Fernando R. Email and Phone Number

 Commercial management from large accounts to small customers  Planning, analysis and segmentation of trade actions by distribution channel (including digital content distribution)  P&L Management - Cost analysis, construction of price strategies and margin management  Issuing reports diaries, carry out planning through graphics, coordinating the progress of internal sales so that they increase in market share  Monitor the team's performance in meeting goals, whether sales, visits, sending proposals or other demands of the area  Planning strategic pre and post sales  Check if deliveries are taking place according to the stipulated deadline  Manage the business interconnecting all areas of the company

- Direct acting in the distribution and logistics of distributor's POS materials, including art approvals, shipping to carriers, tracking and customers; - Developing negotiations with new and existing suppliers in order to maintain the improvement process continuity; - Trade Marketing: intelligence of trailers and definition of materials to be produced for the points of sale, next to the Marketing Department; - Elaboration and presentation of sales reports and performance of disclosure actions - Strategic planning of pre and post sales; - Monitoring and analysis of market and results with the research centers of the sector; - Negotiation with commercial partners, customers and suppliers, always aiming at the progress of results and cost reduction; - Direct acting in the launching and sustentation of products in the market under the commercial focus; - Follow-up of marketing actions, billing, direct and indirect support to the areas needy; - Performing all the necessary process for the formation of possible special projects made with the company's partnership, closed sessions and festivals; - Creation and firing of e-mail marketing campaigns segmented to different niches; - Development of strategic branding reports, Market Share, product analysis, budget of the commercial area - - Prospecting new clients and partnerships, presenting business opportunities;

- Calculation and analysis of the profitability of funds and portfolios - Calculation and control of taxes - Access to Training on Fixed Income, Variable and Investment Funds- Stock brokerage processing - Track cash flow of funds and portfolios - Reconciliation of current accounts and asset positions