Leading the digital transformation in the SMB market, driving the strategy and execution of Microsoft’s Modern Work and Security solutions. With expertise in market dynamics and channel ecosystems, I develop strong partnerships across sales, marketing, and operations to maximize revenue and market share. Leveraging data-driven insights to inform strategic decision-making and drive competitive advantage. By aligning cross-functional teams, ensuring effective execution and empower the field to achieve business outcomes.

Leadership and Coaching: Use performance management, coaching, and mentoring to effectively lead and inspire the sales force. Create and implement dashboards and performance measures to improve team output and operational effectiveness.Sales Strategy and Execution: To create net new revenue, drive sales movements for account management, inbound, and outbound traffic. Put tactics into place to reach sales targets, cut down on client cancellations, and find chances for cross- and up-selling.Cooperation and Analysis: To source and carry out sales or retention initiatives, and collaborate with marketing, sales operations, and other business departments. Examine daily reports, client information, and business goals to find areas that need improvement and ensure they align with corporate goals.

• Directed performance with the inside sales team, training sales skills, time and task management, along with a defined plan of individualized performance to identify and prepare the next generation of leaders.• Promoted 6 team members in the last two years, with everyone delivering over 120% of revenue target QoQ on average.• Weekly analysis of sales reports and data, along with team and customer feedback, to understand market trends and progress towards primary KPIs; strategies were quickly and efficiently adjusted based on these insights, ensuring high team performance and goal achievement.• Collaborated closely with sales operations, and strengthened communication with the Account Management team to ensure top-tier sales revenue delivery.• Orchestrated the performance development of new managers since November 23rd.

• Created and executed business plans, opening new retail and e-commerce channels to meet marketing needs.• Oversaw the ads marketing campaign strategy on Facebook and Google, growing 157% in sales and revenue.• Orchestrated the wholesales expansion strategy, reaching 23% of pet shops in São Paulo state and 12% in Rio de Janeiro city• Due to the feedback and market needs to develop a customizable line for companies and stores, representing 30% of yearly revenue • Brand positioning and monitoring of product performance in each channel. Power BI• SEO, Google Ads, Google Analytics, Facebook Business, Facebook Ads

Responsible for Wholesaler Channel• Devised and executed channel strategies, resulting in increased revenue and business growth.• Constructed robust sales forecasts, allocating resources efficiently to ensure profitability.• Leveraged communication and problem-solving skills to engage with wholesalers and enhance sales performance.• Demonstrated ability to adapt to changing circumstances and ensure consistent achievement of results.• Responsible for opening and growing sales in Emea and Apac

• Formulated and implemented comprehensive commercial strategies, leading to the capture of top key accounts (B2W Group, Centauro, Magalu, Amazon) and market expansion across multiple countries in Latam.• Conducted market analysis and monitored product performance, adapting strategies to meet business and marketing needs.• Collaborated closely with marketing teams, ensuring seamless coordination of efforts.• Directed the opening sales in the USA and EMEA – increasing sales revenue by 50% in the last year.

Supervisor of the commercial team in São Paulo (BR) and Signal Hill (USA)Customer retentionSales optimization by customer.

* Analysis of a commercial point in the region to open a branch.* Responsible for opening a Branch in Vilas do Atlântico (Bahia - BRA)* Sales and Operations Manager* Training employees in marketing and sales.* Attracting new businesses and customers.

* Sales consultant - 05/2006 - 09/2006* Sales team supervisor - 10/2006 - 11/2007* Commercial Administrative Manager - 12/2007 - 03/2010