Fernando Anselmi Email & Phone Number

MicroMentor is the world’s largest online mentoring network, connecting under-resourced entrepreneurs (with a focus on women) with volunteer mentors to foster business growth, resilience, and success. As Growth Marketing Manager, my focus has been on scaling MicroMentor’s global reach and ensuring the success of programs that deliver measurable impact for both individual users and organizational partners.—Driving Program Success for Partners: Supported the success of mentorship… Show more MicroMentor is the world’s largest online mentoring network, connecting under-resourced entrepreneurs (with a focus on women) with volunteer mentors to foster business growth, resilience, and success. As Growth Marketing Manager, my focus has been on scaling MicroMentor’s global reach and ensuring the success of programs that deliver measurable impact for both individual users and organizational partners.—Driving Program Success for Partners: Supported the success of mentorship programs implemented by some of the world’s leading telecommunications and financial services companies. These programs have allowed their networks of small businesses to access mentorship, make better-informed decisions, and ultimately drive business growth and resilience.—Scaling Global User Acquisition: Implemented digital recruitment strategies and paid campaigns to grow MicroMentor’s entrepreneur and mentor base across key regions, including Africa, Latin America, and Southeast Asia. These efforts have expanded the platform’s reach, enabling more entrepreneurs and mentors to connect and grow together.—Tailoring Localized Campaigns: Designed acquisition campaigns tailored to specific markets, ensuring cultural and contextual relevance. For example, efforts in Mexico and Nigeria led to a 35% increase in entrepreneur sign-ups, driving engagement in key markets.—Driving Data-Driven Results: Leveraged data insights to optimize ad performance, refine messaging, and improve cost-efficiency, reducing cost-per-acquisition by 20% in critical regions.Key Achievements:—Increased platform sign-ups by over 20% year-over-year through targeted digital campaigns and strategic initiatives.—Supported impactful mentorship programs for leading corporations, helping their small business networks achieve improved customer success and loyalty through mentorship. Show less

Portland, Oregon, United States

As Content Manager, I was responsible for crafting and implementing strategies that elevated MicroMentor’s voice and amplified its global reach. My work included creating compelling content, managing paid and organic campaigns, and leveraging social platforms to connect with audiences worldwide.—Developing Educational Resources: Created informative content such as “How to Create a Business Canvas Model” to help entrepreneurs enhance their skills and grow their… Show more As Content Manager, I was responsible for crafting and implementing strategies that elevated MicroMentor’s voice and amplified its global reach. My work included creating compelling content, managing paid and organic campaigns, and leveraging social platforms to connect with audiences worldwide.—Developing Educational Resources: Created informative content such as “How to Create a Business Canvas Model” to help entrepreneurs enhance their skills and grow their businesses.—Managing Paid Media Campaigns: Strategically planned and executed paid media campaigns across platforms like Facebook, LinkedIn, and Google Ads to scale MicroMentor’s reach, resulting in increased sign-ups and platform engagement.—Scaling Reach Through Social Networks: Managed MicroMentor’s social media platforms to foster engagement and drive audience growth, combining organic strategies with targeted paid promotions.—Storytelling: Highlighted mentor and entrepreneur success stories to inspire participation and demonstrate the real-world impact of MicroMentor’s platform.—Increasing Brand Awareness: Ensured all content aligned with MicroMentor’s mission of fostering impactful connections, supporting small businesses, and delivering measurable social impact.This role allowed me to develop a deep understanding of our global audience and refine my ability to use both organic and paid strategies to engage and grow MicroMentor’s community. It also laid the foundation for my transition into growth marketing, where I’ve continued to amplify the platform’s impact at scale. Show less

Chicago, Illinois, United States

Healthcare Marketing Agency (Remote)• Served as lead copywriter for a specialized healthcare marketing agency, creating high-converting direct response copy for chiropractic practices and medical professionals• Crafted compelling social media ad campaigns that consistently delivered qualified patient leads, resulting in measurable practice growth for healthcare clients• Developed and optimized landing page copy across multiple campaigns, achieving above-industry… Show more Healthcare Marketing Agency (Remote)• Served as lead copywriter for a specialized healthcare marketing agency, creating high-converting direct response copy for chiropractic practices and medical professionals• Crafted compelling social media ad campaigns that consistently delivered qualified patient leads, resulting in measurable practice growth for healthcare clients• Developed and optimized landing page copy across multiple campaigns, achieving above-industry conversion rates for patient acquisition• Authored strategic B2B outreach campaigns and sales sequences, helping expand the agency's client portfolio of medical professionals• Created comprehensive content strategies aligning with HIPAA compliance and healthcare marketing regulations• Wrote and refined video scripts for healthcare marketing campaigns, effectively communicating complex medical services to target audiences• Collaborated with design and digital marketing teams to ensure cohesive messaging across all client campaigns Show less

Moscow, Russia

3D Body Scanning Technology Company• Led international market research initiatives for cutting-edge 3D body scanning technology, identifying key market opportunities and potential business partnerships across global markets• Developed and executed B2B lead generation strategies, managing high-ticket sales pipeline and contributing to company's revenue growth through strategic prospect identification• Orchestrated comprehensive content marketing campaigns highlighting… Show more 3D Body Scanning Technology Company• Led international market research initiatives for cutting-edge 3D body scanning technology, identifying key market opportunities and potential business partnerships across global markets• Developed and executed B2B lead generation strategies, managing high-ticket sales pipeline and contributing to company's revenue growth through strategic prospect identification• Orchestrated comprehensive content marketing campaigns highlighting complex technical solutions for B2B audiences, increasing market visibility and brand authority in the 3D scanning space• Conducted competitive analysis and market intelligence gathering to inform product development and go-to-market strategies• Established and maintained relationships with key stakeholders in target industries, including retail, fitness, and healthcare sectors• Created detailed market entry strategies for new geographical regions, analyzing local market conditions and regulatory requirements• Developed thought leadership content and technical marketing materials to showcase product innovations and use cases Show less

Moscow, Russia

• Spearheaded content marketing initiatives for multiple early-stage startups, developing and executing comprehensive marketing strategies to enhance their market presence• Managed end-to-end email marketing campaigns, achieving an average open rate improvement of 15% through targeted content optimization and segmentation strategies• Produced and directed video content for portfolio startups, creating compelling narratives that helped companies effectively communicate their… Show more • Spearheaded content marketing initiatives for multiple early-stage startups, developing and executing comprehensive marketing strategies to enhance their market presence• Managed end-to-end email marketing campaigns, achieving an average open rate improvement of 15% through targeted content optimization and segmentation strategies• Produced and directed video content for portfolio startups, creating compelling narratives that helped companies effectively communicate their value proposition• Collaborated with founders and marketing teams across diverse industries, providing strategic guidance on marketing best practices and startup growth strategies• Developed and maintained content calendars for multiple startups simultaneously, ensuring consistent brand messaging and timely content delivery• Gained valuable exposure to startup operations and entrepreneurial mindset, developing crucial skills in adaptability, problem-solving, and cross-functional collaboration Show less