Nothing fills me more with satisfaction than creating solutions that are innovative and useful in solving the needs and desires of people and companies. If, in addition to covering their function, they are beautiful and well-designed, satisfaction skyrockets. This is the reason why I studied engineering and several postgraduate degrees and for this same reason, after a professional career at the multinational Procter & Gamble, followed by a short and intense experience in an eCommerce startup, I decided to found Imaxel lab in 2002.In my position as director of Imaxel I have been directly involved in the invention, design and launch of numerous solutions for the photographic printing and personalization business.Throughout these years, and with the help of an excellent team, we have implemented solutions for clients in more than 30 countries, and we have created alliances with companies such as Agfa, Xerox, KIS, Mitsubishi, Roland or Fujifilm to name the best known. Through all these companies that have used our solutions, we have helped millions of consumers to cover their illusions of printing their photos and personalizing their objects.I am an enthusiast of outdoor endurance sports, which in addition to reducing stress constantly teaches me the greatness of taking on challenges, the humility to learn and the resilience not to give up. There is nothing like competing in an Ironman, a Marathon or an open water swim to put yourself in your place!I am looking for the balance in my family life, which I have the fortune to share with my wife and our 3 daughters, and in a group of relatives and friends with whom to spent good moments.