Fernando Serrano Email & Phone Number

With over 18 years of professional experience within leading companies, my expertise spans the national and international commercial landscape, encompassing import, export, retail sales, B2B and B2C sales, as well as international sales and commercial management. I have consistently excelled in prospecting new business opportunities, serving as a pivotal liaison between the company and its customers/distributors.Key highlights of my experience include:- Spearheading the prospecting and development of both national and international business ventures.- Crafting annual forecasts to ensure alignment with commercial objectives and targets.- Effectively managing pricing strategies and sales conditions to optimize profitability and achieve business goals.- Vigilantly monitoring market trends and competitive dynamics, swiftly analyzing evolving results to inform strategic decisions or redirect business strategies as needed.- Cultivating integrity and fostering robust connections between the company and its clients, fostering a conducive environment for enduring and dynamic business relationships, with a focus on sustainability and partnership growth.- Facilitating high-stakes meetings and seminars with major international clients.- My skill set is underpinned by a range of specializations, including the ability to anticipate threats and opportunities, strategic vision, agility, and an unwavering focus on delivering results.Additionally, my professional journey has afforded me the opportunity to embark on numerous international business trips to destinations 41 countries. Furthermore, I have engaged in international tourism trips to destinations such as England, Scotland, France, Spain, Italy, Dominican Republic and the Vatican, enriching my global perspective and cultural awareness.

Listed skills include International Sales, Business Strategy, Strategy, Negotiation, and 32 others.

• 

  Fundação Getúlio Vargas

  Strategic Market Management