Fernando Velasquez Email & Phone Number

Websites• Digital storefronts for products and services• Wordpress, Wix, SquarespaceMarketing & Sales• Capability statements• How to PDFs for clients• Customer case studies• Presentation slides• RFP data graphicsBusiness Events• Event pages/sites• Poster boards• Email blasts• Sponsor packets• Event programsSocial Media• Facebook covers• Twitter banners• LinkedIn backgrounds• Instagram imagesWeb• Mobile-friendly sites• Facebook ads• LinkedIn company page• Email newsletters• E-commerce sitesAdministrative• Update forms/surveys• Vectorize graphics• Organize image files• Research stock photos• Resize imagesCompany Files• Emergency manuals• Employee handouts• Fillable PDFs• Protocol/workflows• Instruction sheets

Berwyn, Illinois, Us

Chicago, Illinois, Us

Managed and coordinated the logistics of 10 - 20 events per month, ensuring compliance with the rules and regulations governing the Daley Center Plaza. Type of events include:- Experiential Marketing/Brand Activations: Hostess, St. Ives, Kraft Heinz. - Festivals: Germany Week, #ChiFoodTruckFest.- Special Events: Le Dîner en Blanc – Chicago, ComEd IceBox Derby, CycleNation.• Implemented cloud-based tools, simplifying communication/organization between all stakeholders.

Los Angeles, California, Us

UCHC is a technology-focused Federally Qualified Health Center (FQHC) providing quality and accessible healthcare to underserved communities.Key Role(s): I worked with the founder to formalize an IT department and implement UCHC’s vision of cloud-based workflows, paperless operations, and technology-oriented staff. Day-to-day tasks included (but were not limited to):➜ Providing technical support and training to staff across the organization (in person/over the phone/remote log-in/group meetings).➜ Installing/configuring computer hardware, software, systems, printers, and scanners.➜ Prioritizing and managing multiple open cases, responding in a timely manner.➜ Testing new technology.➜ Repairing and replacing equipment as necessary.➜ Identifying unique employee requirements to refine IT usage. With technology playing a major role in any event, I am capable of strategically incorporating, implementing, and troubleshooting event technology solutions as needed. By the Numbers:★ Overhauled inefficient legacy processes and modernized workflow for 45+ staff across three locations, implementing G Suite and VoIP phone system company-wide to streamline processes. ★ Enabled mobile and collaborative patient care, implementing iPad usage for staff to expedite registration, improve consistency, and minimize wait times by up to 20 minutes.★ Assisted with IT infrastructure, installing and troubleshooting network, Wi-Fi, firewall, printer, scanner, e-fax, security camera, and VoIP system issues; completed projects 40% ahead of time.

Los Angeles, Ca, Us

CR&A is an award-winning, large-format digital printing & fabrication company specializing in event signage for a wide range of clients from experiential marketing agencies to Fortune 500 corporations.Key Role(s): I was entrusted to develop a pipeline of new customers by identifying and responding to Request for Proposals (RFPs). Although I did not have any experience with writing/organizing proposals or the large format printing industry, I saw an opportunity to learn about a critical aspect of business development and I accepted the challenge. I submitted proposals to more than 30 RFPs of varying complexity that did not win. But with each submission, I learned something new and applied that insight to the next proposal. Ultimately, I enabled over $2M in contract awards:★ Secured $2.1M nationwide contract to overhaul recruiting center imagery for the U.S. Marine Corps (largest award in company history at the time). ★ Accumulated $200,000+ in multiple purchase orders with LA County Metropolitan Transportation Authority.In addition, I was the account liaison for several experiential marketing agencies and managed 50+ projects including the 2015 Special Olympics World Games. I learned about the inner workings of large format print and installation, as well as trade show booth design and fabrication, as it relates to successful event and marketing execution. Additional Accomplishments:➜ Systematically enhanced the volume and quality of bid submissions, creating an online catalog of bid and proposal due dates, research, narrative, graphics, and documentation; decreasing composition time by 50%.➜ Executed logistics for events including business development tours and educational seminars for women-owned businesses.

Los Angeles, California, Us

SCMSDC is Southern California’s preeminent corporate membership organization committed to driving opportunities between Fortune 500 corporations and Minority Business Enterprises (MBEs).Key Role(s): I managed budgets and executed end-to-end logistics & marketing campaigns for 55+ events ranging from webinars to complex B2B matchmaking sessions on behalf of major brands: InterPublic Group, Farmers Insurance, The Walt Disney Company.Plus, I coordinated high-yield marketing, producing event graphics and tracking KPIs for email and social media marketing campaigns, increasing brand visibility and public engagement while streamlining campaign deployment.In addition, I operationalized SCMSDC’s content marketing strategy, establishing a foundation for ongoing content development and distribution. I filmed, shot, edited, and managed post-production of 90+ educational & promotional video clips including video series collaboration featuring MBA faculty from Pepperdine University's Graziadio School of Business and Management.Additional Accomplishments:➜ Integral part of the team that executed 15 major trade fairs and award shows, averaging 1,000+ attendees per event and representing numerous Fortune 500 corporations.➜ Ideated and launched various popular marketing tools/programs including:★ 30-Second MBE: multi-platform video business card for use in email signatures.★ Communication Skills LIVE!: interactive, scenario-based workshop enhancing “pitching” skills.★ Meet the Buyers: video call meetings connecting entrepreneurs with purchasing managers.★ The Launchpad: social media center at trade fairs for spreading businessopportunities.➜ Tripled the number of educational program offerings, instituting a full suite of year-round marketing tools and seminars.➜ Design team member in curricula development of Bridges to Business Success Program– Winner of LA City Mayor’s Office 2012 Corporate Innovator of the Year Award(Partnership among USC, CitiBank, SCMSDC)

Fantazm Music & Networking Festival: a multi-genre music event showcasing emerging musicians, vendors, and artists from Los Angeles. This was a personal project, providing an opportunity to hone my event skills in a new industry with an eclectic group of contributors. I managed marketing, audio, stage, bar, and catering logistics for 150+ attendees.

3x3 Basketball Tournaments was a series of tournaments I executed as a personal project. I saw an opportunity to organize tournaments exclusively for players 5'9" and under.• Created and implemented micro-tournament format.• Conceptualized, branded and executed logistics for 5 micro-tournaments.• Implemented guerilla marketing tactics to recruit all participating teams.