- Monitoring and Performance Analysis of Acquisition Channels; - Design of strategic and operational Reports with Insights and Recommendations for Paid Traffic strategies, Inbound and Outbound Marketing and D2D Sales;- Relationship management with Digital Marketing Agencies and D2D Sales Consultancy;- Analysis and Optimization of Messaging and IA Chatbot strategy; - Mapping, Evaluation and Optimization of Trade Flows;- Integration of Business Operations Focusing on Lead Acquisition;- Mining, Processing and Data Enrichment;- Development and Implementation of Product Training aligned with Commercial objectives.

- Management and Optimization of Commercial Processes- CRM Data Analysis and Management- Generation of Insights and Inputs for the Area- Definition and Automation of Area Processes (Hubspot Workflows / API Integration)- Commercial Training and Outbound Prospecting- Development of Sales Playbook- Reports for the sales team and inside sales- Design and management of Commercial Dashboards- Integration and Migration of Sales, Sales Engagement and CRM Tools

- Leadership of the Outbound Team- Prospecting and Pre-sales Strategies Training- Idealization of Lead Generation Workflows- Definition of the Area's Strategy and Initiatives, together with the Board of Directors- Sales Journey Mapping and Sales Funnel Optimization- Creation and Development of Personas and Target- Webinar Management and Design | Ilumeo Sessions- Implementation of Hubspot CRM - Sales and Marketing Hub (Pipedrive -> Hubspot)- Process and Data Governance of the CRM (Pipedrive) and Outbound Marketing tool (Apolo.io)- Sales Analytics Projects

- Outbound Marketing Strategy Execution- Control of the Pipeline and Pre-Sales KPI's - Construction of Prospecting Campaigns and Development of E-mail Marketing- Generation and Management of Prospecting Lists- Market and Opportunity Mapping for Commercial Intelligence- Creation and Development of Personas and Target- Development of Prospect Events | Ilumeo Sessions

- Creation and development of technical and commercial proposals according to the clients' needs (brand measurement, celebrity tracking, dark social, media content measurement, consumer journey, experimental research, adds effects, media mix modeling)- Support in consulting services to big players (Avon, Safra, Coca-Cola, Zoom/Buscapé, Basf, Amazon, VR)- Support in negotiations- Portfolio presentation and demand analysis- Budgeting with suppliers

- Outbound marketing strategy execution - Control of the pipeline and pre-sales KPI's - Construction of prospecting campaigns and development of e-mail marketing - Follow-up of internal and external clients- Generation and management of prospecting lists- Creation and organization of events- Market and opportunity mapping for commercial intelligence- Creation of arts and communication materials

- Production of art and content for internal and client social media (Figma and PowerPoint)- Social media management (Instagram and Facebook)- Storytelling construction of our clients' personal brand and positioning- Writing advertising copy- Customer service for brifieng definition

- Social media management (Instagram and Facebook)- Customer and partner support (Zendesk)- Support in carrying out selection processes for trainees

- Systems update (CRM, SAP and Safe-Doc) and control spreadsheets- Registration (internal and external) and control of real estate financing contracts- Control and organization of documents