program Management, Leadership, Strategic Planning, Business Development, Management, Vendor Management, Cross Functional Team Leadership, Marketing Strategy, Entrepreneurship, Strategic Partnerships, New Business Development.

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