Fernando Santana

Fernando Santana Email and Phone Number

Diretor de Supply Chain @ Piticas
Brazil
Fernando Santana's Location
São Paulo, São Paulo, Brazil, Brazil
About Fernando Santana

Committed, passionate, result oriented and self-motivated Supply Chain professional with significant experience in strategic planning, project management, market intelligence, distribution channel, business development & marketing; with a focus on Supply Chain, Demand Planning and Inventory Management. Strategically, but as well detailed oriented and analytical thinker, with continuous mind-set to improve the business.Well organized, with proven ability to manage multiple deadlines and conflicting priorities, in a dynamic direct to consumer business environment. Good communication and interpersonal skills matured through long-term relationships, management skills and participation on several cross-functional projects.

Fernando Santana's Current Company Details
Piticas

Piticas

View
Diretor de Supply Chain
Brazil
Website:
piticas.com.br
Employees:
851
Fernando Santana Work Experience Details
  • Piticas
    Diretor De Supply Chain
    Piticas
    Brazil
  • Piticas
    Supply Chain Director
    Piticas Jan 2024 - Present
    - Responsável pela área de Supply Chain para empresas Piticas & Bandup;- Marcas: Disney; Lucas Film; Warner Bros; Netflix; Crunchyroll; Viz Media; TOEI ANIMATION INC; Sony; Riot; Universal.
  • Piticas
    Head Of Planning
    Piticas Mar 2022 - Jan 2024
    São Paulo, Brasil
    - Head de planejamento estratégico da marca; elaboração e acompanhamento de Budget; responsável pela negociação e captação de novos investidores; responsável pela direção da área de Supply Chain (Fábrica; Warehouse e planejamento de demanda);- Liderança do processo de S&OP, + 1.500 SKUs;- Desenvolvimento do primeiro plano estratégico para investidores:- Liderança na arquitetura de fusão das empresas PITICAS + BANDUP;- Áreas integradas de receitas nacionais (Multicanais: Franquias: + 400 lojas; Lojas Multimarcas: +2.500 lojas; Ecommerce);- Estudo da capacidade industrial para os próximos 5 anos e mudança de plana fabril e WH para suportar plano de crescimento;- Apoio no lançamento de novas categorias de produtos (Home Decor e colecionáveis);Competências: Estratégia de Marca · Gestão · Análise Financeira · Liderança de Equipes;
  • All Trends - Consultor De Projetos De Planejamento Estratégico, Comercial, Demanda E Supply Chain;
    Head Of Planning
    All Trends - Consultor De Projetos De Planejamento Estratégico, Comercial, Demanda E Supply Chain; Jan 2021 - Feb 2022
    São Paulo, Brasil
    GREEN BY MISSAKO (moda luxo infantil): Responsável pela direção de Supply Chain (Fábrica e warehouse); responsável pela construção deplanejamento de demanda; estratégia de transformação digital – ominichannel; Liderança do mapeamento de processos e procedimentos(Governança);ROCABELLA TÊXTIL (importadora de tecidos): Elaboração e acompanhamento de Budget|Forecast, calendário operacional | importações; Liderançade estratégias na área de vendas; estudo de mercado (principais concorrentes) e oportunidades de novos produtos; Gestão de treinamento para ogrupo de representantes para fornecer soluções automatizadas (Ferramentas digitais | Análise de resultados; Atendimento ao cliente; Plano deatingimento de metas);
  • Vulcabras Azaleia
    Demand Planning And S&Op Manager
    Vulcabras Azaleia Dec 2018 - Feb 2020
    São Paulo Area, Brazil
    In charge of the S&OP process for Vulcabras Azaleia, leading the forecast meetings, operations meetings and Board Sign off;Responsible for the Demand Planning area. Control of the factory production plan (Bahia, Ceará, Sergipe), and management of 3 co-packers. Around 900 SKU’s by season;Inventory Planning management for Finished Good and Raw and Packaging. Lead the Stock Reduction Plan for Finished Goods and raw and Packaging materials across the Business;• S&OP lead in Vulcabras Azaleia;- Brands: Olympikus; Azaleia; Dijean; Opanka; Vulcabras Botas and Under Armour;- Monthly sales plan track;- Control of the factory production plan (Bahia, Ceará, Sergipe);- Inventory management;• Managing the entire Demand Planning process (Imported; L4L) items;
  • Under Armour
    Demand Planning And S&Op Manager
    Under Armour Oct 2016 - Dec 2018
    São Paulo Area, Brazil
