• Engineer, execute branding and advertising campaigns for small businesses, including commercial production (Radio and Television) and Print. Ensure branding standards for all collateral, key messages, and data.• Conducted qualitative and quantitative research to help guide new creative efforts.• Provide creative services for clients, such as video, audio and still photography.• Manage creative and strategic branding.• Increased profit by 10% and traffic by at least 15%; by a strategically helping placing their ads accurately in Radio, Television and or Print.

• Accountable for establishing a strategic technological direction, and devising methods to improve business performance.• Managed all business operational aspects of the corporation: production, purchasing, engineering and quality control.• Analyze cost and budgets for purchasing new equipment.• Collaborate with management staff on cost-cutting and process improvement initiatives.

• Strategically market news initiatives through the airwaves and digital media.• Spearheaded strategic initiatives focused on the growth and profitability of the Company across all of the divisions.• Successfully managed, produced, and executed 2010 mid-term elections in Spanish for Central North Carolina; managed eight co-workers on a successful return in profit.• In charge of local on-air content such as News, Commercials, and Promotions; Manage News Department budget: negotiating freelancers fee, and news departmental purchases. • Produced multiple packages for the National News, including three leading network newscasts.• Launched the first 30-minute, Spanish-speaking Newscast in North Carolina for over 600,000 Hispanic households with no additional capital spending.• Conceived, designed, developed and launched elements for station branding in order to gain a bigger market share (e.g. slogan; Jingles; produce text/script, shoot and edit promotional materials)• Trained new producers, reporters and photojournalist on daily operations and procedures.

• Shot and Edited News, promotions, and commercials for the station.• Conducted first Spanish-language television coverage of 2004 elections in North Carolina.• Set up promotional events for the station and maintain promotional items.• Recorded and edited public affairs programming (news, PSA’s, public affairs show).

• Provided support to the Sales Team, General Sales Manager and General Manager.• Trained new Account Executives on sales software and computer network.• Contributed to the 2003 and 2004 Business Plan for the station; ensured that projected sales figures were accurate.• Produced and analyzed reports/orders for clients/account executives; created and updated oversold report on a weekly basis. • Researched information needed for account executives and client; wrote and translated commercial scripts, proposals and contracts for clients.• Maintained budget for sales purchases and Account Executives sales goals.

Promotions, Marketing