Founder of Solid Farma a Marketing, Sales, Medical & Training Consulting Company for the Pharmaceutical Industry, working with companies like Sanofi, Novartis, Jansssen, UCB, Bacher Zoppi, Aspid Pharma, LIMSA, Genzyme, Leo Pharma, Moksha 8, Expanscience, Merz, Stendhal and others.•Designed & delivered the Marketing Excellence program for Sanofi-Aventis to achieve the homologation in knowledge and skills in all the Product Managers in different areas of the company.•Creation… Show more Founder of Solid Farma a Marketing, Sales, Medical & Training Consulting Company for the Pharmaceutical Industry, working with companies like Sanofi, Novartis, Jansssen, UCB, Bacher Zoppi, Aspid Pharma, LIMSA, Genzyme, Leo Pharma, Moksha 8, Expanscience, Merz, Stendhal and others.•Designed & delivered the Marketing Excellence program for Sanofi-Aventis to achieve the homologation in knowledge and skills in all the Product Managers in different areas of the company.•Creation, implementation & Follow Up of the Medical Continuous Educational Program of Novartis Ophthalmology certified by the CMO.•Set Up & administration of the patient’s registration program for GIST in Novartis Oncology.•Consulting and coaching UCB’s Business Unit Manager for the launch of the product Euflexxa, including targeting, and go to the market strategy and conducted the National Workshop Tour.•Market research investigations for different companies and markets such as Forest in the psychiatry market, BZ in Diabetes Market & Carpelac in the Hygienic products Market.•Creation of an iPad app Medical reps Training at MERZ Latam.•Implemented a Platform Skills workshop for Janssen’s SNC National Speakers mainly Psychiatrists & Neurologists.•Trained and coached a new Product Manager for Genzyme’s Synvisc, involving Core Marketing Skills, Marketing plan design and Sales Force communication, coordinated two regional sales meetings.•Created and delivered a Sales Force quality assessment at District Managers level with Farmasa Schwabe. Including “on the field” certification and the proper following action plan on the developmental areas detected.•Developed a system for Leo Pharma Marketing and sales areas, to create differential comparisons between their products and their competitors. Updated their training manual for Dermatology.•Delivered a motivational workshop for “change resistance” in Boston Scientific, involving all the company areas to avoid internal miss communication. Show less

Marketing responsible for the products that represent 87% of company sales for (435) Mio. MXN. Tradol, Zaldiar, Broncho Vaxom, Suplasyn and Gelclair. Three Product Managers, one assistant and one specialized sales force for Suplasyn reporting to me.•Successfully launched Tradol 25 a new presentation for this product, fitting the market needs and refreshing the image and recovering sales for the cow cash product in the company.•Trained and developed a new report (product assistant) from… Show more Marketing responsible for the products that represent 87% of company sales for (435) Mio. MXN. Tradol, Zaldiar, Broncho Vaxom, Suplasyn and Gelclair. Three Product Managers, one assistant and one specialized sales force for Suplasyn reporting to me.•Successfully launched Tradol 25 a new presentation for this product, fitting the market needs and refreshing the image and recovering sales for the cow cash product in the company.•Trained and developed a new report (product assistant) from the scratch coming from the sales force and who is nowadays in charge of two products.•Increased Broncho Vaxom Sales in 21% comparing MAT Nov 09 with the same period in 08, even when its market lost 9%; this growth is based in a new advertising campaign, a strong relationship with this market KOL's, and a very focused scientific support for the sales force. •Created a specialized sales force visiting Traumatologists & Rheumatologists, hired from Bacher Zoppi, resulting in an increase of SUPLASYN sales in 98% from the 2nd to the 4th qtr. 2008 even though this is a high out of pocket product. This Sales Force reporting directly to me thru a District Manager.•Deep knowledge and up to date relationships with specialist’s societies like CMR, AMOT, SMeO, CAAM, AMETD etc. and with it’s KOL’s.•Effective communication & relation with 5 different sales forces in the company, helping them to achieve the results expected.•Successful inclusion of Gelclair (Oncology) in the national basic formulary with generated PCM’s in IMSS, ISSSTE & decentralized institutions. •Trained my direct reports in the corporate Marketing Plan Tool, (IMEX) to present Mkt. Plans for 9 different products to our commercial associates Headquarters: BIONICHE, ZELLER, OM Pharma, HELSINN and GRÜNENTHAL.•Generated with my team the strategic and commercial plans to increase sales in 26% in our products for 2009 supporting the increase in Grünenthal’s sales force from 175 to 275 sales reps. Show less

