Fernando Jonathan Email & Phone Number

Jakarta, Indonesia

• Guiding a diverse team, including content creators, graphic designers, and video editors, and collaborating with vendors to create compelling content that enhances employer brand awareness on platforms like Instagram.
• Collecting and analyzing data on employer brand performance, which includes metrics such as social media engagement and candidate conversion rates.
• Nurturing relationships with existing communities, partners, and universities, while consistently exploring new opportunities.
• Planning, organizing, and executing campus visits, office tours, workshops, and webinars to attract top talent.
• Identifying and collaborating with talent to amplify the employer brand.
• Creating and overseeing programs designed to boost employee engagement, motivation, and job satisfaction.

Singapore, Singapore

• I joined Travelodge Hotels Asia Pte. Ltd. fueled by my 2018 accomplishment as Asia's #TravelTrailblazers 1st Winner, driven by an unwavering passion for the travel industry.
• Conceptualized and implemented a comprehensive digital marketing strategy that significantly boosted room night bookings for 13 Travelodge hotels in Asia. This strategy aimed to maximize ROI and included social media.
• Crafted compelling content to showcase authentic hotel experiences and highlighted the best hidden local gems each city had to offer across Hong Kong, Indonesia, Malaysia, Singapore, South Korea, and Thailand.
• Built lasting partnerships with influencers, media, and industry leaders, expanding our brand's reach and influence in the competitive travel industry.
• Regularly crafted comprehensive monthly marketing reports, showcasing the tangible marketing impact, valuable business insights, and ROI.Travelodge Hotels Asia (TLA) is a midscale hotel brand and the fastest-growing.

• Identified current hype and upcoming trends in social media tools, applications, channels, design, and strategy to produce viral content
• Managed client's branding, marketing, social media, and content leads
• Developed and executed the brand’s strategic plan for social media
• Prepared, designed, and edited content for social media and marketing related

Greater Jakarta Area, Indonesia

• E-commerce business partnership and development for online selling (Shopee, Tokopedia, Lazada, JD.ID, Monotaro, and KlikMRO)
• Conducted events, roadshows, and related activities
• Managed online and offline promotions, campaigns, and complex projects
• Managed social media for associated brands
• Developed, executed, and managed the strategic plan for AstraOtoshop.com
• Identified current hype and upcoming trends in social media tools, applications, channels, design, and strategy to produce viral content

Bachelor'S Degree, Economy, 3.14 / 4.00

Activities and Societies: Master of Ceremony for several event, Head of Achievement Department for “Student Executive Board” (2015.

Science

Activities and Societies: Head of Leadership & Political Organizations Department for "Student Council" (2012-2013) Head of Rally Games.