Committed, passionate, result oriented and self-motivated Supply Chain professional with significant experience in strategic planning, project management, market intelligence, distribution channel, business development & marketing; with a focus on Supply Chain, Demand Planning and Inventory Management. Strategically, but as well detailed oriented and analytical thinker, with continuous mind-set to improve the business.Well organized, with proven ability to manage multiple deadlines and conflicting priorities, in a dynamic direct to consumer business environment. Good communication and interpersonal skills matured through long-term relationships, management skills and participation on several cross-functional projects.
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Diretor De Supply ChainPiticasBrazil -
Supply Chain DirectorPiticas Jan 2024 - Present- Responsável pela área de Supply Chain para empresas Piticas & Bandup;- Marcas: Disney; Lucas Film; Warner Bros; Netflix; Crunchyroll; Viz Media; TOEI ANIMATION INC; Sony; Riot; Universal. -
Head Of PlanningPiticas Mar 2022 - Jan 2024São Paulo, Brasil- Head de planejamento estratégico da marca; elaboração e acompanhamento de Budget; responsável pela negociação e captação de novos investidores; responsável pela direção da área de Supply Chain (Fábrica; Warehouse e planejamento de demanda);- Liderança do processo de S&OP, + 1.500 SKUs;- Desenvolvimento do primeiro plano estratégico para investidores:- Liderança na arquitetura de fusão das empresas PITICAS + BANDUP;- Áreas integradas de receitas nacionais (Multicanais: Franquias: + 400 lojas; Lojas Multimarcas: +2.500 lojas; Ecommerce);- Estudo da capacidade industrial para os próximos 5 anos e mudança de plana fabril e WH para suportar plano de crescimento;- Apoio no lançamento de novas categorias de produtos (Home Decor e colecionáveis);Competências: Estratégia de Marca · Gestão · Análise Financeira · Liderança de Equipes; -
Head Of PlanningAll Trends - Consultor De Projetos De Planejamento Estratégico, Comercial, Demanda E Supply Chain; Jan 2021 - Feb 2022São Paulo, BrasilGREEN BY MISSAKO (moda luxo infantil): Responsável pela direção de Supply Chain (Fábrica e warehouse); responsável pela construção deplanejamento de demanda; estratégia de transformação digital – ominichannel; Liderança do mapeamento de processos e procedimentos(Governança);ROCABELLA TÊXTIL (importadora de tecidos): Elaboração e acompanhamento de Budget|Forecast, calendário operacional | importações; Liderançade estratégias na área de vendas; estudo de mercado (principais concorrentes) e oportunidades de novos produtos; Gestão de treinamento para ogrupo de representantes para fornecer soluções automatizadas (Ferramentas digitais | Análise de resultados; Atendimento ao cliente; Plano deatingimento de metas);
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Demand Planning And S&Op ManagerVulcabras Azaleia Dec 2018 - Feb 2020São Paulo Area, BrazilIn charge of the S&OP process for Vulcabras Azaleia, leading the forecast meetings, operations meetings and Board Sign off;Responsible for the Demand Planning area. Control of the factory production plan (Bahia, Ceará, Sergipe), and management of 3 co-packers. Around 900 SKU’s by season;Inventory Planning management for Finished Good and Raw and Packaging. Lead the Stock Reduction Plan for Finished Goods and raw and Packaging materials across the Business;• S&OP lead in Vulcabras Azaleia;- Brands: Olympikus; Azaleia; Dijean; Opanka; Vulcabras Botas and Under Armour;- Monthly sales plan track;- Control of the factory production plan (Bahia, Ceará, Sergipe);- Inventory management;• Managing the entire Demand Planning process (Imported; L4L) items; -
Demand Planning And S&Op ManagerUnder Armour Oct 2016 - Dec 2018São Paulo Area, Brazil• Managing a team, the entire Demand Planning process for (ecomm / Retail and Wholesale) in Brazil• Based upon defined Net Sales targets of the Sales Management team, being responsible to redefine Demand Planning targets to ensure timely procurement and product availability for our online / Retail store consumers and wholesale.• To steer & drive activities together with Supply Chain operations to improve and secure visibility of Retail and Warehouse inventories at all stages of the product lifecycle in order to identify risks and opportunities and manage accordingly, thereby maximizing net sales potential and keep inventories to defined targets.• Partner with Supply Planning, regional SC leads, and Corporate Supply Chain Operations to establish seasonal buy strategies which optimize forecast accuracy and on-time delivery.