Fernando Anzures Email and Phone Number
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I help people and individuals to develop Marketing Skills through my learning platform EXMA (The biggest Marketing Education Platform in LATAM). My goals it train +100 MM people with our unique method embedded in all our products.Fernando has a 28 years of experience 18 of those years in the Corporate side with a strong proven track record in Sales, Marketing, Commercial and General Management functions across 8 countries in 3 multinational companies across Latam. Coca-Cola, Philip Morris and Red Bull.The platform includes On and Off line events, an editorial division were we publish marketing and business books a speakers bureau and and our biggest challenge EXMA U. As a speaker Fernando has 3 best seller books and he is a very well known key note speaker for trend, business, entrepreneurship, social media, word of mouth and shopper marketing & trends across the globe.Fernando combines his entrepreneur activity with one of his passions "Public Speaking" where he has bring more than 600 conferences related to Social Business, Entrepreneurship, WOM, Customer Service, Leadership & Shopper Marketing in 26 countries / 4 continents.Fernando is Interested in capital ventures, market and business expansion & growing his network around the globe."Keeping the energy flow". It’s his mantra Specialties: Word of Mouth Marketing, Shopper Marketing, Digital Marketing, Social Media, WEB 2,0, innovation , disruption and education.developing long term business relationships and creating value added to customers, business and markets.
Exma Global A Marketing Education Platform
View- Website:
- exmaglobal.com
- Employees:
- 5
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Founder And CeoExma Global A Marketing Education PlatformMexico City, Cdmx, Mx
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Advisory Council MemberUnited Nations Jun 2024 - PresentNew York, Ny, UsAs part of the OJI, my role will be to create a link between youth and education, thereby achieving growth opportunities for young people in 21 countries. The Council of Global Change will seek opportunities for development and closing gaps in educational areas affected by poverty. -
Founder & CeoExma Global A Marketing Education Platform Feb 2012 - PresentParkland, Florida, UsIf you think about Developing your Marketing capabilities then you should think in EXMA the biggest Marketing platform in Latam, with branches and events In Colombia , Ecuador , Peru, Panama , Dubai , Mexico & Bolivia. EXMA is focused on changing the way we think about Marketing and Commercial Capabilities. EXMA extensive portfolio is divided in 5 clusters:1)Event Marketing: from our main event EXMA through specialized events in Innovation, Strategy, Social Media and Fashion Marketing among others. 2)Workshops by EXMA: Deep dive and create taylor made knowledge for your company with our talented trainers and teachers team. 3)Editorial: We have published 4 best sellers so far and we have a top notch marketing Magazine called EXMA Magazine 4) EXMA Consulting: We have worked with more than 100 Top Fortune 500 companies our customer portfolio includes companies such as: Samsung, Bimbo (México), Danone (Mexico & Spain) , Abbott, Sanofi, SAB Miller, Big Cola, Industrias Lacteas Toni (Ecuador), Colsubsidio, (Bogotá), Bancolombia , Exxon Mobil among others. 5) Insights and WOM: Talk is our most recent acquisition, this Word of Mouth unit allow us to interact and gather insights from consumers in a brand new way, by listening to consumers conversations we are able to generate insights, research and conclusions using word of mouth as the key information engine. We aim to provide WOM campaigns across the entire LATAM continent. -
MemberFast Company Executive Board Jan 2022 - Present -
International Key Note SpeakerFernando Anzures Public Speaking Jan 2012 - Present+650 conferences in 25 countries and 4 continents. Fernando Anzures has a unique style , fresh & dynamic, he combines his experience in the corporate world with all his knowledge as a consultant and serial entrepreneur. Fernando has two best sellers and an Effie award book (the first book ever winning an Effie award), in total Fernando has published 3 books and he is considered one of top marketers in Latam according to different media (magazines and newspapers) Visit his web at www.fernandoanzures.com
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Associated Partner LatamTalk - Word Of Mouth Sep 2011 - Mar 2018TWM basa su modelo en la experiencia y la información generando en el consumidor un efecto multiplicador de recomendación, nuestra plataforma no solo ayuda a generar recomendaciones orgánicas basadas en experiencias de marcas sino que genera insights valiosos acerca de los motivadores que llevan a un consumidor a recomendar nuestros productos y/o servicios
