Fernando J. Email & Phone Number

San Francisco, California, Us

Boston, Massachusetts, Us

• Produce product demos that bring products to life for security practitioners.• Participate in calls, acting as the primary technical resource, and assist the customer with questions about features, specs, functioning, and integration.• Led developing and updating technical sales tools like battle cards, deep dives, eBooks, and other presentations. • Create compelling technical content to showcase product differentiation from our competitors. • Assist with ad-hoc field requests by completing RFI/P/Qs, questionnaires, and other technical requests.• Subject matter expert translating customer business problems into solutions, with an understanding of business priority and technical limitations.• Provide technical support to the sales teams by creating high-quality presentations, rapidly responding to requests for information, and helping to craft sales strategies & tactics when appropriate.• Support product launch activities, sales, and marketing events like webinars, tradeshows, and other industry events.

• Conducted competitive analysis to identify market trends, threats, and opportunities.• Performed customer segmentation to tailor product positioning and messaging.• Created product positioning frameworks and messaging hierarchies tailored to target audiences.• Collaborated with product managers to align on product value propositions and differentiators.• Developed and executed go-to-market plans for new product launches, collaborating with sales, engineering, and PR teams.• Created sales enablement kits, including battle cards, cheat sheets, and objection-handling frameworks.• Designed and developed product collateral such as data sheets, brochures, and e-guides.• Worked with the content team to produce blog posts, webinars, and videos that highlight product features and benefits.• Hosted training sessions for sales teams and channel partners on new product features and selling techniques.• Developed training materials and modules for new hires and ongoing training initiatives.• Represented the company at industry events, trade shows, and webinars.• Collaborated with event planning teams to ensure product messaging consistency and effectiveness during events.

Austin, Tx, Us

Led competitive analysis to drive Sales and SE engagement; delivered in-depth content and documentation. Instrumental in guiding the product roadmap; leveraged analysis (competitive, contiguous, and complementary) on various products, including Data Loss Prevention (DLP), User and Entity Behavior Analytics (UEBA), Insider Threat (FIT), and Cloud Access Security Broker (CASB).KEY RESULTS:• Authored marketing content and collateral to support sales engineering and product management.• Provided strategic insight for product management and marketing teams.• Vetted and shaped product direction – demonstrated key differentiators and refined product requirements. • Promoted business development functions by forging technology partnership engagements.• Evaluated partnership concepts and value, performed installations and testing. • Delivered content and training around integrations.

Plano, Tx, Us

Engaged in pre-sales and post-sales technical customer activities, ranging from attending customer briefings to answering technical questions, to design and deployment help. KEY RESULTS:• Led evolution of SBC, CPE, SDN, and Cloud services products.• Served as product evangelist and SME.• Created the first technical marketing engineering lab, and documented test defects/procedures.• Performed product-design reviews throughout the software development lifecycle (SDLC).• Delivered input on functional requirements, product designs, schedules, and potential issues. • Prepared notes/whitepapers, competitive information, design guidelines, and reference architectures. • Developed and conducted technical field training, field base demos, and competitive testing/demos.• Facilitated remote training for sales teams, partners and customers. • Leveraged bug-tracking system to document software defects.• Reported irregularities (functionality, output, and content).

Dallas, Tx, Us

Promoted into a lead role to provide leadership around research, design, planning, testing, documentation, and implementation of new VoIP products and services.KEY RESULTS:• Championed client requirements and resolve challenges and issues for VIP customers.• Delivered technology and product training.• Executed Tier 1-3 support, established test plans, and assisted with client User Acceptance Testing (UAT).• Liaised with vendors to develop functionality necessary to improve the features and services.• Reviewed drawings and quality.

Phoenix, Az, Us

• Developed, managed and updated syllabus materials, compiling tests, assignments and/or online discussion exercises that allow learners measurement of performance relative to learning objectives.• Provided student feedback and mentorship.• Evaluated student performance, provides punctual, on-time feedback for learners, participate and facilitate discussion boards.• Performed reviews, suggest and implement continuous improvement for curriculum, instruction, and assessment.• Supported university-wide student recruiting, retention, and persistence initiatives.Assigned Courses:• Managing the Business Enterprise• Transformational Leadership• Human Capital Development• Project Management• Strategies for Competitive Advantage• Strategic Implementation and Alignment

Mba, Business Administration And Management, General

Bachelor'S Degree