Fernando Peña Sáez
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Fernando Peña Sáez Email & Phone Number

General Manager DAW Spain and Portugal at DAW SE
Location: Madrid, Community of Madrid, Spain 13 work roles 7 schools
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Current company
Role
General Manager DAW Spain and Portugal
Location
Madrid, Community of Madrid, Spain
Company size

Who is Fernando Peña Sáez? Overview

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Quick answer

Fernando Peña Sáez is listed as General Manager DAW Spain and Portugal at DAW SE, a with 959 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Fernando Peña Sáez.

Fernando Peña Sáez previously worked as General Manager DAW Spain & Portugal at Daw Se and Business Development Manager Commercial Distribution at Daw Se. Fernando Peña Sáez holds Programa De Desarrollo Directivo from Iese Business School - University Of Navarra.

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DAW SE

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Profile bio

About Fernando Peña Sáez

CEO - Industrial & Rtail. I lead a group of 6 companies in the Iberian Peninsula, subsidiary of DAW SE, a German multinational with a turnover of more than €1,800m, leader in the industrial sector of the manufacture and marketing of paints and thermal insulation systems. With more than 20 years in the company, I have had the opportunity to assume global responsibilities from the HQ based in Germany, in distribution strategies and to lead operations in Spain and Portugal.My 15 years of experience in General Management are characterised by a strategic focus on the expansion and consolidation of the presence in the Iberian Peninsula, including M&A projects that have boosted market coverage and strengthened the positioning in the sector.My current professional project has been based on local production, supported by a network of more than 80 own shops that have facilitated the adaptation to the specific needs of the Iberian market, offering high quality solutions and added value in each phase of the business.My approach combines a global strategic vision with execution adapted to the local market, while maintaining a commitment to excellence and innovation demanded by high-value premium products. I enjoy working with a committed team of over 300 people, driving growth, transformation and making a positive impact on the industry.In my day-to-day work, my background as a lawyer helps me a lot, although my passion is business management and development. Thank you IESE Business School!Member of EJE&CON (Asociación Española de Ejecutiv@s y Consejer@s)My preferred business environment: German multinational companyAnd I finish with another side of my profile: The Jungian archetype that would best define me is: Protective - responsible, confident, self-sufficient, generative and communicative. My HDBI profile: Blue - logical, analytical, fact-based, quantitative.

Listed skills include Development, Daw, Distribution, Business Development, and 1 others.

Current workplace

Fernando Peña Sáez's current company

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DAW SE
Daw Se
General Manager DAW Spain and Portugal
Madrid, ES
Website
Employees
959
AeroLeads page
13 roles

Fernando Peña Sáez work experience

A career timeline built from the work history available for this profile.

General Manager Daw Spain And Portugal

Madrid, Es

General Manager Daw Spain & Portugal

Current

Spain

Group of 6 companies dedicated to the manufacture and distribution of paints and exterior thermal insulation systems. More than 75 own points of sale. Team of 300 people.

Jan 2018 - Present

Business Development Manager Commercial Distribution

Ober-Ramstadt, Germany

Main focus on the development and intensive involvement in successful,profitably growing and loyal distribution concepts.

Oct 2015 - Dec 2017

Chairman Of The Management Board

Current

Asturias, Principado De Asturias, Spain

One of the leading Paint Manufacturers in Spain owning 70 POS nationawide

Jul 2021 - Present

Vice Chairman Of The Management Board

Asturias, Principado De Asturias, Spain

One of the leading Decorative and Industrial Coatings Manufacturer in Spain, acquired by DAW SE in 2018

Jan 2018 - Jun 2021

Associate Of Eje&Con

Current

Madrid

EJE&CON is the Spanish Association of Executives and Board members

Oct 2024 - Present

General Manager

Current
Unibersa - Tintas Protectoras E Decorativas, Unipessoal, Ld

Maia, Oporto, Portugal

Distribution company of leading decorative and industrial paints. 3 owned POS

Jan 2018 - Present

Sole Administrator

Current

Barcelona, Cataluña, España

Jan 2019 - Present

Country Manager

Barcelona, Cataluña, España

Subsidiary in Spain of DAW SE, a German family-owned multinational, European leader in the paint business, present in 37 countries, >7.000 employees and >1.500 m€ turnover. Responsible for the introduction of the brand and elaboration of the company's commercial strategy for the Spanish market.

Apr 2006 - Sep 2015

Vicepresident

Barcelona

ETICS division within the National Association of mortars

Jun 2013 - Jun 2015

Junior Area Manager

Darmstadt Area, Germany

De 2004 a 2006, Junior Area Manager para la exportación a España y Portugal trabajando en las oficinas centrales de la empresa matriz en Ober-Ramstadt (Alemania)

Aug 2004 - Mar 2006

Analista De Riesgo

Madrid Area, Spain

Desde Noviembre de 2003 a Abril de 2004, en el Departamento Alemán de American Express España en Madrid, como Analista de Riesgos para los mercados alemán e inglés

Nov 2003 - Apr 2004

Trainee

Madrid Area, Spain

Hispamer Financial Services - Mortgage department

Feb 2003 - Jul 2003
Team & coworkers

Colleagues at DAW SE

Other employees you can reach at daw.de. View company contacts for 959 employees →

7 education records

Fernando Peña Sáez education

Personal Branding, Management

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FAQ

Frequently asked questions about Fernando Peña Sáez

Quick answers generated from the profile data available on this page.

What company does Fernando Peña Sáez work for?

Fernando Peña Sáez works for DAW SE.

What is Fernando Peña Sáez's role at DAW SE?

Fernando Peña Sáez is listed as General Manager DAW Spain and Portugal at DAW SE.

Where is Fernando Peña Sáez based?

Fernando Peña Sáez is based in Madrid, Community of Madrid, Spain while working with DAW SE.

What companies has Fernando Peña Sáez worked for?

Fernando Peña Sáez has worked for Daw Se, Iberica De Revestimientos Grupo Emp Sl, Eje&Con, Unibersa - Tintas Protectoras E Decorativas, Unipessoal, Ld, and Caparol España.

Who are Fernando Peña Sáez's colleagues at DAW SE?

Fernando Peña Sáez's colleagues at DAW SE include Vanessa Baiter, Charlotte Davis Walsh, Manuel V., Herbert Linz, and Olga Kosolap.

How can I contact Fernando Peña Sáez?

You can use AeroLeads to view verified contact signals for Fernando Peña Sáez at DAW SE, including work email, phone, and LinkedIn data when available.

What schools did Fernando Peña Sáez attend?

Fernando Peña Sáez holds Programa De Desarrollo Directivo from Iese Business School - University Of Navarra.

What skills is Fernando Peña Sáez known for?

Fernando Peña Sáez is listed with skills including Development, Daw, Distribution, Business Development, and Dos.

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