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Franchise General Manager ColombiaThe Coca-Cola Company Dec 2007 - Sep 2011Atlanta, Ga, UsIn charge of conducting and managing the country agenda for the Colombian Market one of the top 22 Markets for Coca Cola Company -
Commercial DirectorRed Bull Mar 2007 - Nov 2007Fuschl, AtGo to Market, Channels Development, Commercial Strategy, Trade Marketing -
Sales Development Director Central America & Country Manager Honduras/ NicaraguaPhilip Morris Central America Sep 2006 - Mar 2007Lausanne, ChResponsible for the commercial strategy in Emerging Markets (Honduras & Nicaragua) including the review of marketing plans, trade marketing cycles and materials, people training & development, distributors development, In charge of volume responsibility and KPI's management. PLUS Sales Development Central America responsibilities -
Sales Development DirectorPhilip Morris International Jan 2006 - Mar 2006Lausanne, ChPosition created to support the sales strategies in Central America region 6 coutries (Panama, Costa Rica, Guatemala, El Salvador, Nicaragua, Honduras) Sales Development strategies includes all the Trade Marketing areas from PPOSM , TPOSM to trade programs and promotions as well as the management of strategies for LA-24 places (Bars, Lounges, Discos, HORECAS), Sales Strategies also includes: Distribution from models to reach POS faster and cheaper to projects to increase coverage and improveness of KSI's.Sales information , Organizational Development and Key accounts are the other 3 strategic areas that my area manages.
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Valley Of Mexico Sales DirectorPhilip Morris International Jan 2003 - Dec 2005Lausanne, ChIn Charge of 220 people 7 Managers , 2 logistic centers and up to 500 Million USD yearly invoicingResponsible for the sales strategies as well as the trade marketing and organizational development areas.Responsible for develop the distribution strategies, logistics, and retail programs
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South Region DirectorPhilip Morris International Mar 2002 - Jan 2003Lausanne, ChResponsible for 129 people 9 states in the south part of Mexico from Puebla to Quintana RooIn charge of transforming distribution system from direct distribution to indirect distributionResponsible for the creation and management of the trade programs and trade promotions in all the region, In chage of developing and placing of the Point os Sale Material6 Managers reported to this position an average of 321 MUSD yearly basis
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National Key Account Grouper ManagerPhilip Morris International Jan 2000 - Feb 2002Lausanne, ChIn charge of creating the Key Accounts department in Philip Morris MexicoManaging 5 peopleAccounts included channels such as Supermarkets, Convenience Stores, Price Clubs, Hotels, Restaurants & Cafeterias, Petrol Convenience.Managing ad controlling a up to 5 Mill USD budget to develop accounts and to create, measure and implement promotional activities
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Channel Marketing ManagerThe Coca-Cola Company 1998 - 2000Atlanta, Ga, UsIn charge of managing and executing channel strategy for on premise channels at Coca Cola Company Mexico. - IN store activities- Revenue Growth Management-Key Account activities and plans
Fernando Anzures Skills
Fernando Anzures Education Details
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Tecnológico De MonterreyMarketing
Frequently Asked Questions about Fernando Anzures
What company does Fernando Anzures work for?
Fernando Anzures works for Exma Global A Marketing Education Platform
What is Fernando Anzures's role at the current company?
Fernando Anzures's current role is Founder and CEO.
What is Fernando Anzures's email address?
Fernando Anzures's email address is fa****@****mac.com
What is Fernando Anzures's direct phone number?
Fernando Anzures's direct phone number is +131763*****
What schools did Fernando Anzures attend?
Fernando Anzures attended Tecnológico De Monterrey.
What are some of Fernando Anzures's interests?
Fernando Anzures has interest in Educación.
What skills is Fernando Anzures known for?
Fernando Anzures has skills like Marketing Strategy, Strategy, Marketing, Digital Marketing, Market Research, Entrepreneurship, Management, Leadership, Market Planning, Shopper Marketing, Competitive Analysis, Social Media Marketing.
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