    • Managing a team, the entire Demand Planning process for (ecomm / Retail and Wholesale) in Brazil• Based upon defined Net Sales targets of the Sales Management team, being responsible to redefine Demand Planning targets to ensure timely procurement and product availability for our online / Retail store consumers and wholesale.• To steer & drive activities together with Supply Chain operations to improve and secure visibility of Retail and Warehouse inventories at all stages of the product lifecycle in order to identify risks and opportunities and manage accordingly, thereby maximizing net sales potential and keep inventories to defined targets.• Partner with Supply Planning, regional SC leads, and Corporate Supply Chain Operations to establish seasonal buy strategies which optimize forecast accuracy and on-time delivery.• Design, document & drive specialized Demand & Supply strategies to enable the Multi-Country Sourcing & Local-for-Local initiatives• Aid in cross-functional alignment to drive cohesive and effective efforts for the sales team. • Partner with customer service to assist in day to day tactical routine customer requests and root cause analysis on issues as they arise.• Complete weekly gross revenue reporting with high level analysis on changes in revenue.• Enable both sales and customer service to properly leverage current reporting to ensure consistency, accuracy and organizational efficiencies.• Develop and present “State of the Business” deck for sales leads on a bi-weekly basis.• Participate and provide data for monthly business planning meetings with Sales management, Demand Planning and Finance. • Identify business gaps, challenges and possible solutions/actionable recommendations for each sales channel• Gather and analyze channel data to drive revenue expectations and opportunities • Management of special projects as assigned.• Risk Analysis and Airfreight budgeting
  • Under Armour
    Sales Operations Manager
    Under Armour Dec 2015 - Oct 2016
    São Paulo Area, Brazil
  • Tommy Hilfiger
    Demand Planning And S&Op Senior Coordinator
    Tommy Hilfiger Oct 2013 - Nov 2015
    São Paulo Area, Brazil
    • Manage Brazil’s demand planning, budget, forecast and profitability by category and product; • Ensure the accuracy of the forecast in the short, medium and long term planning;• Lead meetings with Sales, Marketing and Finance to understand market trends in order to manage in an assertive way the demand for imported and local products;• Responsible for the demand planning purchase products (Apparel / Footwear / Accessories);• Control of sales Budget;• Control of customer segmentation;• Market analyses. Sizing, competitors, share, etc;• Inventory management and control product transfers;• Coordinate the inbound team (Registration of orders / arrivals forecast / OTB);• Coordinate the customer service team (Billing / control the sales orders);• Responsible for sell out / sell thru reporting, trends & analysis;• Creation of management reports;
  • Nike
    Sales Operations Planning Coordinator
    Nike Oct 2011 - Oct 2013
    São Paulo Area, Brazil
    Empower a team of analysts to partner with business leadership and cross-functional teammates to identify needs, define strategy, and guide the delivery of reporting and analytics. Reporting key areas of expertise and training include Supply Chain (Demand Planning, Inventory, Excess Inventory, Sourcing, Supply Planning) Sales (ATP, Order to Cash, Allocation), Accounting (AP, AR).• Develop reporting strategy that aligns with business and organizational plans• Project management with design, execution & management including partnering with other areas of business and IT.• Providing training to ‘power user’ group throughout Under Armour to be provide instantaneous automated solutions to their group• General Business Intelligence Roadmap & Strategy including upgrades and execution of add-ons.• Researching best practice in data analysis, presentation and management techniques• Supply Chain business Liaison• Responsible for the Sales Tracking Confederations Cup 2013 / World Cup 2014;• Management in Customer discounts;• Leader of implementation of Nike, along with other countries (US / Korea / Argentina / Mexico / South Africa and New Zealand) the e-catalog (digital catalog of products) with a budget of $ 1.2 million system;• Mapping activities in Sales Operation together with Nike Korea;
  • Nike
    Sales Operations Analyst
    Nike Oct 2009 - Oct 2011
    São Paulo Area, Brazil
  • Nike
    Senior Business Intelligence Analyst
    Nike Aug 2008 - Sep 2009
    São Paulo Area, Brazil
  • Nike
    Business Intelligence Analyst
    Nike Jun 2007 - Aug 2008
    São Paulo Area, Brazil
  • Nike
    Customer Service
    Nike Mar 2006 - Jun 2007
  • Nike
    Order Entry
    Nike Aug 2005 - Feb 2006
  • Sarstedt, Inc.
    Intern
    Sarstedt, Inc. Jun 2004 - Feb 2005
    São Paulo - Brasil

Fernando Santana Education Details

Frequently Asked Questions about Fernando Santana

What company does Fernando Santana work for?

Fernando Santana works for Piticas

What is Fernando Santana's role at the current company?

Fernando Santana's current role is Diretor de Supply Chain.

What schools did Fernando Santana attend?

Fernando Santana attended Fundação Getulio Vargas, Universidade Anhembi Morumbi, Universidade Anhembi Morumbi, Universidade Paulista, Fundação Bradesco.

Who are Fernando Santana's colleagues?

Fernando Santana's colleagues are Ivan Araújo, Cíntia Rocha, Mari Dutra, Antonio Filho, Guilherme Ribeiro, Emily Vitoria, Leandro Vedovello.

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