Responsible of the expansion of Floyt in new markets

Working with Agile (SCRUM) methodologies. within a team of great developers, achieving the best of our product for our users.

CoFounder of MYTRIPCAR. MyTripCar has been a startup created with one goal: to revolutionize the online car rental experience. We reinvented and created the business model, technology, interface (UX User Experience), traffic acquisition (SEO Search Engine Optimization) and conversion (Metrics). Company partly owned by Telefónica.

CoFounder of Syameses, an online marketing büro with a pinch of graphic design. We have developed projects for Goldcar, Hesperia Hotels, Mahersol Group, Magic Hotels, Valencian Institute of Youth, and the Department of Sports and City Hall for Alicante and Torrevieja. For Goldcar, we ran its department of Online Marketing for 7 years as contractors, starting from scratch. Our strategy and implementation management of online marketing (SEO positioning in search engines) had excellent results: first positions for objective keywords in the markets in United Kingdom, Germany, and Spain. Owner for the design and implementation of the different versions of its website, coordinating our team of programmers and implementing new usability concepts, and UX (User Experience) that has become a reference in the European sector of car rental. During this time Goldcar's website has contributed to business growth, making a minor element into a channel of sales and profitability with an enormous role within the company.For the Valencia Institute of Youth, we developed a complete change in its design, creating a website with a youthful design (with graphics full of paint splashes, graffiti, eroded photos, and loads of color), escaping the conventionalist ideas of the "institutional" design. In addition we developed their own social network for their +100K members with our own technology (when Facebook was still called "The Facebook") that allowed the Carnet Jove users to communicate and express, creating their own blog, having their agenda and ¨to do¨ list within their own personal area, as well as being able to send message of 140 characters (before Twitter, but with a private focus like SMS). This second part of its social media, that would have been shared with more than 100,000 potential users (the owners of a Carnet Jove) never saw the light due to change in the direction of the institution. We also developed the iPhone app (iOS) for the institution.

Startup that captured leads of household appliances’ repairs for all of Spain, managing more than one thousand monthly leads. The management of adwords and the CRO (Conversion Rate Optimization) allowed the acquisition of qualified traffic with a low CPA (Cost per Acquisition), becoming leader in this segment- Gigant growth in a short time. The leads were captured within a technological platform developed for the business, with features for the organization of brands of repair available by region, monitoring the online and offline relationships with clients, invoicing, and the generation of business metrics. CoFounder and responsible for growth.

CoFounder of Noteca, the social CRM (Customer Relationship Manager) in the Cloud developed to track brands and business in social media (blogs, Twitter, Facebook) with the goal of making it possible to establish a conversation with the writers of remarks in regards to the brand. As a technical development, we created our own crawler, our own PHP framework (symfony wasn’t as great at that time as nowadays) and all the user interface that released information, and organized the social media sites. With generated statistics, it permitted the coordination of conversation in the group´s social media, accumulating all the information into one tool. Clients include Caja Mediterráneo, Arag, Grupo Prisa.

During my time as a Strategy Consultant and Creative Developer, I had the task of developing the creative advertising and consulting, helping businesses and organization to position their products in the consumer market and likewise in the commercial market (B2B). Developed works for institutions like the City Council of Elche, Elche Football Club, Turrones businesses, electric material manufacturing, City Hall of Alicante, companies in food supply, and footwear companies.

Marketing Director in this company composed from various product lines (digital LED signs, website development, mobile phone systems, Clone PC assembly, search engine positioning).

My first steps in communication. After an enormous selection process, I joined to form the staff of CP Communication, the agency specialized en Direct Marketing of Contrapunto Madrid, as a Junior Creative Copy Writer. Clients: Direct Seguros, Canal +, Cespa.