MBA in Marketing and degree in Business Administration, with over 20 years of experience leading sales and operations teams in large companies, including Coca Cola - FEMSA, Comercial Imperial and Temperlandia - Têmpera de Vidros, the fourth largest company in Brazil in the sector.Expertise in commercial operations and multifunctional mastery in business management. Proven track record in attracting new customers and suppliers, specializing in loyalty and continuous performance improvement.Qualified to lead strategic and administrative management meetings, ensuring the operational efficiency of the projects led.Experience in developing strategic plans to achieve commercial goals, identify market opportunities and win new customers.Exceptional ability to lead internal and external teams, collaborate effectively with suppliers and partners, and manage processes efficiently. Expertise in process optimization allows for the effective achievement of established goals.Efficient management of material, financial and operational resources, ensuring the delivery of high-quality products and services. Ability to build and maintain relationships with customers and strategic partners, negotiating commercial agreements that are advantageous for the company.➡️Expertise●Market Analysis: Conduct continuous and in-depth market analysis to identify trends, customer needs and growth opportunities, which are essential for making informed strategic decisions.●Development of Marketing Strategies: Create and implement effective marketing strategies to position the company competitively, increase brand visibility and reach the target audience assertively.●Ability to Adapt to Changes: Be agile and flexible to adapt to market changes, such as new technologies, regulations and consumer behaviors, which is essential to maintain the relevance and sustainability of the business in the long term.●I have worked in all regions of the state/MS.●Good relationship in the supermarket and wholesale retail sector
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ProprietárioSaad InvestCampo Grande, Ms, Br -
Commercial ManagerTemperlândia Mar 2024 - PresentCampo Grande●Sales Manager at the fourth largest glass company in Brazil, serving glaziers, construction companies and architects. Responsible for the branch in Campo Grande, covering Mato Grosso do Sul and northern Goiás.●Lead a team of 6 salespeople, 1 sales assistant, 1 after-sales representative and 2 designers.●Effective coordination of the financial, production and shipping teams.●Management of a portfolio of 500 active customers, focused on loyalty and relationships.●Development and implementation of strategic budgets and efficient negotiations, with strategic planning focused on results.●Continuous investment in people through sales and technical training, fostering a culture of feedback and consistent assessments.●Collaborative interface with other departments to align strategies and maximize results.●Frequent negotiation with the board of directors to align objectives and ensure the necessary support for operations.●Sales control using internal performance indicators, resulting in accelerated commissions and efficient inventory management.●Implementation of strategic external visits to strengthen customer relationships and identify new business opportunities.●Hiring a marketing team to conduct internal and external actions, promoting the brand and boosting sales.●Strategies to develop new products or services that meet market demands and increase the company's competitiveness.●Conducting detailed analyses to understand the company's competitive position in relation to its competitors, identifying strengths and areas for improvement.●Planning and executing strategies to expand the company's presence in new geographic markets or customer segments, taking advantage of growth opportunities.➡️Highlight: Significant management overhaul, resulting in operational improvements and increased overall team and process efficiency. -
Sales ExecutiveCoca Cola Femsa Jan 2019 - Jul 2024Campo GrandePromoted internally, demonstrating leadership skills and excellent results.Responsibility for serving the premium segment, including diamond customers, for six months, strengthening relationships with high-value customers.Coordinating service to supermarkets and night-time customers, expanding market coverage and ensuring efficient and personalized service.Managing a portfolio of 1,400 customers, developing loyalty and sales growth strategies.Coordinating a team of 8 salespeople in the interior of the state, optimizing team performance and expanding the company's presence in Mato Grosso do Sul.Responsibility for farmers and the alcoholic beverages team, ensuring excellence in the execution and development of brands in the market.Developing new product categories, contributing to the diversification and innovation of the company's portfolio.Implementing and optimizing customer routes, ensuring efficient visits and service.Developing an application for use in the field, improving the efficiency and communication of the sales team.In-depth knowledge of the entire state of Mato Grosso do Sul, enabling market strategies adapted to regional specificities.Continuous training of the team through specific training, improving performance and customer satisfaction.Leadership in market analysis and development of competitive strategies, identifying opportunities for growth and expansion.Implementation of customer loyalty and retention programs, ensuring a long-lasting and productive relationship.Effective collaboration with other departments to align strategies and optimize the company's results.Highlight: Implementation of the Alcoholic Beverage Developers - EEB (Excellence and Execution in Bars) project, promoting the presence and quality of brands in new market segments. -
Sales And Operations ManagerComercial Imperial Jan 2013 - Dec 2018●Relationship and satisfaction guarantee for a portfolio of 1,000 customers through personalized service and efficient solutions.●Full support from purchase to after-sales, resolving problems quickly and effectively.●Coordination from the request to the final delivery of cargo orders, ensuring compliance with customer standards and needs.●Monitoring and ensuring the flow of goods and information in the supply chain for on-time deliveries.●Logistics supervision of trucks, including routes, loading, unloading and maintenance for safe transportation.●Strategic logistics planning to optimize routes and delivery times in the specific region.●Operation of the center to optimize the flow of goods and reduce handling time.●Safe and efficient inventory management, keeping inventory up to date to meet demands.●Presentation of results and goals to ensure the achievement of objectives with performance indicators.●Definition and monitoring of goals to ensure efficiency and sustainability in the objectives of the sales and operations team.
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ManagerCoca Cola Jan 2007 - Jul 2013●Ensure that the customer service policy is strictly followed.●Monitor and take corrective actions to ensure compliance with sales routes.●Know and apply the company's policies, standards and procedures.●Perform structured coaching and feedback to promote professional growth, motivation and team engagement.●Direct the team's efforts to achieve the company's goals and objectives.●Monitor the team's work and visit key customers to identify needs and propose solutions.●Promote the constant integration of different processes and new employees in the area.●Promote and monitor actions implemented in the market, correcting possible deviations.●Monitor the main KPIs to organize work and meet established deadlines.●Carry out price negotiations and sales of large volumes, hiring advertising space, identifying market opportunities and providing support to the team in complex negotiations.
Frequently Asked Questions about Fernando Saad
What company does Fernando Saad work for?
Fernando Saad works for Saad Invest
What is Fernando Saad's role at the current company?
Fernando Saad's current role is Proprietário.
What schools did Fernando Saad attend?
Fernando Saad attended Uniderp, Uniderp, Uniderp.
Not the Fernando Saad you were looking for?
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Fernando Saad Mauad
São Paulo, Sp -
Fernando Saad
Head De Criação E Desenvolvimento. Designer Ui-Ux. Designer De Marcas. Desenvolvedor Front-End Sênior.São Paulo, Sp2zettasolucoes.com.br, rededecisao.com.br -
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