Transform the premium brands portfolio through digital channels (DTC & E Retail).Develop initiatives to growth the premium MIX along the main channels in the country.DIAGEO JBP (Guinness brand)

Lead the loyalty program stategy and improvement of the own sales channel from Grupo Modelo Growth of +174% new users vs LYAOV growth of +38%65% retention rate 30D4,500 Sotres using the loyalty program

Manage the craft and specialties brands of the company in the diferent channels (On and Off).Forecasting the demand and inventories for the operation in the country.Planing the trade marketing plans for the craft brands with the trade and execution team.Improve the craft market share in 2021 (25.2%) +7.6%

Growth of 10% the net revenue in the business unit by the improving the price and mix of brands and channels.Improve the coverage of the premium brands in the zone, reaching the 80% of the total clients.Reduction of the discounts that have a negative impact in the net revenue.

Analize and comunicate price information for decision making to stakeholders.Identify opportunities to improve revenue and profit by the optimization of discounts and price.Support the business forecast to reach the KPIs of the stakeholders in the zone.

Asistente en proyectos de soldadura electrónicaCreación de modelos físicos para seminarios

Análisis de laboratorio Organización de seminarios para la empresa (Logística)Administración de alumnos en el reto “Henkel Innovation Challenge”