Fernando Sánchez Luque Email & Phone Number

I am convinced of the success of any project that knows how to unite Marketing and Communication.My experience in different mass media (TV, Radio and press) coupled with my experience working with the marketing departments of major multinationals such as Coca-Cola, Heineken and Procter & Gamble has given me extensive knowledge in both fields, and hence I have come to understand the benefits for brands of strategies which merge the two fields.Indeed, most of my professional experience has revolved around helping brands to improve so as to get to know the user better from the blurred edge between Marketing and Communication.Over the last few years I have lead, as a Content Manager, and actively participated in various digital projects which have earned recognition from industry. The origin of the latest virtual communities for major brands, the first strategies of branded content in the mass media and and one of the most important digital platforms for main tourist destinations, to name but a few.During my professional career I have always worked with methodologies which help to improve the visibility of companies and make its branding more effective to engage potential consumers to their brand environment.This drive to know the consumer has lead me to specialize in content marketing strategies and digital metrics (Search Engine Optimization, positioning for companies, inbound marketing…).Connected to the latest technological trends, I´m currently working for a multinational company specializing in the Internet of things and the latest trends in Connected Living.