In charge of SUPLASYN (viscosupplementation therapy) & responsible of Gelclair Launch (Oral Mucositis treatment) in México• SUPLASYN demand increased in 120% from September 07 to march since I’m in charge of the product (please check IMS, DDD or ATV in the viscosupplementation market.) This increase is driven by the new campaign and the intensive training & motivational program implemented on the sales force.• Implemented RAMM program series which is a speaker tour around… Show more In charge of SUPLASYN (viscosupplementation therapy) & responsible of Gelclair Launch (Oral Mucositis treatment) in México• SUPLASYN demand increased in 120% from September 07 to march since I’m in charge of the product (please check IMS, DDD or ATV in the viscosupplementation market.) This increase is driven by the new campaign and the intensive training & motivational program implemented on the sales force.• Implemented RAMM program series which is a speaker tour around the country to teach the use of SUPLASYN in other articulations than the knee with excellent awareness results.• Successfully launched GELCLAIR in our main target: Oncologists positioning this product as the first line of treatment for oral mucositis derived from radio or chemotherapy.• Improved Grünenthal’s relationship with the SMeO (Oncology Mexican Society) gaining spaces in their congresses and pain related programs. Show less

• In charge of the planning & creation of the new Business Unit for CIMZIA (monoclonal antibody, RA, Crohn’s disesase, psoriasis) to be launched in 2008. • Created the launch platform. The first indication approved was “Crohn’s Disease which is an Inflammatory bowel disease (GI pathology) in which I was thoroughly trained in Brussels in 2006 (2 months) where also I have the opportunity to meet and work with national & international opinion leaders such as Professor William Sandborn… Show more • In charge of the planning & creation of the new Business Unit for CIMZIA (monoclonal antibody, RA, Crohn’s disesase, psoriasis) to be launched in 2008. • Created the launch platform. The first indication approved was “Crohn’s Disease which is an Inflammatory bowel disease (GI pathology) in which I was thoroughly trained in Brussels in 2006 (2 months) where also I have the opportunity to meet and work with national & international opinion leaders such as Professor William Sandborn & Professor Balfour Sartor.• Developed the Marketing Plan, budget & PRC analysis and the sales force design and sizing for this new Business Unit.• Established strong relationships with KOL’s & medical societies from RA, Gastro and Derma targets.• Prospected clinical experience “seedlings” in government’s hospitals to ease the use of CIMZIA. Show less

Responsible to contribute effectively to achieve business results through improving the necessary skills of UCB employees to optimize the sales force performance; Creation of the Training Department, processes and instructional design, define training objectives for short and long term using the strategic result oriented approach; continuous evaluation of training initiatives and Sales Force Performance.

Responsible for the design of instructive guidelines; planning and start up of training programs; coaching for the Sales Management Department and sales force; management and coordination of the lines Genotropin, Ophthalmology, Hospitals, Oncology and Pain.• Pharmacia Worldwide Learning Master Certifier (for trainers) Latin America• Designed and implemented an automated distance evaluation system, which facilitated self-training of representatives and determined training needs… Show more Responsible for the design of instructive guidelines; planning and start up of training programs; coaching for the Sales Management Department and sales force; management and coordination of the lines Genotropin, Ophthalmology, Hospitals, Oncology and Pain.• Pharmacia Worldwide Learning Master Certifier (for trainers) Latin America• Designed and implemented an automated distance evaluation system, which facilitated self-training of representatives and determined training needs (TNA).• Developed interactive CDs, abstracts and manuals with scientific information for priority products, such as Zyvoxam, Xalatan, Dynastat and Camptosar, which helped representatives' understanding and allowed increased-efficiency promotions • Implemented instruction guidelines and courses on Xalacom, Valdecoxib, Parecoxib and Emcyt.• Directly coached 12 DSM’s and 120 reps on the field increasing the BU performance. Show less