Over 5 years of experience in Product Management, currently pursuing PMP certification. • 10 years of multinational experience with Samuel & Son (Canadian), LG (Korean), Lexmark (American), and working in partnership with Celestica (Canadian) and Flextronics (American)• Bachelor degree in Marketing with a post-grad in Digital Marketing Management• Achieved “LG Digital Incentive” award • Proficient in MS Office, MS Visio, MS Project, Jira• Multilingual in English, Spanish and PortugueseSpecialties: •Expertise in strategic planning, budget control, product development and launch, project management, digital marketing management, sales and technical training, public relations, market analysis•Excellence in designing and delivering MS PowerPoint presentations, analyzing company and market data, and trade marketing
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Purchase SpecialistThe Epcm Group Global Feb 2024 - PresentOakville, Ontario, Canada-Spearheaded process development in the Purchasing department to drive structural growth.-Defined key parameters for a successful SAP implementation project.-Enhanced bid participation and optimized supply chain management to support procurement activities.-Led and coordinated a cross-functional team across multiple countries.-Identified and developed new supplier relationships.-Created and implemented a supplier rating system to ensure quality and reliability. -
Sales Administration & Customer ServiceSamuel Packaging Systems Group Apr 2021 - Apr 2022Burlington, Ontario, Canada• Managed $10M CAD in over 1,500 orders processed and followed up until delivery in 2021• Developed an Excel calculator tool for pricing currently used for the whole company reducing 30% on order entries time • Developed own tracking system reaching the highest level of accuracy in the company reducing to a significant level the amount of credit and debit entries.• Developed ERP report formats and provided accurate graphic and data information to management for decision making -
Export Sales And OperationsSamuel Strapping Systems Jun 2018 - Mar 2021Burlington, Ontario, CanadaManager for Samuel's operation in Mexico for the packaging division of Samuel & Son, reporting directly to the current president.• Increased 10% in gross sales for Mexico in 2019• Led the operation to profitability in 2019 by executing a detailed cost reduction project, renegotiating services with suppliers, optimizing the cost of inventory, as well as keeping and motivating all headcount on the team• Optimized and automated tasks reducing the administrative work on the department by 60%• Managed all price definitions for Mexico able to recover past clients without sacrificing the margins and avoiding price conflict between channels• Developed MS Excel's graphic reports on all perspectives necessaries for decision-making of the VP• Managed a 25% travel schedule visiting clients, negotiating an bringing sales home -
Marketing ManagerCanada Linq Mar 2011 - Nov 2018Toronto, Canada AreaInternational student agency based in Toronto that targets helping agents in Latin America to have a personalized local support and attention to their students.• Developed an innovative concept for local support agency offering local advice and emergency contact to all students• Planned and executed all digital media marketing using paid and unpaid resources, including search engine ads, AdWords, online ads, social media such as Facebook, company website and blog • Partnered with major institutions in Canada between colleges and ESL schools to provide educational programs across the country• Executed training and advertising material to support representatives sales activities -
Sales And Marketing ManagerBraemar College Sep 2016 - Sep 2017Toronto• Conducted marketing activities increasing over 100% in the summer program and the school is expected to reach school full capacity on normal school year • Executed training to partner agents on a weekly basis and follow-up with questions and sales support from the presale stage to the time the agent receives the commission • Assisted agents and students with all the application procedures and requirements • Developed new website and social media activities for the school • Planned and executed all digital marketing strategy developing a new website structure, and conducting social media activities • Programmed all CRM software under Maximizer Live structure creating a full environment for agents, students and student services connected in a single software • Participated in events such as ICEF, agent and student fairs and business trips visiting and training agents improving relationship and communication -
Marketing ManagerUpper Madison College Dec 2009 - Sep 2010Toronto, Canada Area• Increase sales in target market by over 200% compared to the previous year• Managed a team of 5 people consisting of marketing and sales professionals including mentorship and training• Developed new product concept formats and increased sales opportunities • Developed training and advertising material to support agent sales activities -
Product ManagerKennex Computers Mar 2006 - Jul 2009São Paulo Area, Brazil• Developed POP materials, magazines and radio ads, increasing sales of computers to end users by 30% within 6 months• Managed Intel and Microsoft advertising budgets worth US$0.9 Million per quarter which resulted in raising consumer awareness • Managed US$1 Million budget for R&D projects and developed system tools such as Busines Intelligence (BI) and Just-In-Time (JIT) software for sales promoters• Conducted customer service expense analysis, resulting in saving 25% in product repair costs• Negotiated with suppliers of value-added software, product development (Microsoft and Linux-based operating system), decreasing product costs by10%• Generated customer service technical bulletins, alerting technical support team of possible problems and provided solutions• Guided supply chain team in price quote project, reducing product cost 15% by reviewing vendor list, renegotiating items and changing product specifications• Negotiated with third party suppliers such as Celestica, Flextronics/Solectron, Sanmina for production of laptops and desktop computers
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Product SupervisorLg Electronics Jan 2001 - Mar 2006São Paulo Area, Brazil• Achieved “LG Digital Incentive” award in recognition for 2004 initiatives• Achieved “Top of Mind” awareness prize in computer and accessories category for best known market brand for 2003• Planned annual marketing budget worth US$4 Million in 2 weeks by analyzing previous year’s budget and sales targets to determine next year’s marketing mix strategy • Provided tools and trade-marketing activities for team of 60 salespeople in retail, distribution and corporate markets resulting in 90% of team reaching sales targets during 2004 • Planned product life cycle, including phase in/phase out process, sales and support training, and reached 80% sales and production target• Organized product launches, exhibitions and trade fairs and media campaigns, increasing brand awareness• Reported company’s profits and losses and collaborated on product price definition with Board of Directors on a weekly basis• Prepared sales strategies based on purchase, sales, and inventory (PSI) report for weekly staff meetings with directors and president • Expanded computer monitors into TV market by coordinating with head of engineering and designing a space to install TV Tuner inside monitor, which lowered cost per unit• Gathered and analyzed sales forecast information and balanced local production versus goods import in order to meet consumer sales demand -
Marketing TraineeLexmark International Sep 1999 - Jan 2001São Paulo Area, Brazil• Controlled all departments marketing budget, providing information for the marketing manager to report to CEO• Prepared sales material and comparison charts to all sales personnel• Designed and Conducted MS PowerPoint presentations and sales and technical training• Developed POP Materials and conducted distribution of POP for all departments and sales promoters• Organized product launches, exhibitions and trade fairs and media campaigns, increasing brand awareness • Translated all internal and public communications using English, Spanish and Portuguese
Fernando Rocha, Ba Education Details
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A+ (Overall Gpa 4.330) -
Digital Marketing Management -
L.E.F.Project Management -
L.E.F.The Isap Small Business Program -
Marketing And Advertising
Frequently Asked Questions about Fernando Rocha, Ba
What company does Fernando Rocha, Ba work for?
Fernando Rocha, Ba works for The Epcm Group Global
What is Fernando Rocha, Ba's role at the current company?
Fernando Rocha, Ba's current role is Getting things done!.
What schools did Fernando Rocha, Ba attend?
Fernando Rocha, Ba attended Toronto Metropolitan University, Sheridan – Continuing And Professional Studies, L.e.f., L.e.f., Universidade Paulista.
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