Fernando Jonathan Email & Phone Number

Jakarta, Indonesia

• Guiding a diverse team, including content creators, graphic designers, and video editors, and collaborating with vendors to create compelling content that enhances employer brand awareness on platforms like Instagram, LinkedIn, TikTok, YouTube, and career website.• Collecting and analyzing data on employer brand performance, which includes metrics such as social media engagement and candidate conversion rates.• Nurturing relationships with existing communities, partners, and universities, while consistently exploring new opportunities.• Planning, organizing, and executing campus visits, office tours, workshops, and webinars to attract top talent.• Identifying and collaborating with talent to amplify the employer brand.• Creating and overseeing programs designed to boost employee engagement, motivation, and job satisfaction.• Collaborating with the Recruitment team to identify staffing needs and develop effective recruitment strategies.• Enhancing the overall candidate experience.• Facilitating a seamless onboarding process for new employees.• Building lasting partnerships with influencers, media outlets, and industry leaders.

Singapore, Singapore

• I joined Travelodge Hotels Asia Pte. Ltd. fueled by my 2018 accomplishment as Asia's #TravelTrailblazers 1st Winner, driven by an unwavering passion for the travel industry.• Conceptualized and implemented a comprehensive digital marketing strategy that significantly boosted room night bookings for 13 Travelodge hotels in Asia. This strategy aimed to maximize ROI and included social media management, email campaigns, website optimization, SEO, SEM, and campaign tracking.• Crafted compelling content to showcase authentic hotel experiences and highlighted the best hidden local gems each city had to offer across Hong Kong, Indonesia, Malaysia, Singapore, South Korea, and Thailand.• Built lasting partnerships with influencers, media, and industry leaders, expanding our brand's reach and influence in the competitive travel industry.• Regularly crafted comprehensive monthly marketing reports, showcasing the tangible marketing impact, valuable business insights, and ROI.Travelodge Hotels Asia (TLA) is a midscale hotel brand and the fastest-growing regional hotel brand in Asia. Launching and operating 13 hotels in 9 cities and 6 countries, in 2 years – including Singapore, Kuala Lumpur, Penang, Ipoh, Hong Kong, Seoul, Bangkok, Pattaya, and Batam. A hyper-growth start-up brand in Asia, Travelodge will rapidly grow to 50 hotels by 2025. Headquartered in Singapore, TLA is a wholly-owned subsidiary of ICP Ltd., a Singapore Stock Exchange-listed company whose controlling shareholders have a long and established history in hotel investments and operations.

• Identified current hype and upcoming trends in social media tools, applications, channels, design, and strategy to produce viral content• Managed client's branding, marketing, social media, and content leads• Developed and executed the brand’s strategic plan for social media• Prepared, designed, and edited content for social media and marketing related

Greater Jakarta Area, Indonesia

• E-commerce business partnership and development for online selling (Shopee, Tokopedia, Lazada, JD.ID, Monotaro, and KlikMRO)• Conducted events, roadshows, and related activities• Managed online and offline promotions, campaigns, and complex projects• Managed social media for associated brands• Developed, executed, and managed the strategic plan for AstraOtoshop.com• Identified current hype and upcoming trends in social media tools, applications, channels, design, and strategy to produce viral content• Managed efforts in building online reviews and reputation• Prepared, designed, and edited content for social media and marketing related

Bachelor'S Degree, Economy, 3.14 / 4.00

Activities and Societies: Master of Ceremony for several event, Head of Achievement Department for “Student Executive Board” (2015.

Science

Activities and Societies: Head of Leadership & Political Organizations Department for "Student Council" (2012-2013) Head of Rally Games.