Fernando Lechuga Email & Phone Number

Mexico City, Cdmx, Mx

Área Metropolitana De Ciudad De México

In charge of the sales and marketing strategy, leading the growth projects for industrial and automotive segments.o Design the sales and marketing initiatives for Mexican market.o Guarantee profitability and competitiveness through the creation of value proposals.o Deal with OE & aftermarket dealers and Tier 1 for automotive & industrial companies.

Área Metropolitana De Ciudad De México

In charge of leading marketing projects and sales strategy, designing plans for brand positioning and company growth.o Development of digital and traditional marketing, pricing strategy and product management.o Ensure the sales operation, guarantee profitability and design procedures.o Deal with OE & aftermarket dealers and Tier 1 for automotive companies.

Ciudad De México, México

In charge of the brand and product commercial strategy, designing and implementing communication plans, product development and sales programs for LATAM.o Development of pricing and branding strategies.o Design the sales strategy and to define the business plan.o Guarantee profitability and competitiveness through the creation of value proposals.

León, Guanajuato, México

In charge of prospecting and closing negotiations with key accounts, sales and after-sales management, as well as identifying and developing new market niches.o Consolidate current accounts and potentiate new accounts through sales strategies.o Ensure the demand of each account and look for solutions and improvements in sales.o KAM. Deal with OE’s and Tier 2 automotive & industrial companies.

Área Metropolitana De Ciudad De México

In charge of marketing and sales programs focused on increasing loyalty and business relationship with customers, as well as, coordinating market research.o Project management and strategy design for customer attraction and retention.o Development of sales programs, as well as, loyalty programs & customer experience.o Deal with retail and manufacturers for local and export brands.

Área Metropolitana De Ciudad De México

In charge of identifying business opportunities through data analysis, as well as, coordinating the implementation of the strategy between the marketing and sales teams.o Launch of new products, manage the portfolio and ensure competitiveness.o Interpretation of data and development of marketing and sales procedures.o Coordinate the communication campaigns, research, promotions and trade shows.

Área Metropolitana De Ciudad De México

Digital Communication And Media/Multimedia

Leadership & Coaching

Project Management

Licenciatura, Business Administration, Management And Operations