Fernando Arenas Email and Phone Number

In my current role, I specialize in expanding and deepening the market penetration of Secure Networking & Access Sales across Latin America and the Caribbean. My comprehensive expertise in Secure Advanced Technologies (SAT) and Secure Access Service Edge (SASE) products drives my strategic approach to managing regional sales quotas and developing go-to-market strategies. Collaborating closely with Country Managers and Regional Sales Managers, I enhance sales efforts and streamline processes across diverse markets.Key Achievements:• Strategic Sales Leadership: Successfully achieved FortiNAC sales in strategic accounts across Guatemala, Panama, Barbados, Dominican Republic, Brazil, and Mexico, demonstrating my capacity to navigate and capitalize on diverse regional markets.• Exceptional Growth Achievement: Drove a remarkable 205% year-over-year sales growth for Secure Networking in the Dominican Republic by implementing tailored strategies that resonate with local market dynamics.• Trusted Industry Advisor: Recognized as a Trusted Advisor for Secure Advanced Technologies, providing expert guidance and support to local teams and resellers, enhancing their capabilities in complex technology landscapes.• Innovative Product Testing and Introduction: Spearheaded WLAN lab testing and successfully initiated sales with major telecom provider America Movil - Claro Colombia, showcasing my ability to lead and innovate in product testing and market introduction.• Cybersecurity Leadership: Developed a comprehensive Cybersecurity Maturity Architecture Model focusing on Ransomware, WFA, and SASE, reinforcing cybersecurity frameworks and sales strategies across the region.• Educational Initiative Leadership: Acted as the regional lead for the Education Vertical, developing specific solutions and strategies to meet the unique needs of educational institutions across the region.• Sales Excellence: Exceeded the 2023 Regional SAT sales quotas by 140%.

During my tenure as Global Business Development Manager at CWNP, I was instrumental in expanding the organization's global footprint through strategic market penetration and partnership development. My role was pivotal in identifying and cultivating new business opportunities, enhancing CWNP's presence in key international markets.Key Responsibilities and Achievements:• Strategic Market Expansion: Researched and successfully penetrated key regions, significantly increasing CWNP's global market share by establishing strategic relationships with enterprises, educational institutions, training centers, and channel partners.• Partnership Development: Focused on building a robust network of Authorized Learning Centers (ALCs) worldwide. My efforts were crucial in engaging and recruiting partners to facilitate the widespread adoption of CWNP's certification programs.• Certification Program Leadership: Spearheaded global certification efforts, effectively increasing the organization's certification reach and enhancing its reputation as a leader in wireless network education.• Growth in Learning Centers: Achieved notable expansion in CWNP's educational infrastructure by adding over 15 new Authorized Learning Centers in the latter months of 2017, demonstrating effective recruitment strategies and partnership management.• Sales Performance: Drove a 42% increase in content sales, surpassing planned targets and contributing significantly to the organization's revenue growth through strategic sales initiatives.

In my dual roles, I advanced Smart City and Key Public Security projects, leveraging strong partnerships with industry leaders like Cisco and Redline to deliver comprehensive solutions. Key achievements include:• Strategic Sales Leadership: Managed the end-to-end sales processes for Oracle’s Session Border Controller solutions, significantly impacting major clients such as America Movil, Megacable-Ho1a Metrocarrier, Telmex, and RedUno.• Professional Development: Elevated my industry qualifications by successfully achieving the CCIE Wireless certification, further enhancing my ability to support advanced managed customer services projects.

During this tenure, I oversaw channel and territory sales within Mexico, excelling in partner recruitment, distributor management, sales pipeline generation, and selection of Go-To-Market partners. I was accountable for the overall sales quota for the region. Key achievements include:• Major Sales Wins: Secured the largest deal for the 802.11ac Aruba WLAN solution and Cloud Services/Provisioning with PEMEX, surpassing sales quota by 137% in FY14. Expanded the channel to include 12 Silver Partners and 25 Instant Partners.• Project Leadership: Spearheaded a landmark WLAN installation project for ICE in San Jose, C.R., deploying over 400 access points and integrating the ClearPass system at the headquarters.• Software Solutions Expertise: Led successful software projects with major clients like PEMEX, Bancomer, UAEM, Wal-Mart, and UNAM, focusing on ClearPass and AirWave solutions.

I maintained a primary focus on driving business development with Cable/Telco Operators and ISPs across Mexico, significantly enhancing revenue streams and forging major projects with top industry players. I was responsible for managing key functions including sales quotas, commercial policies, and revenue/margin optimization for key government and enterprise customers. Notable accomplishments include:• Strategic Wins: Secured significant new projects with AXTEL within the Consumer Division for Government Customers, including the pivotal CDMX Core LAN project.• Sales Leadership: Directed all aspects of a $10M Telco sales quota in 2013, focusing on pricing strategies and commercial policy enhancements.• Account Recovery: Successfully revitalized the AXTEL Key Account, reigniting sales momentum and project engagements.• Market Expansion: Achieved cloud solutions homologation with major telecom giants America Movil and Telmex, fortifying market presence.• Revenue Growth: Drove a 109% increase in sales with Cablemas and Megacable Key Accounts in FY13, demonstrating effective account management and growth strategies.

I was responsible for steering the entire sales cycle for networking equipment and management software solutions targeting mid-size commercial accounts and government entities in Central and South Mexico. I expertly managed sales forecasting and collaborate with internal teams to ensure seamless vendor relationships and successful government sales processes. Key achievements include:• Account Management: Directed major sales operations with quotes reaching up to $6M, aligning with strategic business goals.• Client Engagement: Actively engaged with clients to identify business needs, understand operational workflows, and tailor solutions to meet those requirements effectively.• Revenue Growth: Generated significant new revenue streams for Cisco, securing key accounts such as MIFEL, Steren, Dana, Wal-Mart, and various government agencies.• Product Innovation: Led the successful market introduction of cutting-edge physical security and WLAN solutions, customizing offerings for a broad spectrum of government and mid-market clients.