Fernando S. Email & Phone Number

Spain

Spain

• Oversee Glovo's global narratives in the Brand/Consumer PR & Digital area through campaigns and initiatives aimed at engaging users in the brand's digital lifestyle.• Coordinate and support the 23 markets where Glovo operates (Southwest and Southeast Europe, East & Central Asia, and Africa) in the area of Consumer PR & Digital through PR campaigns, Audiovisual Content Creation and organic + paid SoMo activations with local relevance and international scalability.• Own business leadership updates, ensuring awareness, tracking, and budgeting for the global Consumer PR roadmap and local team activities.• Support, devise and promote local consumer campaigns to ensure flawless execution by the international team, removing any HQ-level blockers and securing the highest impact. • Act as a liaison between the Global Consumer PR & Digital team and the different stakeholders for all global and local campaigns, working very closely with local PR & Comms teams, MKT, Legal, Product, third-party brands, etc. • Manage a team of Channel Communications professionals, including Social Media Strategists, Content & Copy Editors and Creative Designers, ensuring the HQ team is adequately resourced to execute local roadmaps.• Working within a high-performing international team with shifting priorities, rapidly changing timelines and hyper-local focus.

Madrid, España

• Definition of Glovo's global narrative in the Consumer PR area through projects and activations with the aim of bringing the user closer to and involving them in the brand's digital lifestyle.• Coordination and support to the 25 markets in which Glovo is present (Southwest and Southeast Europe, East and Central Asia and Africa) in the areas of Consumer PR and Audiovisual Content Creation through organic and paid strategies of local relevance and international scalability.

PR & MEDIA PLANNING• Definition of global PR & Media strategy and its implementation in local markets.• Coordination of external PR agencies in Spain, Portugal, Belgium, Poland, Hungary, Croatia, Serbia, Russia and Mexico.• Ownership of annual PR & Media budgets both global and locals. • Strategic results- driven Media plans development in both on/off channels: tv, print (lifestyle/specialized press), OOH, Radio and Digital (funnel’s upper part).• Press materials creation (press releases, media pitches, press kits or intranet news).• Press events management: collections presentations, product launches, collaborations, CSR, etc.• Brand's spoke-person for fashion/ lifestyle media inquiries in Spain and point person for international markets under responsibility.INFLUENCER MKT• Definition and implementation of the KOL strategy (both PR and PAID COLLABS).• Design and implementation of own compensation programs based on acquisition, traffic and conversion objectives.• Specific development of PR strategies with KOLs (creative shipments, events invitations, birthday gifts, etc...) to strengthen and maintain long-lasting relationships.• Management of social media focused campaigns with KOL and specialized content agencies.PROJECT MANAGEMENT• Planning and implementation of projects from start to end acting as the individual in the middle coordinating all internal and external parties involved (creative agencies, talent representation, PR or social media houses; as well as internal teams of product design, graphic design, ecommerce, or visual merchandising).

Expert In Digital Marketing - Thepowerdigitalmarketing

Degree In Advertising And Public Relations, Communication Sciences

International Exchange Programme (Finland), Business & Communications