• Design, document & drive specialized Demand & Supply strategies to enable the Multi-Country Sourcing & Local-for-Local initiatives• Aid in cross-functional alignment to drive cohesive and effective efforts for the sales team. • Partner with customer service to assist in day to day tactical routine customer requests and root cause analysis on issues as they arise.• Complete weekly gross revenue reporting with high level analysis on changes in revenue.• Enable both sales and customer service to properly leverage current reporting to ensure consistency, accuracy and organizational efficiencies.• Develop and present “State of the Business” deck for sales leads on a bi-weekly basis.• Participate and provide data for monthly business planning meetings with Sales management, Demand Planning and Finance. • Identify business gaps, challenges and possible solutions/actionable recommendations for each sales channel• Gather and analyze channel data to drive revenue expectations and opportunities • Management of special projects as assigned.• Risk Analysis and Airfreight budgeting -
Sales Operations ManagerUnder Armour Dec 2015 - Oct 2016São Paulo Area, Brazil -
Demand Planning And S&Op Senior CoordinatorTommy Hilfiger Oct 2013 - Nov 2015São Paulo Area, Brazil• Manage Brazil’s demand planning, budget, forecast and profitability by category and product; • Ensure the accuracy of the forecast in the short, medium and long term planning;• Lead meetings with Sales, Marketing and Finance to understand market trends in order to manage in an assertive way the demand for imported and local products;• Responsible for the demand planning purchase products (Apparel / Footwear / Accessories);• Control of sales Budget;• Control of customer segmentation;• Market analyses. Sizing, competitors, share, etc;• Inventory management and control product transfers;• Coordinate the inbound team (Registration of orders / arrivals forecast / OTB);• Coordinate the customer service team (Billing / control the sales orders);• Responsible for sell out / sell thru reporting, trends & analysis;• Creation of management reports; -
Sales Operations Planning CoordinatorNike Oct 2011 - Oct 2013São Paulo Area, BrazilEmpower a team of analysts to partner with business leadership and cross-functional teammates to identify needs, define strategy, and guide the delivery of reporting and analytics. Reporting key areas of expertise and training include Supply Chain (Demand Planning, Inventory, Excess Inventory, Sourcing, Supply Planning) Sales (ATP, Order to Cash, Allocation), Accounting (AP, AR).• Develop reporting strategy that aligns with business and organizational plans• Project management with design, execution & management including partnering with other areas of business and IT.• Providing training to ‘power user’ group throughout Under Armour to be provide instantaneous automated solutions to their group• General Business Intelligence Roadmap & Strategy including upgrades and execution of add-ons.• Researching best practice in data analysis, presentation and management techniques• Supply Chain business Liaison• Responsible for the Sales Tracking Confederations Cup 2013 / World Cup 2014;• Management in Customer discounts;• Leader of implementation of Nike, along with other countries (US / Korea / Argentina / Mexico / South Africa and New Zealand) the e-catalog (digital catalog of products) with a budget of $ 1.2 million system;• Mapping activities in Sales Operation together with Nike Korea; -
Sales Operations AnalystNike Oct 2009 - Oct 2011São Paulo Area, Brazil -
Senior Business Intelligence AnalystNike Aug 2008 - Sep 2009São Paulo Area, Brazil -
Business Intelligence AnalystNike Jun 2007 - Aug 2008São Paulo Area, Brazil -
Customer ServiceNike Mar 2006 - Jun 2007 -
Order EntryNike Aug 2005 - Feb 2006 -
InternSarstedt, Inc. Jun 2004 - Feb 2005São Paulo - Brasil
Fernando Santana Education Details
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Estratégia Corporativa E De Negócios -
Supply Chain Management E Logística -
Gestão De Varejo E E-Commerce -
Biochemical & Pharmacy -
Fundação BradescoHigh School
Frequently Asked Questions about Fernando Santana
What company does Fernando Santana work for?
Fernando Santana works for Piticas
What is Fernando Santana's role at the current company?
Fernando Santana's current role is Diretor de Supply Chain.
What schools did Fernando Santana attend?
Fernando Santana attended Fundação Getulio Vargas, Universidade Anhembi Morumbi, Universidade Anhembi Morumbi, Universidade Paulista, Fundação Bradesco.
Who are Fernando Santana's colleagues?
Fernando Santana's colleagues are Ivan Araújo, Cíntia Rocha, Mari Dutra, Antonio Filho, Guilherme Ribeiro, Emily Vitoria, Leandro Vedovello.
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Fernando Santana
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